Amazon Consultant Riverbend Sold
After more than seven years of steady growth, Riverbend Amazon Consultants—the Amazon seller support firm best known for its work with account suspensions, ASIN takedowns, and FBA reimbursements—has officially been sold. Co-founder and outgoing CEO, whose LinkedIn post reflected on the company’s early scrappy days, confirmed that Christian Rodgers is now leading the company as its new owner and CEO.
Related Reading: How to Win an Amazon Account Suspension Appeal
From Startup to Category Leader
Riverbend carved out a niche by doing what Amazon often doesn’t: providing sellers with human support and advocacy when account health issues arise. Launched by a small team, the company scaled quickly, filling a real need for personalized, knowledgeable help navigating Amazon’s often opaque enforcement systems. Over the years, Riverbend expanded to become one of the largest firms focused solely on account health issues for Amazon sellers.
Co-founder Joe Zalta announced on LinkedIn that Riverbend had been sold.
Over the years, Riverbend has become one of the largest players in the increasingly competitive Amazon account health specialist space for consultants.
Who is Christian Rodgers?
Little is known about the new owner Christian Rodgers. However, his LinkedIn page reveals that Rodgers steps in with a strong background in digital marketing and business operations. He previously held executive roles at agencies and eCommerce-focused firms, where he built a reputation for breaking through operational bottlenecks and scaling businesses. But this is his first time leading a firm whose primary mission is seller support, not performance marketing.
He’s already stated that Riverbend will stay focused on solving “high-stake problems” for Amazon and Walmart sellers—a continuation of its core services.
What It Means for Sellers
For Riverbend’s current clients, the near-term impact should be minimal. Most of the team appears to be staying, and there’s been no announcement of a strategy shift. Still, leadership changes often bring changes in culture and priorities. That can be a good thing—or not—depending on how well it’s executed.
This is especially relevant at a time when Amazon’s enforcement actions seem both more frequent and less predictable. Sellers are relying more than ever on third-party experts like Riverbend, Account Health, or even in-house SOPs to stay ahead. For now, Riverbend is still in the game. Whether it stays a category leader will depend on how well Rodgers balances legacy and innovation.
Final Thoughts
This isn’t just another acquisition. It’s a test case in whether a seller-first support business can scale sustainably under new leadership. If you’re navigating similar waters in your business—or choosing partners to help manage Amazon compliance—it’s worth watching what Riverbend becomes next.
