Amazon FBA Acquirers/Aggregators in 2024

Full List of +50 Amazon Aggregators: Which Ones Are Still Around?

One of the fads that took off during the COVID-induced ecommerce boom of 2020-2022 were Amazon FBA acquirers/aggregators. These companies sought to consolidate many ecommerce brands under one company, achieve huge economies of scale, and then (hopefully) go public at some crazy valuation.

Now despite a lot of predictable hiccups in executing this business model, Amazon FBA acquirers and aggregators continue to exist. In this article we'll review what exactly FBA acquirers are, who they are and who is and isn't still around.

Related Listening: Episode 364: The Controversy Behind the FBA Acquirers Strategy

Related Reading: The Rise and Fall of FBA Aggregators

Complete List of Amazon FBA Acquirers

There are countless Amazon FBA acquirers out there but we’ve compiled a list of some of the most popular Amazon FBA Rollups in the table below:

NameDate FoundedLocatedFunding# Of BrandsExample Brands
Accel Club2021Netherlands$170MUnknownUnknown
Acquco2020US$160MUnkownUltra Clarity Cables
Alpha Rock Capital2017USUnrevealed8Unknown
Altacrest Capital2017USUnrevealed4Big Blanket Co Barton Watch Brands
Corganics
Big Dot of Happiness
Aterian2014USUnrevealed14Healing Solution
Aussie Health Co
Squatty Potty

RIF6
Berlin Brands Group2005Germany$1B56Klarstein
Capital Sport
s
Au
na
Blumfeldt
Boosted Commerce2019US$380M17Simplied Skin
Spark Ink
Bloom Kran
s
Purethentic Naturals
Branded2020France$150M25Puracy
Un Air d'Antan
Cincy Brands2021USUnrevealed2Sapadilla
Vitabox
Cling Capital2017USUnrevealed3+The Wine Savant
Alrossa
Khen
Dragonfly Commerce2019US$500UnknownUnknown
Dwarfs.io2021Netherland$67.5MUnknownCofaro
eBrands2020Finland$50.8M29Indo
Luonkos
Bodyotics
Charlemagne
Excite Foundry2014UKUnrevealedUnknownUnknown
Flora2021US$9M50+Unknown
Forum Brands2020US$221M10Lola
Trilastin
LussoGear
LeashBoss
Foundry Brands2021US$100M8Blu Atlas
Stryx
Brute Magnetics
LevelMate
Flummox2021Switzerland$13MUnknownUnknown
GOJA2009US$42.5M12Chambong
Seeko
Tiretek
Cubefit
GlobalBees2021India$296M46The Butternut Company
Mush
Absorbi
a
The Better Home
G.O.A.T. Brand Labs2021India$86M20+The Label Life
Smarter Shelter

The Label Life
Petcrux
Gravitiq2021UK$57MUnknownUnknown
Greenhaus2020USUnrevealedUnknown
Aether Auto


Rocket Pure


Effective Nutra
Growve2018US$400M30+EVL
Sunwarrior
Ready Pet Go!
Havasu Nutrition
Heroes2020UK$265MUnknownUnknown
HeyDay2020US$800MUnknownUnknown
Inflection BrandsUnknownUnkownUnrevealedUnknownUnknown
Intrinsic2021US$115M Unknown Unknown
LIGHTHEART2019Canada$6.8M8Bluewater
Novobind
Damon
ChatterHight
Mantaro Brands2021GermanyUnrevealed4Kleiner Fuchs
Trreebox
Nation of Strong Helperfect
Mantaro Capital2020CanadaUnrevealedUnknownUnknown
Marketplace PowerBrands2020GermanyUnrevealedUnknownUnknown
Mensa Brands2021India$218M26Bonkids
Priyaasi
Karagiri Pebble
Merama2020Mexico$385M20Unknown
Merx Brands2020GermanyUnrevealedUnknownUnknown
Moonshot Brands2021US$340M9WOD Nation
La Scoota
Magneto Boards
Olsam Group2020UK$165M8Powr
Elvire
Kitzini
Peak Coffee
One Retail Group2013UKUnrevealed8ProBreeze
The Body Source
Active Era
Cosi Home
Opontia2021United Arab Emirates$64MUnknownNOVIMED
Perch2019US$908.8M100Prextex
Satina

Cali White
Magic Sleepsuit
Profound Commerce2019US$53MUnknownColorit
FE active
Go Hiks
Yarna
Rainforest2021Singapore$100MUnknownUnknown
Razor Group2020Germany$984.7M200+Happypo
Effekt Manufaktur
Happypo
The Gym Keg
SavitarUnknownSpainUnrevealedUnknownUnknown
Scythia2020UKUnrevealedUnknownUnknown
SellerX2020Germany$765.6MUnknownTCA
eSpring
Bliss n’ Baby
TCM Digital2016Israel$28M20Bamboogaloo
Contagious Toy
s
VinoBra
vo
Lensball
Telos Brands2021US$2.1MUnknownUnknown
The Ambr Group2023US$175.7M+30Unknown
The Fortia Groups2021IrelandUnrevealedUnknownTHEHEALTHYDOGCO
BeLive
UpwardBaby

The Mothership2020UK$16MUnknownCASE4LIFE
JOINTSURE
Thrasio2018US$3.4B100Sdara Skincare
Vybe Perscussion
TrailBuddy
Cloud massage
UmbrellaFund2019USUnrevealed22Parte Favors
Your Dream Party Shop
Little More
Manofmen
Una Brands2020Singapore$100M7ErgoTune
Bellafort
e
EverDesk

Heavenluxe
Unybrands2020US$450MUnknownUnknown
Win Brands Group2017USA$50M6Gravity Blanket
Qalo
Love Your Melon
Homesick Candles
Wonder Brands2020Mexico$20M9Manna
Eir NYC
Deboer
Bamboozle
Yaba2020Spain$85MUnknownUnknown

Full List of Amazon FBA Acquirers That Are Bankrupt or No Longer Acquiring (Updated 2024) 

Since 2023, numerous Amazon FBA acquirers firms have either shifted focus from this business model or have been acquired or ceased operations altogether. This was highlighted by Thrasio's, once one of the leading FBA rollups, bankruptcy in late 2023.  Based on our data, here's the list of Amazon FBA acquirers that are either no longer in business or no longer acquiring businesses:

NameDate FoundedLocatedSituation
10club2020IndiaNo longer acquiring
Benitago Group2016USDeclared in bankruptcy and acquired by Cove Brands in 2024
Boopos2021SpainTransitioned to a new business model
Cap Hill Brands2020USMerged with Juvo+
D1 Brands2020USD1 Brands merged with Suma to create a new brand called The Ambr Group
Diverge Group2020UKTransitioned to a new business model
Elevate Brands2017USNo longer acquiring; most brands sold off.
Factory142018LuxembourgAcquired by Razor Group
Flywheel CommerceUnknownUSAcquired by Olsam Group
Inflection Brands2019USTransitioned to a new business model
Orange Brands2020GermanyAcquired by Berlin Brands Group
Sorfeo2020USNo longer acquiring (banckruptcy)
Suma Brands2020USSuma merged with D1 Brands to create a new brand called The Ambr Group
SellerX2020GermanyNonaccrual status (has stopped making loan payments)
Stryze2020GermanyAcquired by Razor Group
Tapuya Brands2021USAcquired by Pilot Wave Holdings
Thirstii2019GermanyAcquired by Thrasio
Valoreo2020MexicoAcquired by Razor Group
Zeelos2021GermanyNo longer acquiring

What’s an Amazon FBA Acquirer / Aggregator / Rollup?

An Amazon aggregator, rollup, or acquirer are all the same thing.

Amazon FBA Acquirers or are a group of investors that are interested in buying multiple Amazon FBA businesses and trying to both exploit economies of scale by bringing them all together and also capitalizing on low-selling multiples while also (hopefully) being able to list on public markets at high multiples. To give an example, most Amazon businesses typically sell at a 2-3.5x multiple (a multiple of their earnings) while companies listed on public stock markets can typically see valuations of 10x-50x (to give an example, Meta has a P/E ratio of about 30x). In other words, rollups we're looking to execute on valuation-arbitrage. 

Amazon FBA acquirers

Entrepreneurs have always talked of selling their e-commerce company at some point in their business journey. If you don’t know how to start we recommend you to read our guide on How to Sell Your Ecommerce Company For Top Dollar.

Selling a business can be an even bigger achievement than starting one. While some luck out with finding honest-to-goodness buyers of their business, others get caught up in less favorable situations. Listen our podcast episode about some Dirty Tricks Amazon Aggregators Might Try When Buying Your Business.

What is an Amazon FBA Acquirer / Aggregator Looking for?

Despite the changing market for Amazon FBA acquirers, many are still acquiring. So what exactly are they looking to buy? Each Amazon FBA Business Acquirers has its own criteria, but there are some general requirements that everyone will have to follow, such as:

  • Private Labeled Products: You sell your own branded products – most rollups aren’t looking for retail arbitragers or drop shippers.
  • Profits & Margins: Ultimately, aggregators are looking for profits. If your brand isn't profitable there'll be very limited interest from any buyer. Rollups also prefer strong margins – some will require a minimum of 15% net margins and some will be agreed with 10% net margins.
  • Brand Registry: You have registered under Brand Registry your trademarks, i.e. you have a defensible brand.
  • Sales: depending on the acquirer, some will ask you a minimum of 80% of sales through Amazon and some others will ask you a minimum of 30%. It’s one case where diversification isn’t always a selling point.
  • Amazon Fulfilment (FBA): Many sellers are still merchant fulfilled but the majority of rollups are looking to avoid brands that rely on in-house logistics. Being part of the Fulfilled by Amazon program will be one of the strong points of valuation since most of the acquirers don’t want to deal with logistics services and because of the simple reason that your product/s will have Prime status.
  • No Black Hat Tactics: If you have made a deal with the devil that may result in the deactivation of your account, no acquirers will want to have to do with it.
  • Not a fad: acquirers want a forward-looking business, nothing short-lived. Acquirers are looking for businesses and products that have a great scope that sells today and tomorrow.

You can also listen to our podcast episode: How Aggregators Acquire Ecommerce Brands with Jake Wolpert of Acquco.

Have you sold your ecommerce business to any Amazon FBA acquirer? How was your experience? Tell us about it in the comments section below.

Helena Fernandez Morano

I'm proud to be part of an amazing group of talented political scientists who never shy away from blazing new trails, especially in uncertain times. Outside of my work in this field, I delve into the fascinating world of eCommerce. I'm always eager to join projects with scope, where I can team up with people who inspire me.

Related Articles

4 Comments

  1. Interesting to see how dynamic this industry is. I work with Mantaro Brands, a global aggregator looking to acquire great brands in 2023, can we get included in this list? Thanks

  2. Hi Guys,

    We were hoping to get some direction to an ongoing issue.

    1. We are a New Zealand company (Limited Company)

    2. We will soon be required to get Liability insurance as per Amazon’s policy/requirements

    3. As we are a New Zealand-based company – do you have direction, as to various insurance businesses who would insure us ?

    4. What we have found recently – is that USA – based insurance companies, will only insure us, if we have a US-based LLC + EIN + US-mailing address

    5. As Canadian companies yourselves – maybe you have found insurance businesses that have both met your needs, & maybe ours too !

    Best Regards,
    Charlie. B

    1. Get insurance from a local NZ broker. You’re going to pay through your teeth but you can get it. We did.

Leave a Reply

%d bloggers like this: