Competition in the ecommerce space is intense, especially when you sell in a big marketplace like Amazon. While the competition keeps increasing on Amazon, the demand for online shopping also increases. Who are the top 100 third-party sellers taking the lion's share of the pie?
We’ll break down a complete list of the top 100 third-party sellers on Amazon. We'll also look at their nationalities (including the percentage of Chinese and American sellers) as well as the percentage of products sold on Amazon by Amazon themselves vs Third Party Sellers.
Top 100 Amazon Third-Party Sellers By 30-Day Feedback/Lifetime Feedback
Data period: August 2022
Below is a list of the top 100 third-party sellers for the Amazon.com marketplace according to the number of positive reviews received during the last 30 days for the previous month.
| Rank | Merchant | Country | 30 Day Feedback | Lifetime Feedback | # of Top Ranked Products |
|---|---|---|---|---|---|
| 1 | Utopia Deals | US | 67,612 | 10,709,474 | 41 |
| 2 | Pattern -iServe- | US | 36,968 | 2,411,647 | 10 |
| 3 | Pharmapacks_ | US | 33,582 | 10,881,723 | 10 |
| 4 | Spreetail | US | 26,374 | 4,027,203 | 14 |
| 5 | Carlyle | US | 24,953 | 834,851 | 9 |
| 6 | AnkerDirect | US | 23,277 | 9,341,143 | 20 |
| 7 | Mr. Pen | US | 22,181 | 638,306 | 21 |
| 8 | EPFamily Direct | US | 20,824 | 2,309,041 | 13 |
| 9 | AilunUS | CN | 17,524 | 2,036,808 | 14 |
| 10 | Spigen Inc | US | 15,299 | 6,692,795 | 15 |
| 11 | GORILLA COMMERCE | US | 12,031 | 879,575 | 8 |
| 12 | Songmics Direct | US | 11,370 | 1,794,076 | 13 |
| 13 | Yaheetech | US | 10,241 | 679,199 | 15 |
| 14 | River Colony Trading | US | 10,026 | 8,924,315 | 10 |
| 15 | BestChoiceproducts | US | 9,468 | 2,069,349 | 14 |
| 16 | HiwareDirect | CN | 9,282 | 944,418 | 16 |
| 17 | JoyinDirect | US | 8,935 | 922,240 | 10 |
| 18 | HLmedical | US | 8,672 | 320,328 | 8 |
| 19 | Bedsure | US | 7,135 | 684,260 | 12 |
| 20 | Mosiso | HK | 6,966 | 767,272 | 12 |
| 21 | eSupplements | US | 6,862 | 469,824 | 5 |
| 22 | SKUniverse | US | 6,410 | 508,704 | 15 |
| 23 | Bronson Laboratories | US | 6,068 | 346,325 | 7 |
| 24 | Woot | US | 6,024 | 742,275 | 7 |
| 25 | Cavalier Store | US | 5,965 | 1,076,746 | 20 |
| 26 | COMFY PACKAGE | US | 5,882 | 212,018 | 6 |
| 27 | LY Berditchev Co. | US | 5,337 | 236,182 | 6 |
| 28 | Hearthshire | US | 5,218 | 1,508,034 | 5 |
| 29 | Galactic Shop | US | 4,642 | 427,174 | 2 |
| 30 | YETI Authorized | US | 4,603 | 425,796 | 10 |
| 31 | Aozita | CN | 4,255 | 255,823 | 11 |
| 32 | beetles Gel Polish | US | 3,979 | 175,711 | 10 |
| 33 | LiCB | CN | 3,811 | 185,601 | 3 |
| 34 | Zulay Deals | US | 3,803 | 187,876 | 5 |
| 35 | Tech Vendor | US | 3,764 | 574,336 | 8 |
| 36 | Fintie | US | 3,755 | 1,384,471 | 2 |
| 37 | Best Buy | US | 3,574 | 222,675 | 10 |
| 38 | GreatStar Tools | US | 3,406 | 217,624 | 5 |
| 39 | CGK Unlimited | US | 3,300 | 157,673 | 3 |
| 40 | PAVOI Jewelry | US | 3,192 | 184,165 | 9 |
| 41 | UGREEN GROUP LIMITED | CN | 3,190 | 561,346 | 4 |
| 42 | Cliganicâ„¢ | US | 3,061 | 163,169 | 7 |
| 43 | 6:00 PM | US | 2,828 | 819,838 | 2 |
| 44 | JE Products US | US | 2,809 | 977,284 | 4 |
| 45 | Thalestris Co. | US | 2,799 | 99,093 | 5 |
| 46 | recommerce | US | 2,754 | 216,925 | 2 |
| 47 | SportingDoc | US | 2,716 | 803,865 | 3 |
| 48 | Pattern Products | US | 2,685 | 16,479 | 6 |
| 49 | Twinkle Star LLC | US | 2,678 | 220,654 | 5 |
| 50 | Vital Proteins | US | 2,654 | 120,144 | 5 |
| 51 | MetroDecor | US | 2,621 | 443,377 | 2 |
| 52 | Home & Party | US | 2,617 | 113,368 | 9 |
| 53 | OxKom | US | 2,477 | 1,019,009 | 2 |
| 54 | OurPantryShop | US | 2,404 | 72,962 | 5 |
| 55 | MaxGear.LLC | CN | 2,391 | 135,395 | 6 |
| 56 | Zesty Paws® | US | 2,377 | 250,533 | 8 |
| 57 | Handy Laundry Products Corp. | US | 2,330 | 413,682 | 7 |
| 58 | Weiman Brands | US | 2,308 | 135,174 | 4 |
| 59 | Sooez Official | CN | 2,262 | 59,604 | 6 |
| 60 | Accelerator Store | US | 2,249 | 29,655 | 6 |
| 61 | Easy-Going home textiles | CN | 2,211 | 100,544 | 6 |
| 62 | PCAccessory_JETech_Authorized | CN | 2,181 | 281,787 | 4 |
| 63 | In The Swim Pool Supplies | US | 2,167 | 199,403 | 2 |
| 64 | BestSource OfficeSupplies | US | 2,166 | 632,522 | 3 |
| 65 | BEYOND YOUR HOME | US | 2,159 | 610,447 | 4 |
| 66 | Stack Man | US | 2,150 | 17,360 | 6 |
| 67 | Juvo+ | US | 2,139 | 605,165 | 2 |
| 68 | Royal Meds | US | 2,117 | 198,237 | 2 |
| 69 | ANLEY | CN | 2,092 | 323,530 | 6 |
| 70 | Lume Deodorant LLC | US | 2,071 | 25,509 | 3 |
| 71 | YH-Goods | US | 2,064 | 332,287 | 3 |
| 72 | Sports Research | US | 2,053 | 325,269 | 2 |
| 73 | Veken | CN | 1,981 | 91,112 | 8 |
| 74 | FGOrganics | US | 1,977 | 141,953 | 5 |
| 75 | AstroAI Corporation | US | 1,951 | 127,861 | 6 |
| 76 | Healthy Pantry | US | 1,893 | 74,737 | 2 |
| 77 | iHealthLabs | US | 1,892 | 83,146 | 4 |
| 78 | TICONN US | US | 1,859 | 46,587 | 4 |
| 79 | Firefly Buys | US | 1,853 | 533,783 | 3 |
| 80 | Homegoods Shop | US | 1,826 | 249,620 | 6 |
| 81 | Petco | US | 1,822 | 238,646 | 3 |
| 82 | StockYourHome | US | 1,745 | 68,864 | 3 |
| 83 | H.VERSAILTEX | CN | 1,723 | 114,003 | 4 |
| 84 | BNIUT | CN | 1,710 | 17,207 | 6 |
| 85 | NICETOWN | CN | 1,710 | 218,934 | 6 |
| 86 | Upper Echelon Products | US | 1,673 | 195,845 | 6 |
| 87 | TORRAS® | CN | 1,666 | 205,904 | 7 |
| 88 | SA sales | US | 1,643 | 51,674 | 5 |
| 89 | Maple Dealz | US | 1,625 | 171,015 | 6 |
| 90 | MYBATTERYSUPPLIER | US | 1,619 | 436,265 | 1 |
| 91 | DBROTH | US | 1,607 | 1,665,775 | 4 |
| 92 | essence cosmetics | US | 1,604 | 60,365 | 6 |
| 93 | SilverOnyx | US | 1,582 | 109,929 | 2 |
| 94 | Market global | US | 1,579 | 49,357 | 3 |
| 95 | VIVOSUN | US | 1,564 | 172,597 | 4 |
| 96 | Netany | CN | 1,557 | 28,281 | 11 |
| 97 | Home Wise | US | 1,554 | 444,305 | 4 |
| 98 | Bedsure Comfy Pet | HK | 1,458 | 41,678 | 4 |
| 99 | Teenitor | CN | 1,445 | 220,896 | 8 |
| 100 | Govee US | HK | 1,436 | 177,859 | 6 |
| * # of Top Sellers is the number of products each seller had with the number 1 search position for a top 30,000 keyword in the previous month’s data. | |||||
Third-Party Sellers By Country of Registration (Overall)
Here are the top third-party sellers on the Amazon.com marketplace by country.
The Vast Majority of Products Were Sold By Third-Party Sellers
Of 10,000+ top-selling ASINs we looked at, 63.6% were sold by Third Party Sellers.
Methodology and How We Collected the Data
Data is collected on a monthly basis, typically in the second week of the month. Data is based on a combination of exclusive EcomCrew historical selling data as well as Brand Analytics and other open-source information from Amazon. The feedback shown is reviews received by shoppers who purchased their products.
Only merchants with 100 thirty-day feedback or greater and all those that have greater than 100-lifetime feedback or greater are considered. Merchant country of registration information is based on data found within the merchant's Amazon profile.
Items sold by Amazon (“Sold By Amazon”) are not considered in the dataset. To receive more information on our methodology and or using this data for commercial purposes, please contact support@ecomcrew.com.
Terrific list. Beginning with the next update, can you include the top category for each company?
Thanks, Dave! We might include the top category for each company in a new column in the future :)