EcomCrew Podcast

E501: Navigating the World of FBA Aggregators

Today, my guest is Kelcey Lehrich, a prolific entrepreneur running a thriving portfolio of ecommerce enterprises. We dissect the opportunities and hurdles in operating multiple ecommerce ventures, extending hands-on counsel and strategic guidance to listeners. 

We delve into the key attributes of a successful business, the significance of revenue quality, and the untapped potential within distressed assets. 

This episode reveals essential facets about business expansion, creating competitive edges, and strategizing future objectives, providing a comprehensive overview of the e-commerce landscape. We also talk about the start of Holdco Conference, an annual gathering aimed specifically at multi-business operators.


  • 00:00 – Introduction
  • 00:38 – Personal Experiences as an FBA Aggregator
  • 01:47 – Deep Dive into Kelcey's Strategy
  • 03:11 – Journey and Growth of Kelcey's Holding Company
  • 04:42 – Striking a Balance between Aspirations and Capitalization
  • 07:05 – Guidelines for Business Expansion
  • 08:01 – Identifying High Quality eCommerce Businesses
  • 10:34 – Tactical Approaches for Business Growth and Exit Strategy
  • 12:59 – Valuable Lessons Learnt from Running eCommerce Businesses
  • 26:45 – Holdco Conference: A Premier Event for Multi-Business Owners

Kelcey shares a few nuggets of wisdom about managing multiple e-commerce businesses. His experiences provide a unique perspective for those keen on owning multiple business, underscoring the balance between aspirations and resources, the maturation of a holding company, and the prerequisites for business scaling. 

Although owning multiple businesses presents its unique challenges, the payoff and rewards at the end of the road can be life-changing.

Kelcey stresses how important it is to learn from acquiring businesses that have survived the early startup phase. Learning specifically about optimizing business structures, managing costs, and leveraging existing vendor relationships for building a lucrative eCommerce venture can be the most useful lessons to learn.

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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