How to Open Multiple Amazon Seller Accounts – Black Hat & White Hat Strategies

September 5, 2021 in Blog
Opening Multiple Amazon Seller Accounts – Black Hat & White Hat Strategies

Opening Multiple Amazon Seller Accounts – Black Hat & White Hat Strategies

Can you have more than one Amazon Seller account? The short answer is yes, but you need to have a legitimate business need (according to Amazon). In this article I’ll talk about what qualifies as a legitimate business need and what you’ll need to do to open up a second Seller Central account. I’ll also discuss how other sellers use blackhat strategies to open multiple Amazon accounts without Amazon ever knowing.

Related Reading: How to Structure Your Company for Multiple Brands

Are You Allowed to Have Multiple Seller Central Accounts?

Around April 2020, Amazon changed their policy regarding multiple accounts and now allows sellers, with legitimate business reasons, to open multiple accounts without Amazon’s approval. As per Amazon:

Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon’s approval. However, Amazon recommends that you only open a second selling account if you have a legitimate business need and all of your current accounts are in good standing.

According to this policy, you no longer even need to request explicit permission from Amazon to open an additional Seller Central account IF you have a legitimate business need.

What is a Legitimate Business Need?

Amazon is incredibly ambiguous by their terminology legitimate business need. Is operating multiple brands a legitimate business need? Is wanting a second account to get a new IPI score a legitimate business need? In my experience, Amazon basically allows sellers to open up a second account for nearly any reason as long as it is isn’t because your other Amazon account is suspended or in jeopardy of being suspended.  Again, this is my experience only after having operated numerous Seller Central accounts over the years.

Do I Need a Separate Company for Separate Amazon Accounts?

This is one of the biggest misconceptions about operating multiple Amazon accounts – you DO NOT need a separate company to open a separate Amazon account. You do, however, need a separate bank account and credit card, but it can be in the same company name as your existing credit cards and bank accounts.

I’ve seen people open multiple companies just to open multiple Amazon accounts. You don’t need to and it can make your life a lot harder for many aspects including accounting, management, and getting insurance.

Why Have Multiple Amazon Accounts?

There are legitimate business reasons for wanting multiple accounts and not so legitimate ones including:

As mentioned, in my company we have different brands operated under the same company but that are entirely separate from one another. We have different branding, customer service emails and phone numbers, etc. If we have all brands under the same account it would make separating the brands down the road (potentially for a sale) very difficult.

Another reason to open a second Amazon account is to get a new IPI (Inventory Placement Index) score. Some sellers get stuck at a low IPI score and it severely affects their ability to replenish inventory and they turn to opening a new Seller Central account. I have no idea if this would be defined as a legitimate business need or not but I know many people who have opened additional accounts for this reason and they have not gotten into trouble for.

However, many sellers want multiple business accounts because they are very deliberately breaking Amazon’s Terms of Service and they are terrified of having their account shut down. By having multiple accounts they’re able to hedge their bets. If one account gets shut down, they can simply start selling their products on the other account.

amazon suspension

If and when an Amazon Seller gets suspended from one account, a second Amazon account allows the seller to continue to sell.

The more grey area comes from legitimate white hat Amazon sellers who fear having their account suspended for illegitimate reasons. We’ve all heard horror stories from sellers who have had their accounts shut down simply in error.  Unfortunately this happens all too often. If you’re an Amazon seller with your life savings stored in inventory and/or with employees relying on you for employment, having all your eggs in one basket is not necessarily the best business decision. I know many sellers who open a second (or more) Amazon account without Amazon’s permission simply to mitigate their risk even though they do not explicitly break any of Amazon’s rules.

Now keep in mind, even if you open multiple selling accounts, Amazon is very good at detecting that these accounts are owned by the same person, even if there is not any information explicitly shared across them.

Do Most Chinese Sellers Have Multiple Accounts?

I was first made aware of the seriousness of the problem of Chinese sellers with multiple accounts when a friend showed me a very complex diagram of all the Amazon accounts of the Chinese company he was working for. It was over half a dozen accounts. Ironically, this company shuttered its Amazon operations after about a year after they lost hundreds of thousands of dollars trying to bring their brick and mortar brand to Amazon.

During the massive suspension of thousands of hi profile sellers in 2021, many sellers were reported to have dozens of linked accounts.

However, this problem extends well beyond Chinese sellers. In many of the ecommerce groups I’m a part of, having multiple seller accounts is a strategy employed by many sellers to allow them to stretch the Amazon rules more than they might if they only had one account. These sellers are often using incentivized reviews, super URLs, and other black hat techniques. This is why there’s a problem – these sellers have an unfair advantage over sellers with one account.

Using Import Records to Snoop on Competitors

One of the best things an importer can do is to use import records to see which supplier a competitor is using.

Jungle Scout allows you to see the real export history of nearly any Chinese Supplier.

As mentioned, in America, import and export records are public information, however, the government does not catalog or give easy access to this information. However, there are tools that do allow you to easily search this information, the most popular and cheapest being Jungle Scout (others include Import Genius and Panjiva).

These tools allow you to:

  • Find out what Chinese supplier a competitor is using (great for finding products)
  • See how much a supplier exports
  • Find out what suppliers export specific products

See our article A Secret Weapon for Doing Supplier Research

How Do the Black Hat Sellers Open Multiple Accounts?

Amazon is very sophisticated at finding sellers with multiple accounts so black hat sellers have to be very sophisticated in return to avoid being detected in case one account gets suspended they do not risk all accounts being suspended.

To open up a second Amazon account, with or without Amazon’s permission, requires the following things:

  • Separate credit cards
  • Separate email addresses
  • Separate bank accounts.

This is actually the easiest part of the equation as Amazon does not require any of these three things to match up to the seller entity name, i.e. EcomCrew Inc can use a bank account under Dave Bryant.

multiple amazon accounts

Amazon Sellers are using multiple computers with multiple ISPs to hide the identity of their Amazon accounts.

The seller entity part is slightly more tricky although it is still relatively easy as one can simply use another personal name (i.e. your wife or relative) or register a new business. In China, it is a well known secret that many Amazon Sellers require their employees to open up Amazon accounts under their names to avoid the whole seller entity issue. Many Chinese sellers have multiple (sometimes in the double digits) Amazon Seller Central accounts.

The hardest part of having multiple seller accounts is avoiding being detected. Almost all black hat sellers I know, whether in China or elsewhere, have multiple ISPs and computers. Each computer is then linked to one particular internet connection and they take as many precautions as possible to avoid ever accidentally logging one computer into the same internet connection as this would almost immediately alert Amazon that the accounts are from the same sellers.

How Does Amazon Detect Multiple Accounts?

Known ways that Amazon detects that a seller may have a second account are as follows:

  • Device ID
  • IP Address
  • Credit Card
  • Bank Account
  • Company name (and/or DBA)
  • Billing and/or Shipping Address
  • Phone number

How to Open A Second Account – The Right Way

Once you’ve exceeded a few hundred thousands dollars in revenue per annum it is not a bad idea to open a second Amazon Seller Central account. The reason for this is that one temporary Seller Central account does not normally affect the suspension of the second account. If you get permanently banned, both Seller Central accounts will almost certainly get permanently suspended though.

If you ever decide to sell your business, having a second seller central account that you do not sell with your business also allows you to keep selling without having to build up seller history from scratch.

A fair warning – operating a second Seller Central account will increase your accounting work and overall maintenance.

How to Open a Second Account

As mentioned previously you will need a separate bank account, separate email, and separate credit card. They do not require a separate business or personal entity.

Again, even though Amazon has stated that you do not need their approval to open a second account, I still recommend that you open a case with them to request permission just to be safe.

You can also NOT sell the same products across multiple Amazon accounts, specifically at the same time. We have sold the same products across multiple Amazon accounts at different times (usually because of an inventory storage issue on one account) and never gotten in trouble for it. Having two offers on the same product detail page is likely a recipe for trouble though.


Hopefully this gives you some insight into how sellers are using multiple Amazon Seller Central accounts to get an advantage over you. With Amazon easing their policy on opening multiple accounts, having a second (or third!) Seller Central account can be valuable.

Do you have multiple Seller Central accounts? If so, do you find it to be an advantage for your business? Would you like to open a second account and have any questions about the process? Post your comments and questions below.

  • About The Author: Dave Bryant

    Dave Bryant has been importing from China for over 10 years and has started numerous product brands. He sold his multi-million dollar ecommerce business in 2016 and create another 7-figure business within 18 months. He's also a former Amazon warehouse employee of one week.

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  • Troy Hibberd
    May 8, 2018 Reply

    Thanks for the info Dave. Love the work that you guys do. Always very informative and actionable. Much appreciated. I’m not ready to open a second seller account at this stage but it’s definately in the cards for the future as I expand the brand portfolio.

    • Dave Bryant
      May 17, 2018 Reply

      Thanks Troy!

  • Tesha
    May 17, 2018 Reply

    What is your recommendation on giving or receiving access to an account that is not yours? You are just consulting in someones account OR you have an employee that needs to login into both of your Amazon seller accounts because they handle all your claims for each of your brands?

    Thanks Dave!

    • Dave Bryant
      May 17, 2018 Reply

      Hi Tesha - you should create a new user for this account. If it's not your admin/owner account Amazon won't give you any troubles with multiple users accessing an account.

  • Jay
    May 30, 2018 Reply

    Great content! Wrote to Amazon w/ the same request (stressing tax reason) and got this response:

    "In order to have multiple accounts, you must answer the "Know Your Seller questionnaire" to assess whether or not your business need is valid." Following this was an extensive list of questions (brick and mortar location, yearly sales, anticipated monthly sales, # of employees, etc.).

    Is this the same flow you had gone through? If not, would it be better to close out the case and open a new case, OR directly email [email protected] as suggested in the response email from AMZ?

    Lastly, how would you go about notifying Amazon that this second account will be owned and managed by both myself and a partner, where both happen to have individual SC accounts and are currently selling? Product sold on second account will have no product relation to products being sold on the two individual accounts.


    • Dave Bryant
      June 4, 2018 Reply

      Hi Jay,
      Sorry for the late reply. When I first got two accounts I have similar questions or not exact. You should not lie on any questions but you can cherry coat them (i.e. but very optimistic for estimated sales). I would submit answers and keep trying every couple of months until you get approved. IMO, there's no need to tell them about your arrangement with yourself and your partner - Amazon would ask us questions about having 2 accounts from time to time and we would reference our approval letter and we'd never hear from them again.

      • Siobhan
        August 24, 2019 Reply

        Hello, Amazon gave me permission to open a 2nd account but not yet my partner(who has her own account). They said we needed to get permission separately. When I open the account does my partner need to avoid logging into it from her computer? Or do I have to wait for her to get permission?

        • Dave Bryant
          September 3, 2019 Reply

          IMO, permission to open the second account should apply to both of you. That's not to say your partner won't get the account flagged. It's probably best if your partner is logging in to have them setup with a different user (not your master admin user).

          • An
            January 17, 2020

            Can I use the SSN of the first account for the second account ? , in Tax Infomation

          • Dave Bryant
            January 23, 2020


  • David
    July 17, 2018 Reply

    Thanks for this great info Dave!
    Maybe you can elaborate with a couple of examples what might be "multiple sales tax requirements for different products"?

    • Dave Bryant
      July 19, 2018 Reply

      If you own two brands under different companies, each could hypothetically have different nexus requirements (i.e. one company has nexus in New York and the other doesn't).

  • Andy
    December 4, 2018 Reply

    Hi Dave

    What if a brother wants to have separate business as at some points u have arguements with ur brother and u need to separate yourself from his brother at same address but different floors and compelte different setup.

    • Dave Bryant
      December 5, 2018 Reply

      Amazon will likely flag it and you'll have some splaining' to do. Unfortunately Amazon is often a guilty until proven innocent platform.

  • victor chang
    December 6, 2018 Reply

    Hi Dave,
    Just ran across your website and love your great content.
    Here's my situation. I currently have a grandfather account focus on retail arbitrage. I currently sell on Amazon in a random assortment of categories and plan to keep doing so. Since I am planning this new venture that focuses on one category would it be better to start a new Amazon account exclusively for the private label venture or should I continue to sell under my current account? My grandfather account is sole proprietorship. I heard it's better to have new account since you need to have LLC to set up your brand.
    Also if I set up a new account, can I use same physically address as my old account. My current grandfather account currently set up using my home address.
    Any input and suggestion would be greatly appreciated.

    • Dave Bryant
      December 6, 2018 Reply

      I'd continue using your current account. The only thing you officially need separate are bank accounts and credit cards but Amazon is pretty hit or miss for giving you permission to open another account.

  • victor chang
    December 6, 2018 Reply

    Sorry need to clarify. You mean you don't suggest me open a second account just for private label. Someone says it's better to open a second account to diversify the business. Plus the account I have right now I have 60 positive feedback in case my private label business don't do so well( I mean if I receive some negative) that will hurt my original account.

    Also can I have multiple account using same physical address?
    Thanks for your info.

    • Dave Bryant
      December 10, 2018 Reply

      You're going to struggle to get approval and there is very marginal benefit in your case.

  • victor chang
    December 6, 2018 Reply

    Can I use same address as my original account or I new a different address?

    • Dave Bryant
      December 10, 2018 Reply

      If you're approved you can use the same address.

  • Stephen Glass
    December 18, 2018 Reply

    Hi Dave,

    First off, thank you for the great articles and info that you and the ECOMCREW provide!

    I work for a bigger company which has multiple business divisions. When I took the first division to Amazon, I did not know that the other divisions would follow. In complete ignorance I have set up several accounts for each division. They all operate independently, all have there own bank account, email address, customer service/emails, etc. However, I give myself and my employees all access to each account. Is there risk there? I was completely ignorant of this subject until one of the podcasts I heard from you all. I never submitted anything to Amazon, but have not had any issues, as we are doing everything by the book.

    • Dave Bryant
      December 20, 2018 Reply

      Without approval you probably shouldn't have done it this way. As you're all logging in from the same IPs, Amazon probably will or has connected the accounts. Ideally you would get retroactive approval but you want to be careful not to alert them to anything they don't know as well.

  • A
    January 23, 2019 Reply

    Hi Dave,

    Just ran across your Ecomcrew site as of today! These articles always stand out to me, as I'm forever interested to see if people truly have successfully opened multiple accounts within the TOS. I was given approval from Amazon to open a second account as I had legit business reasons. A month passed and I had yet to open the second account, although was slated to do so soon. Before I could open it, I got suspended from Amazon, its been 8 months and still no relief there. I'm dying to sell again and have that 2nd account on my mind. What would you advise in this situation? Before the suspension, they simply said yes you can open it but send us the nickname when you do? I never sent the nickname because I had yet to open it. Any help would be greatly appreciated.

    Thank You!

    • Dave Bryant
      February 1, 2019 Reply

      Hi - it's hard to say without knowing the reason for the suspension but they did you permission to open a second...

  • Joshua j
    February 16, 2019 Reply

    Hey Dave, Itganks for your review great info. I just started doing pl and just now setting up my first product! I also came across amazon automation as well and was thinking about having a seperate account setup for that. Do you think it is possible to get another seller central account or just use the one account and do both amazon automation and PL?

    • Dave Bryant
      February 18, 2019 Reply

      What do you mean by Amazon automation? Some sellers have different accounts for different purposes, i.e. dropshipping and PL.

  • Bryan
    March 11, 2019 Reply

    Can u use a different credit card for each account although both credit cards have the same name , address on them ?

    • Dave Bryant
      March 18, 2019 Reply

      Yes - should be fine.

  • Sheila
    March 18, 2019 Reply

    I can’t get approval for an original Amazon Account. I am not sure why, but I think it is because my last name is 2 words and some of the documents use punctuation and some do not. Since I am not approved, if my husband were to try and open an account, on the same computer, would we be violating the Terms and Conditions or would this use be a first account as far as Amazon is concerned?

    • Dave Bryant
      March 18, 2019 Reply

      As long as you don't have a current account, you wouldn't be violating TOS in terms of having multiple accounts as you wouldn't.

  • Ash
    April 9, 2019 Reply

    Thanks for your valuable information.
    My Question
    Can we link inventory management 3rd Party software like linnworks with multiple amazon accounts?
    As in amazon seller central it shows 3rd part software integration but doesn’t show who set up this software.
    The reason we are asking as I offer return /inventory management services to other Amazon sellers.
    Please advise

    • Dave Bryant
      April 10, 2019 Reply

      Yes, I believe multiple Amazon accounts is fine with Linnworks.

  • J. August
    April 15, 2019 Reply

    Correcting typos:
    Excellent article. You mentioned that we can request after having done hundred of thousands in revenue. My wife is no where near those numbers (only 25K sofar in private label, started last October) yet I have the desire to open up my SC account for my own pl brand (and possibly do some wholesale). Can I still request my account? Concerned about having the same ISP as my wife and logging into separate accounts. Thanks for your advice!

    • Dave Bryant
      April 30, 2019 Reply

      You can try :)

  • Edmundo
    April 19, 2019 Reply

    Hey Dave,
    Thanks for your insights!
    One question: I have an individual seller account but it is in very bad conditions but its still active (I have 5 product listings, around 20 pieces of inventory in total and an average of 1 item sold per month). This account was opened a long time ago (around 5 years ago) and now all the personal information (address, phone number, etc.) is completely outdated. I would like to open a new Business Seller account under a new LLC business I've just opened but I am scared they will flag the new account because I have of my name, even though my address, bank account, and email will be different.
    So, should I first remove all the inventory I have and close my individual seller account and then open the account or I should just open the business account and not be worried?
    Would really really appreciate your opinion!

    Thanks in advance and have a great day!

    • Dave Bryant
      April 30, 2019 Reply

      You'll probably want to get approval for the second account - I suspect it'd get flagged pretty quickly, especially if you've logged into it any time recently.

  • Ali abdelkefi
    April 20, 2019 Reply

    Hey ! Thank you so much for tour post its amazing ! I got suspended because i am in a country that is not on the allowed list !
    My wife is from italy Can she open an account using her not allowed country credit card ?

    • Dave Bryant
      April 30, 2019 Reply

      I'm really not sure unfortunately.

  • eric
    April 21, 2019 Reply

    Can I just open up a new LLC of each account I want and each llc has its own, bank account, credit card, emails. All still in my name and all the LLC but different. The I will just never log into each under the same IP..

    • Dave Bryant
      April 30, 2019 Reply

      You'll still want to get approval from Amazon.

  • Trey
    May 8, 2019 Reply

    Hey, Can I use my same phone number as a second step verification or will they link the two accounts. I had a problem with my first account and the notifications system. Which was supposedly fixed by IT department. Which all they did was cause more problems when they removed my notifications all together. They had told me that it was their fault and they would remove negative feedback that resulted from this all happening and my selling matrix would be unaffected. Well I recieved one negative feedback and they did infact remove it and it didnt cause me any problems. Then a second negative feedback. Which they refused to remove. One rep told me that since I kept calling in to have it removed and the feedback removal team wont remove it, I could create a new account but I would need new everything. Is this true as for the phone number? And do you think that this informal second account permission is enough? I would have just kept my old account up and going but I was at 100% negative since I only had one feedback (silly they wouldnt just remove it since it wasnt even my fault) But anyhow, I appreciate your response. Thanks Trey

    • Dave Bryant
      May 9, 2019 Reply

      Yes, using the same phone number will almost certainly link the accounts.

  • Tony
    June 10, 2019 Reply

    Hi !
    First of all, I would like to thank you for your fantastic content and this post!

    I have followed your instructions and got approved for a second Amazon Account.

    However, I got approved through e-mail from the seller performance team.
    How can I request the approval letter? since I am not able to show this approval from an Amazon Case ID? The email and performance notification does not contain any ID or Approval number I can use as a proof in case Amazon contact me in the future asking of why I do have two Amazon Accounts.

    I hope I make sense.

    Thank you again!

    • Dave Bryant
      June 10, 2019 Reply

      Just keep the email. It'll be enough if they ever ask - they can look it up with your email address on file.

  • Tony
    June 11, 2019 Reply

    Hi Dave,

    Fantastic, thank you for the fast reply :)

  • Eddie Gindi
    October 28, 2019 Reply

    Hey Dave- great article actually exactly what I was looking for.

    So unfortunatley for me amazon recently suspended my account on one illegtament claim from another seller. I am in the process of moving all my inetory to the new account and followed all these steps to make sure their is no connection between accounts.

    From your experience does amazon flag an account if the products they are adding to are the same as a previously suspended account?

    • Dave Bryant
      October 30, 2019 Reply

      It's not one of the things they look at currently.

      • Mark
        February 23, 2020 Reply


        We would like to move over all our private lablel items to the new account. Any way to this?

        • Dave Bryant
          March 14, 2020 Reply


  • Sid
    November 24, 2019 Reply

    Hi Dave, my seller account got suspended one year ago and I tried emailing amazon a few times and never heard back from them. I don’t know what happened here as amazon won’t reply back at all. Can I now use my wife’s information and open an account on her name. Should I open a new DBA too?

    • Dave Bryant
      November 24, 2019 Reply

      If there's any connection between the accounts (i.e. shared IPs, addresses) they'll likely both get suspended at some point.

      • Nick
        December 16, 2019 Reply


        After getting permission from amazon do you still use your same name and phone number when opening the second account?

        • Dave Bryant
          December 30, 2019 Reply


  • Nick
    December 10, 2019 Reply

    Hi Dave,

    two quick questions.

    1) Can you use the same phone number for the verification process?

    2) Did you get permission from the seller support team or did you reach out directly to [email protected]?

    Thank you very much

    • Dave Bryant
      December 30, 2019 Reply

      Yes and yes.

  • Kate
    January 2, 2020 Reply

    Hi Dave,
    Happy New Years and thank you for this article.
    We are spending holidays with my family together. So out of my ignorance i have helped my family member to create a seller account...using my laptop

    I run my own account from this laptop. Now i am so worried that the damage has been done and both accounts will be linked and shut down.

    Shall i just email support team and explain what happened, and ask for approval, even though both accounts have absolutelly different details but used same machine ID and internet connection?

    How to explain what happenned in the way that wont raise suspision? I also have to mention that family member asked to help with ads and listing creation, so ive read that we can do it with set up of user permissions.
    Just so worried about my own account now


    • Dave Bryant
      January 3, 2020 Reply

      They'll almost certainly be aware of the shared machine/IP. Sometimes it's a flag, sometimes not. Emailing them may or may not do anything though and I don't want to give you any information that might put your account in jeopardy.

  • Ali
    January 7, 2020 Reply

    I have tow sellers account and both has suspended. I tried to close both of them but Amazon not doing that to me , now both of them suspended, the question is can I open new seller account under my name using different email, bank account, credit card, address, phone number, laptop, and different internet and WiFi?
    Thank you

    • Dave Bryant
      January 13, 2020 Reply

      Are you allowed? No. Can you? Potentially, as long as they don't trace the accounts. They do some pretty stringent ID checks now though.

  • Mark
    February 22, 2020 Reply


    Is there any way to let Amazon know that we are stopping to sell our PL items on one account and moving then to the new account?

    • Dave Bryant
      March 14, 2020 Reply

      ASINs are exclusive to one account.

  • Joey
    March 3, 2020 Reply

    I understand that you are concerned regarding the Second account.

    I would like to inform you that the request approval for another seller account.

    At this time, we cannot approve your second account request due to multiple reasons such as various performance notifications etc. Hence, the request is denied.

    Dave, My account overall is healthy I have one IP complaint for a listing I didn’t create that has since been removed from the page, some performance notifications for mislabeled products that were incorrect sizes that I have fixed.

    Do you think I can appeal this right away should I wait a month, should I email seller performance direct? Thanks so much for all this useful info.

    • Dave Bryant
      March 14, 2020 Reply

      I've never seen this before, but shouldn't be any harm in appealing right away.

  • Eric
    March 15, 2020 Reply

    Hey Dave,
    Fantastic article. We are looking to open a second account to sort out our personal brand from other brands we help launch on amazon.
    If we get permission for a second account, do we need to take precautions with wifi/computers? Was told if the account is under 6 months it should only be accessed from a virgin computer that hasn't logged into your other account or wifi.
    Any recommendations there ?

    • Dave Bryant
      March 29, 2020 Reply

      If you have permission, in theory it shouldn't matter. With permission I've never taken any cautions setting up or accessing the account.

  • Tiff
    April 11, 2020 Reply

    How do u get a seperate credit card
    For a stealth account

  • Lieze Asensi
    April 15, 2020 Reply

    Hi Dave, thank you for writing this amazing article!
    I have a question and I was wondering if you could help me.

    I have opened a personal selling account with all my personal information in November 2019. I did not do anything with the account after that. I wasn't able to provide a valid credit card so my account got suspended.

    Now, however I am much more prepared. I have designed a dietary supplement which will be manufactured in the US and I want to start selling it on amazon. I am starting an LLC to protect myself from liability issues and I will open a bank account and credit card in the name of that LLC.

    I don’t know what to do about my amazon seller account now. I sent an email to Account Health Support asking if it was possible to permanently close my personal account and open a new one in the name of my LLC. I got an email back that stated I should ‘submit the information requested on November 14, 2019’ to reactivate my account.

    What do you think I should do? Should I permanently close the personal account I opened in November and open a new account in name of my LLC? Or should I change all the information on that account I already opened to that of my LLC?

    I don’t want to get in trouble with seller support and I really appreciate your advice!

    Thank you,


    • Dave Bryant
      April 25, 2020 Reply

      Amazon changed their policy recently to be more forgiving to multiple accounts so if it was me I'd open another account. Again, that's just me though and use your own best judgment :)

  • Sam
    April 15, 2020 Reply

    Hello Dave,

    First of all thank you for the all information you provided, great helpful informations in your article. I have 1 active amazon seller account and i would like to open 3 more, so i would like to make it clear before i do it. Each account will be in the same location but i will use different ISP, different computers, basically different IPs, also different credit cards, phone numbers and bank accounts. Im planning to create each amazon seller account under different names (such as my friends, and sister), and i will open a new individual LLC for each account but all LLCs’ will be under my name, should this cause any issues? So basically everything will be different and unique on each amazon seller account, even the LLCs’ but LLCs’ will be under the same name. Is that okay?

    • Dave Bryant
      May 22, 2020 Reply

      It's hard to say - Amazon is very good at figuring out related accounts. Even if you've done everything as you should, all it takes is accidentally logging in from the same IP one time to raise flags.

  • Saul L
    April 18, 2020 Reply

    Quick question I have an account under my name trying to get a separate account under my LLC and just have my contact info be my gf ? Do you think they will link account since it’s my LLC

    • Dave Bryant
      April 25, 2020 Reply

      Generally they don't reference the name of the bank account number.

  • Tom
    April 25, 2020 Reply

    Hi Dave, I can't see an update to the Amazon TOS regarding multiple accounts. Where have you seen this update and do you have a link too it?

    Many Thanks

    • Dave Bryant
      April 25, 2020 Reply

      You have to open a case log and they'll echo this new policy. I don't think their TOS online has been updated to reflect this.

  • Nicolas Suner
    April 28, 2020 Reply

    Hi Dave,
    I ve running my SC account for over 3 years now. Last year I opened the U.K. account to start selling over there and got automatically suspended. Don’t know why yet. Never got to send inventory. Nothing. I tried appealing and nothing. So I gave up.
    Do you think that I can ask for a second SC account and with that open U.K.- EU.? Do you think I can say it because of tax purposes as you said at first?

    • Dave Bryant
      May 22, 2020 Reply

      Amazon says you can now open a second account without permission. A lot of people run into similar issues as you with immediately getting suspended upon registration because of some minor issue with documentation or information. IMO it's worth a shot trying to register again.

  • Anton
    April 28, 2020 Reply

    Hi Dave
    I am a citizen / resident in a country (Malta) not currently approved by Amazon.
    I was thinking of registering for an account through an LLC based in the US.
    Do you think that would work?

    • Dave Bryant
      May 22, 2020 Reply

      You might run into issues with ID checks which they often do upon registering. Not 100% sure though.

  • Josh
    May 26, 2020 Reply

    I bought an Amazon seller account from

  • Priya
    May 27, 2020 Reply

    I created a case on Amazon for approval of second account. Amazon informed us that we can open second account if we have a legitimate business and we have to use separate laptop and ip.

    Please confirm if i can create secondary users of both accounts from separate laptop then can I access both secondary accounts from single laptop.

    • Dave Bryant
      July 3, 2020 Reply

      That's the first time I've heard Amazon saying you need to use separate IPs so can't really comment.

  • Max
    June 4, 2020 Reply

    Hi Dave. Thank you very much for your article. There is one thing I don't understand though about setting up multiple accounts with different Companies/LLCs without explicit permission from Amazon. Even if you used all the necessary precautions, different Company names, different Bank Accounts, different Computers, etc, you would still be required to submit your personal name and ID for verification. Wouldn't they match the various accounts since they share the same verification name/ID? Thanks

    • Dave Bryant
      July 3, 2020 Reply

      Yep - Amazon has tightened those controls now and normally you need someone else to use their ID to open the account (this is also where Chinese sellers have an advantage as the verification is less stringent).

  • Lynn
    June 8, 2020 Reply

    Hi Dave,
    I live with my kids. My son in law opened a sellers account a few years back but does not use it. I want to open a sellers account. We do not share anything except an address and an internet connection. Should I request permission first or should I request permission after I open the account? Or do I need permission at all?

    • Dave Bryant
      July 3, 2020 Reply

      It would seem now you dont need explicit permission.

  • Allen Ng
    June 12, 2020 Reply

    Hi Dave,

    Thanks for the valuable information in your article.

    I have opened an Business SC. The business entity is registered under my residential address.

    Can I open another SC as Individual seller using the same residential address?



    • Dave Bryant
      July 3, 2020 Reply

      Normally it's OK to share addresses but make sure with Amazon :)

  • ray
    June 16, 2020 Reply

    Had an account on Amazon under my name which got suspended and could not get them to reinstate, this was back in 2017

    Now my wife wants to sell on amazon her stuff which is different to what i was selling on amazon, she already sells on ebay and other places.

    Will living at the same address be an issue, she was a shareholder in my company but is no longer, the wifes company is a separate entity and the business address is different.

  • Rick
    June 24, 2020 Reply

    HI Dave,

    Do you know if Amazon have a DOB data base for screening new applicants. Just like they would check IP address, bank acounts, company name etc?



    • Dave Bryant
      July 3, 2020 Reply

      No idea unfortunately.

  • gabriel
    June 25, 2020 Reply

    Hi Dave,
    Thanks for your content. Today is 25/06/2020 and i wanted to open a second account without approval already waiting months for it and never arrives.. I wanted to find first on amazon page where is written that there is no longer need of approval.. but i was unsuccessful just found the opposite.
    Where did you found this information so i can read it in an official way.


    • Dave Bryant
      July 3, 2020 Reply

      If you contact them asking permission they'll say you don't need explicit permission.

  • chris
    July 4, 2020 Reply

    can you be beneficial owner on two amazon accounts without amazon permission?

    • Dave Bryant
      July 4, 2020 Reply

      It would appear it's OK now.

  • Abdul
    July 28, 2020 Reply

    Hi Dave,
    Hope you doing well. I’ve question for you.
    I’ve seller account in Canada but is it possible if I open another separate account in UK with the same identity but with different address, phone number, IP, credit card and also that account will be operating from UK not from Canada. Like I’ve driving license from both countries so I’ll provide identity documents from UK driving license.
    These’s still chances of getting flag or suspended?

    • Dave Bryant
      July 28, 2020 Reply

      I would think you would be fine. Normally UK is treated separately regardless.

  • KP
    July 31, 2020 Reply

    Hi Dave, thanks for this insightful article.
    I have issues setting up my seller Central account as I submitted a wrong document (twice), now I am stuck as I am unable to submit the correct document. Amazon seller Central support keep sending my template replies stating that I can resubmit my document or change the information provided to match the document. Both options are not valid as there is no more "Upload Button" for me to submit the document and as the submitted document is incorrect, I am also unable to change information to match the it.

    Do you know in this case, can I just forget this submission and open a new account? Since this account is never approved in the first place.

    Thank you for your advice in advance.


  • Chirag Patel
    August 21, 2020 Reply

    Hi Dave
    I am a seller on amazon. I have recently opened a second account under a separate company (Same Owner). Amazon has suspended my second account with the reason of having multiple accounts. The reason for opening a second account to sell two different sector products under different brands. I was not aware of the restriction of 2 accounts. Can you please guide how to handle this issue?

    • Dave Bryant
      August 25, 2020 Reply

      I believe you'll have to substantiate it with a legitimate business need to seller performance.

  • Sam
    September 12, 2020 Reply

    Hi Dave,
    Thanks for your kind sharing! I'm also facing this issue since I have 2 Shopify stores and Shopify's policy is one selling account can only connect to one Shopify store. I just opened a case and got reply from Amazon that "Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon’s approval."(Is it a approval or not?)

    However, I don't know what's my next step, should I just follow the ordinary steps to create a new account with my credit card and tax information which I used for the selling account I have now? (As far as I know, my company has only one tax information and address in the USA) Or there's another page to register? Looking forward to your reply, really appreciated!

    • Dave Bryant
      October 8, 2020 Reply

      You'd normally just go through the motions to open a brand new account. There's no separate page.

  • Charly Ramirez
    September 20, 2020 Reply

    Hello, congratulations on your explanation, I want to ask you if the parameters to create a second account are the same for KDP? both for readers and book owners? thank you

    • Dave Bryant
      October 8, 2020 Reply

      I'm not sure.

  • Davide
    November 11, 2020 Reply

    Hi Dave, thanks for the article. I would have a quite urgent question for you.

    I am a 20 y.o. student and I started my consulting business on Amazon few months ago. I am now working for 3 different companies. I didn't know anything about the possible problems of accessing different account from the same PC. So, I used their accounts, switching from one to another for several times, from the same PC. Later on I discovered this could be a big problem and I wrote to the performance department of Amazon, explaining the situation - that I am an Amazon consultant and the only reason I used several accounts from the same PC and IP address was this -, but they haven't answered yet.
    I logged in the accounts using their own main credentials, so not how a second user. All the data inside the accounts are different, but anyway I used the same computer several times for the different accounts.

    I am really afraid Amazon could suspend the accounts of my clients.

    1. Which is the probability this could happen? And how soon?
    2. I need to access their accounts from the same PC, but in a regular way. How can I do this? I can't ask for the classical permission of using multiple accounts; it is a different case in my situation, I am only a consultant, these are not my companies. I thought about signing up my agency inside the Service Provider Network, but I don't know if this could be a solution.
    3. What can I do in order to be sure that the old accesses (in the different accounts from the same computer) won't be a problem in the future? Even if I solve the problem now, anyway the data will remain...and I am afraid the accounts will be suspended in the future.

    I know it was a long question, but it looks like nobody has a clear answer. You could literally save my business. Thanks in advance!

  • Adnan Shehzada
    December 3, 2020 Reply

    Hello Dave,
    Our Brand is register in UK but our seller central account is disabled now can i use my Brand with another seller central account

    • Dave Bryant
      December 10, 2020 Reply

      Most likely you'd have to transfer brand registry which will be "fun" if the other account is disabled.

  • Brad Sherman
    January 27, 2021 Reply

    A brand owner that I reached out to (wholesale) is interested in having me manage his brand’s Amazon presence.
    He currently sells to 5 sellers and he wants to get rid of all of them. He wants to be the only seller and he wants me to manage his Amazon account (PPC, restock advise, listing optimization, etc). He is going to pay me a commission of the sales to do this under a contractual agreement. He does not currently have an Amazon account.
    I have a few questions:

    1. What would be the best way to go about creating a new account to manage this product considering that I already have a seller account?

    2. In order to abide by Amazon’s multiple account policy, would I have to create the separate selling account and notify Amazon ahead of time?

    3. Should the seller account be in my name/address or his? Is there a way for him to create a seller account and for me to "legally" manage his seller account?

    • Dave Bryant
      February 2, 2021 Reply

      The best solution is for him to open an Amazon account and add you as a user (do not open it for him...even with his info- potential for a lot of nastiness doing it this way). Otherwise, if you want to open it up under your name, then follow the steps here.

  • Brano
    March 6, 2021 Reply

    Hi, I would like to ask you for a help with my Amazon seller account. I am a sole enterpreneur, and I need to transfer my account to the new legal entity - a limited liability company (100% owned by me). I can ask the Amazon officialy for an approval of such transformation, but (based on their emails) this step can take a long time (several months), during which I cannot sell through my original account and receive payments, plus there is no guarantee for getting this approval. This is not acceptable for me to interrupt my business for such a long time.
    Also I cannot ask Amazon officialy for second account, since I dont have a legitimate business interest for the second account (I am focused only to 1 type of product offering through Amazon).
    Thatswhy I am thinking about such strategy: (1.) first try to get such approval for account transformation under new legal entity through Amazon verification process, (2.) if this process takes too much time, I will establish new seller account for my limited liablity company (with different owner, address, phone, email, bank account, new PC, new IP address, etc). Only my previous return address (for parcels sent back by customers) will match with my new address, this is difficult to change (do you think that they are also comparing the old data?). Plus I need to offer same products (just with small difference). Please, what is your opinion (based on your experience)?
    Thanks a lot

  • Kiko
    April 4, 2021 Reply

    Dave, can I format one of my pcs that previously logged on amazon account, then use IP changer and log in another account in the same internet? Nowadays I have 2 internets but I want to have just one, as well as I use a exclusive desktop for this, But I would like to carry the work to where I go.

    • Dave Bryant
      April 7, 2021 Reply

      For a second account you're trying to run stealth? No, you'll need to do more than just change the IP.

  • Ugur Sahin
    April 12, 2021 Reply

    Hi Dave,
    Thanks for the all information you provide to the public. I would like to open a second account and asked sellercentral about it and got the permission although they don't have any restriction about the second account except the legitimate business reason. I also asked if there will be any problem if I use the same mail and IP address. They also said there wouldn't be any problem. Should I trust these answer since we have been hearing a lot of similar situation and Amazon deactivates the accounts without any reason. Would there be any problem if I use same computer(s) for my second account although I got the permission for the second account. Thanks

    • Dave Bryant
      April 26, 2021 Reply

      I've been using two accounts as described above for years now without incident.

  • Emre
    April 15, 2021 Reply

    Hi Dave,

    It's a great content! Thanks for sharing this. I got a question, we somehow realized that we have 3 different Merchant ID's and we have only one amazon account. We are using just one merchant id but amazon brand registry teams see another merchant Id when we try to do some brand-related thing we figured that out this but we don't have any idea how this duplication happened. Our Brand registry seems to look related to a Merchant ID that we can not access at the moment, we just know that there are 2 more Merchant ID's out there. We have a lot of case about this, but couldn't solve the issue since December. What do you recommend we do?


    • Dave Bryant
      May 5, 2021 Reply

      Wow - confusing. No idea!

  • Faizan
    April 19, 2021 Reply

    Hi there Dave, amazing read, I probably wont get my suspended account back so i was wanting to open a new accounr, can i use the same name for identity information as they will ask for some form of Id, if not how can i counter this? Also in terms of address I can use the houses next door which is a different address but unfortunately does have the same post code, will this be ok?
    Thank you

    • Dave Bryant
      May 5, 2021 Reply

      That's really tough. Amazon is pretty good at eventually allowing suspended sellers back so you need to work on that if you want any hope of using your current identity to sell again. If you truly are you permanently suspended that's going to be tricky.

  • OG
    April 22, 2021 Reply

    Hi Dave,
    Thank you for great input. Question:
    Scenario Husband and Wife have different last names. Live is one home address. Wife just opened one account, formed LLC with home address and personal credit card to pay for monthly membership fee.

    Husband opening second account, formed LLC, used forwarding address (not home address). Bought/Using different new computer, using different internet. For his bank info he inputted his personal bank account info and not LLC, got to the page where his DL and A copy of Bank statement is needed.

    Since the bank account info cannot be changed and since the husband has not pressed SUBMIT with the documents above, Can husband register another account and input proper business account in the new store?

    • Dave Bryant
      May 5, 2021 Reply

      Should be OK but I've seen people get flagged for similar things. It only normally creates problems if/when one of the related accounts gets suspended.

  • Raja
    June 2, 2021 Reply

    Hi Dave,

    Great content here very informative. I had posted a question here few days ago but didn't get an answer maybe my email wasn't correct. Anyway here it is again. I have one amazon account on amazon currently running successfully with my own LLC . Scenario; Now I have a friend who is interested in doing business with me but he hesitates to form an LLC in partnership with me for some tax reasons and wants me to open an LLC on my name only to create another amazon seller account. Obviously I cannot jeopardize my first account, so I would like to ask If I form LLC on my name run business as usual ( by the way its gonna be different products etc. ). Does amazon check LLC public record and would amazon find out or would they suspend us? We are going to have a agreement done by CPA and the whole thing its just he cannot have his name on LLC .
    please guide I highly appreciate it. thanks again

    • Dave Bryant
      July 6, 2021 Reply

      They would most likely find out the accounts are related. Shouldn't cause any problems unless one of the accounts gets suspended.

  • ismail
    June 13, 2021 Reply

    Hi Dave

    Dear Seller,

    Your Amazon account could not be opened as we have noticed that you have multiple Amazon selling accounts. If you wish to proceed with your verification, you will need to close all other accounts currently registered from your end and answer below questions:

    1: Business justification for multiple accounts.
    2: Provide a list of accounts you currently have registered and email address.

    If we do not receive your response within 14 days, you may not sell on,, and

    We look forward to hearing from you soon,

    how can I resolve this problem .Not opened com account .I answer this case but amazon bot answer to case.

    • Dave Bryant
      June 13, 2021 Reply

      You may have authorized a third party app or someone to access your account. Review what other apps/people you've given access to and try to explain this in your case.

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