Blog Chinese Importing Selling Your Products

Tip: Never Use Your Supplier’s SKU

Here’s an ultra simple tip to keep your competitors from spying on your products: never use your Supplier’s SKU when advertising your products. For example, if your Supplier sells a bathroom sink with a SKU of BTHRSNK02a never advertise it with that SKU. Create you own SKU, i.e. SNK0001, and use that instead.

The first thing I do when importing a new product is to google the SKU given by the supplier. Within minutes I can find a wealth of information including pictures, product descriptions, and of course, pricing. I can also see what other products this competitor imports from our supplier. By using a different SKU, you make it considerably harder for your competitors to do research on your products.

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7 Comments

  • Reply
    turtle
    May 10, 2014 at 12:35 am

    love the story’s and guides was wondering if you could do a usps vs mail carrier and what are the guide lines to 2,500 limit and products that apply and don’t

    • Reply
      Dave Bryant
      May 10, 2014 at 6:59 am

      Hi,

      Could you clarify your question? What are you using USPS/mail carrier for exactly? Samples strictly or something else?

      • Reply
        turtle
        June 13, 2014 at 4:00 am

        Sorry what i meant was that could you do something on advantages/disadvantage of using a country’s mail system to import/export. USPS vs. courier service DHL, UPS, FedEx
        thanks

        • Reply
          Dave Bryant
          June 19, 2014 at 5:24 pm

          Hi,

          Great suggestion. I’ll try to get around to it at some point but it may take a while. A country’s mail system is normally slow, has tight size requirements, and is cheap. As for DHL/UPS/FedEx the best thing you can do is compare rates for the three. They often vary considerably in international shipment. Their posted rates will often be unaffordable, however, they often offer considerable discounts putting things within more reach.

  • Reply
    Liam
    May 12, 2014 at 9:44 am

    Great tip. Never use model numbers/names from the manufacturer either.

    I found the supplier for one of my most recent products because, when i was in the research stage, not only did a competitor who was also selling it list the manufacturer SKU on their adverts, but they even had the manufacturers name right there in the Ebay listing title!

  • Reply
    Sandy
    September 22, 2016 at 1:09 pm

    How do you deal with the stiff competition from your suppliers when you list in EBay? For ex I may buy necklaces from China for .50 each, list them for 8.00 and my supplier will be right there listing for .75?

    • Reply
      David Bryant
      September 27, 2016 at 11:08 pm

      You can’t do much in that case except paint yourself a competitive advantage in some other way. If you’re selling oranges vs oranges and the farmer is selling right beside you, it’s tough to compete.

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