The Best Amazon Selling Tools & Software (2020)
We all know about Jungle Scout and Helium 10, but there are new tools popping up every day to do everything from monitoring your listings for malicious changes to product launch tools. In this article, we'll cover some of the Amazon tools available that you might not have even known exist.
Related Listening: Episode 206 – The Best Amazon Tools Reviewed
Marketing, Promotion and Product Launches
Getting initial sales velocity for your products is critical. Maintaining it is equally as important. Use these tools to help get product sales through product promotions.
Rebate Key
Rebate Key allows you to offer significant discounts (normally 50%+) to customers via rebates. Customers purchase your product at full price on Amazon (so you get credit for full-price sales) and Rebate Key sends cheques to the customer for the rebate amount. A valuable tool for product launches to get your first sales that still appears to be TOS compliant.
Freebies:
Free for retail customers.
Pixel.fy
Pixelfy.me, from the creating of Zonpages, allows you to create a variety of Amazon links for both SEO optimization and tracking. Features include the ability to create Super URLs, time-stamped URLs, etc.
Freebies:
30 Day $1 trial
Jump Send
JumpSend is another way to generate sales by giving away products at significant discounts (normally at 50%+ discounts). With JumpSend you are only credited with discounted sales, which often result in non-verified reviews and can also have weakened SEO impact. But, it is still an effective way to generate initial sales velocity.
Freebies:
Free for retail customers.
River Cleaner
A suite of tools (like most) that helps to automatically optimize product listings. Features include finding profitable long tail keywords with exact search volume directly from Amazon, getting keyword relevancy, checking if keywords are indexed, keyword tracking, etc.
Freebies:
Free trial for 7 days.
DataHawk
Datahawk is a cloud-based Amazon analytics tool that tracks keyword rankings, product metrics, and Best Sellers Rank. It also calculates monthly sales estimates, provides keywords search volume, runs product research and does market analysis based on keywords.
Freebies:
Offers a free plan with 10 keywords + 10 ASINs
Listing Monitoring &Â Surveillance
Listing sabotage from competitors is an unfortunate fact of life on Amazon now. Monitoring your listings for malicious changes is critical. Use these tools below to get updated when changes to your listings occur.
Sellerise
Sellerise is a no-b.s. listing monitoring service that is free for the first 6 months. Monitoring title changes, image changes, bullet point changes, etc. The tool also allows you to track keyword positions as well as reviews.
Freebies:
Free for the first 6 months.
SentryKit
SentryKit was one of the first listing monitoring services on the block. Includes usual listing monitoring features and some extras like ASIN suspension monitoring and sales reporting, and promo code redemption monitoring.
Freebies:
14 day trial for $1.
Keyword and Product Research
The ability to conduct product and keyword research at whatever stage in your ecommerce journey is crucial. You may be a new Amazon seller looking at how your product will fare during launch or a seasoned seller who is interested to know how a new product will stack up against the competition. Having product data and a reliable set of keywords is key to ensuring the longevity and saleability of your goods on Amazon marketplaces.
AMZ Scout
We love AMZ Scout for the quick FBA Fee calculator (which is free) but it also has very dependable sales estimate tools as well. AMZScout is available either as a SaaS web application or as a Chrome browser extension. The AMZScout Pro extension is particularly useful as you can get all the data you need right at your fingertips. Check product potential score, BSR, monthly sales, profit, current inventory levels, plus multiple levels of competitor analysis – all without going to the product page.
Freebies
Their ultra-handy FBA Fee Calculator is free.  Amazon Inventory Spy is also free. Has a one-week free trial for its full suite of products.
Get the AMZScout Pro extension when you sign up using our affiliate link. Discounted prices are $29 USD for the monthly, $89 USD for the Extension Pro annual and $169 USD for the Extension Pro lifetime.
Kiwi
This is another awesome keyword research tool from our friend Traian Turcu. It allows you to download a spreadsheet of your ASIN's rankings for important keywords (unfortunately, exact keyword volume is now gone). Available only as a Chrome Plugin.
Freebies
Free.
Unicorn Smasher
Unicorn Smasher is great for one big reason – it's free. It organizes sales estimates on search results pages much like Jungle Scout does. Sales estimates are a little suspect but it's good for quickly seeing reviews, ratings, and sales ranks.
Freebies:
Free to download from the Chrome Store. Mined data can be saved in a handy dashboard or exported to CSV.
Free.Tools
Free.Tools has a full suite of features that leverage Amazon data to take your business to new heights. Its product research tool called PRIZM allows users to dial in on over 20 parameters for a completely customized product search.
Helium 10
Helium 10 is one of the few tools in this category that has a variety of features that help Amazon sellers with a variety of tasks. Black Box, its native product research tool, allows for more insightful results. This feature includes data points that sellers will find useful when deciding which product to add to an existing brand.
Jungle Scout
Yasiv
This is a fun tool for seeing a visualization of products related to a particular ASIN. It doesn't use any fancy algorithms: it just scapes Amazon's “Customers also shopped for” listings and puts them together in a handy mind-map-like diagram. Useful for finding product accessories to develop.
Landing Page Generators
Driving external traffic to your Amazon listings is becoming a more important step to launching successful products, often in combination with promotions and other deals. Amazon landing page generators help you do this quickly and effectively.
Zipify Pages
If you're using Shopify then Zipify is one of the best landing page generators available. However, it also has a couple of nice Amazon integrations. Zipify’s features include a drag and drop builder, mobile-only pages, opt-in lightboxes, and a full reporting suite.
Freebies:
Zipify has other tools that you can use in conjunction with Zipify Pages. OneClickUpsell is a Shopify app that allows Amazon sellers to make one-click, post-purchase offers to customers.
Zon Pages
Zon Pages provides an easy way to create landing pages that can effectively drive external traffic to an Amazon listing. Customization features include adding images, uploading videos, adding a logo, and cross-marketing your other offers.
Freebies:
30-day free trial.
LandingCube
LandingCube is an efficient landing page generator with a goal of helping sellers build a brand and grow sales via external traffic channels. A notable feature of LandingCube is that it provides promo codes in exchange for the buyer's email address.
Freebies:
30-day free trial. Unlimited landing page creation plus priority support from their team.
Pricing
Repricing in order to win the Buy Box is an important feature for sellers not doing private label. For private label sellers, who often have no other sellers competing for their buy box, repricing isn't as important but A/B testing is. These tools make this easy.
BQool Repricing Central
BQool Repricing Central is a tool that updates prices multiple times per hour and fields competitor prices changes in real-time. Reprices downwards to help win the Buy Box and reprices upwards to close price gaps and boost margin.
Freebies:
14-day free trial
Freebies:
Comes with a 15-day free trial
Camelcamelcamel
Similar to Keepa, CamelCamelCamel – the app with a curious name – features a handy list of popular products that can be filtered using the advanced search feature. It also has a price watch and price drop option, allowing users to better keep an eye on interesting products.
Freebies:
Free to download as an app or a Chrome extension.
Splitly
Splitly has a host of A/B testing features but it's most useful for its Profit Peak feature which figures out the optimal price point to sell at for-profit (not just sales). A little bit pricey.
Freebies:
You can find interesting tools like Split Testing Generator and Significance Calculator.
Review Monitoring
Reviews are an important part of any Amazon product. A sound product review monitoring strategy can make the difference between having a good Amazon business and a great one. Knowing how to get great reviews and manage bad ones can be made easier by having the right tools in place.
Feedback Genius
Feedback Genius is a customer communication tool which assists Amazon sellers with feedback management, product reviews, and reputation management.
Freebies:
30-day free trial
Feedback Express
Feedback Express is a cloud-based software solution that helps Amazon sellers manage their feedback communication with buyers. Messages can be triggered when an order is placed, dispatched or delivered or up to 10 weeks after the event.
Freebies:
Email Autoresponders
Amazon has cut down on how many email messages you can send to customers and what types. Regardless, an auto-responder is still a fundamental marketing component for most sellers.Â
Feedback Genius
Feedback Genius – a returnee on our list, Feedback Genius shows its versatility as a reliable email autoresponder. It allows users to do negative feedback monitoring and send out messages to customers when a product is shipped and when it arrives.
Stock Management
Maintaining accurate stock at Amazon is important to avoid out-of-stockages. At the same time, you want to avoid over-stocking products and being killed on storage fees, especially long-term storage fees. The software can help make this job easier although, invariably, spreadsheets always seem to become part of the equation.
Forecastly
Forecastly helps predict demand and necessary replenishments. It also has some handy end of month reporting tools to determine where cash is tied up. Expensive though.
Freebies:
14-day free trial.
Restock Pro
Restock Pro has been around for a while and helps forecast inventory demand. Can also help issue purchase orders if you're not using another tool already. Expensive.
PPC Management
Amazon is increasingly a pay-to-play marketplace. Managing PPC effectively (and keeping ACOS' low) can be challenging when managing dozens or more ASINs. Software helps make this more manageable. Check out our free PPC guide for managing PPC effectively without software.
PPC Scope
A cheaper alternative to Sellics but without all the bells and whistles. Has all the core PPC components you need though including easy blocking of low performing keywords, negative matching keywords/phrases from other campaigns, etc. A bit of an ugly interface.
Freebies:
Free 21-day free trial.
Sellics
Another suite of tools but their PPC management is the best. See our podcast episode on how we use it. Gets expensive for 7-figure sellers not grandfathered into one of their cheaper plans.
Freebies:
Free 14-day free trial.
AMZ Data Studio
AMZ Data Studio allows you to access leaked Amazon reports for other sellers including seeing a full break down of their Sponsored Products accounts for the last 60 days. Extremely valuable but ethically questionable and much more expensive than Chinese companies who offer identical services. 
Freebies:
Free Chrome Extension for keyword tracking and analysis.
Accounting & Finance
Seller Locker
Seller Locker is the best tool available for getting reimbursements for lost inventory. With their Chrome plugin, it's the easiest tool to use to submit reimbursement requests.
Freebies:
Free to try.
A2X
One of the better accounting integrations for getting your Amazon data into Quickbooks or Xero. Relatively integration can be time intensive (like all of the accounting suites)
Freebies:
None
Chinese Tools
The Chinese have some of the most advanced tools available if you're willing to deal with non-existent English UI or poor-English UI. Use it at your own risk.
ASINSpy
Has some of the cheapest ASIN reports available (around $20 per ASIN report at last check). Chinese only interface and helps to have WeChat Pay (or know someone who does).
Freebies:
None.
DeepBrief.net
A Chinese company with a suite of tools but also with a decent English interface. Owner John Zhu is well known in Chinese and Western circles. Has access to a lot of tools popular with Chinese Sellers.
Freebies:
None.
Conclusion
When I first started selling on Amazon there were literally only a handful of Amazon tools available. However, with the boom in popularity of selling on Amazon, and an amazing array of different tools have become available, seemingly with half a dozen new ones popping up each day.
Are there any Amazon tools you're using in your business that didn't make this list? Let us know below.
Hi Mike and Dave,
Thanks for mentioning LandingCube! We really appreciate the shoutout and would be happy to work together (We’d love to have you as an affiliate)!
Really love the balanced, thorough analysis of all these tools. And the honesty about what you use & don’t use. There is so much fluff out there in the Amazon space. So your content is refreshing and super valuable in that regards.
By the way, ecomcrew.com/tools goes to an error page. The Tools blog post can be found at ecomcrew.com/amazon-tools
Happy Holidays!
-David
Thank you David :) We try to limit our affiliates as much as possible to keep our recommendations as unbiased as possible but we appreciate the offer.
Thanks for the valuable content guys. Want to let you know the link to Sellerise.com is actually linking to Rebatekey.com
Again, thank you for the great list of seller tools!
Thank you for the heads up!
Dave and Mike,
Wow, what a bunch of great resources! I’m a newer seller on Amazon and I found myself coming back to this post numerous times in the last week. I was really excited about Unicorn Smasher, but it appears its no longer free?
Thanks again for putting this post together.
– Jon
Hi Jon – Thanks for the kind words. Unicorn Smasher should still be free.
New to the Amazon FBA world. Just recently started listening to the Podcast. Can tell this blog is an awesome resource as well. Lots to learn !!!
Thanks Glenn – looking forward to helping you grow your business :)
Wow…thanks for doing all the legwork in researching these awesome tools…now it’s a matter of deciding what to do first. Thanks again for this list of valuable tools especially the freebies!
You’re welcome :)
+1 for LandingCube. I found it to be simple to use and it makes it super easy to get a landing page up and running. Thanks for putting this article together – lots of other good products in there.
Thanks Jamie for letting us know!
Hi Dave, great article.
Have you used asinspy? do the numbers are accurate?
I’ve used similar services. Yes, they are accurate.
Hi Asin Spy and deepbrief.net websites are unreachable.Please guide.
Such is China and Chinese sites :)
Saved me some time, Thanks guys!
Glad it helped :)
Hi Dave, great list of tools, I am also listener of your podcast guys. Keep up the great job.
1)In general are you not worried to give some softwers your Amazon API keys- they get all your selling data and could end up using it fo their own product research…
2)You are mentioning that we all know about Helium10. I am curious if you have used it? Whether its worth the price and most importantly if they are trustworthy(see above point)?
3)It is interesting that you recommend both sellics and ppc scope as their ppc “strategy” is different. Sellics moving keywords from broad match type to exact, while ppc scope teaching to have all 3 match types in your winning campaigns.
Hi,
1) Not really as long as the tool has a decent reputation. There’s potential for abuse, but it’s a risk you have to take.
2) Yes, worth the price IMO and one of the most trustworthy.
3) Sellics has a couple of strategies I don’t necessarily totally agree with but overall it’s a great tool.
Have you ever used AMZDataStudio? I have purchased a report and I still didnt receive it.
Do you have any info if it is a legit company?
Yes they’re legit but the reports take 1-2 weeks. When did you order it?
Amazing Information. Thanks a lot for this, but Guys have you ever tried ProfitPeek as amazon analytic software? If Yes then mention your experience. For more information keep blogging.
I tried it way back when. It wasn’t as robust as Sellics, but things may have changed now.
Hey Dave,
Check out GorillaROI. We allow sellers and agencies to pull their seller data directly into Google Sheets without having to know any code.
Everyone uses spreadsheets with their business in one way or another, and our tool complete
flexibility for you to load live data directly to your spreadsheet models, calculators or reports without having to copy/paste.
Looks like an interesting tool.
Hi Dave, Could you please review teikametrics flywheel 2.0 when it’s fully released? Interested to hear your thoughts on it.
We’ll see.