Jumia’s fiscal year 25 revenue was US$190 million, a year-on-year increase of 13%

Jumia's 2025 Financial Performance

Recently, Jumia, the African e-commerce platform, released its annual and fourth-quarter financial report for the year ending December 31, 2025. The company experienced growth in both Gross Merchandise Volume (GMV) and revenue, with expectations for continued strong growth in 2026.

Q4 2025 Financial Highlights

• Revenue reached $61.4 million, a 34% increase from $45.7 million in Q4 2024, with a 24% increase at constant currency.
• GMV was $279.5 million, up 36% from $206.1 million in Q4 2024, with a 23% increase at constant currency. Excluding South Africa and Tunisia, physical goods GMV grew by 38% year-over-year.
• Operating loss was $10.6 million, a 39% decrease from $17.3 million in Q4 2024, with a 22% decrease at constant currency.
• Adjusted EBITDA loss was $7.3 million, a 47% reduction from $13.7 million in Q4 2024, with a 25% decrease at constant currency.
• Pre-tax loss was $9.7 million, a 45% decrease from $17.6 million in Q4 2024, with a 17% decrease at constant currency.
• Physical goods orders increased by 32% year-over-year.
• Active users grew by 26% year-over-year.
• The Nigerian market showed outstanding performance, with orders up by 33% and GMV by 50% year-over-year.
• International seller product sales increased by 82% year-over-year.
• Orders from secondary and lower-tier cities accounted for 61% of total orders, up from 56% in the previous year.
• Average order value increased, with repeat purchase rates improving by 422 basis points year-over-year.

2025 Full-Year Financial Highlights

• Revenue was $188.9 million, a 13% increase from $167.5 million in 2024, with an 11% increase at constant currency.
• GMV reached $818.6 million, a 14% increase from $720.6 million in 2024, with an 11% increase at constant currency, indicating accelerated growth throughout the year.
• Operating loss was $63.2 million, a 4% decrease from $66 million in 2024, with a 1% increase at constant currency, primarily due to strong user growth offsetting a decline in corporate sales.
• Adjusted EBITDA loss was $50.5 million, a 2% decrease from $51.3 million in 2024, with a 5% increase at constant currency, consistent with operational performance.
• Pre-tax loss was $60.1 million, a 38% decrease from $97.6 million in 2024, with an 18% decrease at constant currency, mainly due to reduced financial costs and improved operational performance.
• The total number of employees was 2,010, a 7% decrease from the previous year, as the company continued organizational optimization.

Outlook for 2026

Jumia anticipates a GMV growth of 27% to 32% for the full year of 2026, with an adjusted EBITDA loss ranging between $25 million and $30 million. For the first quarter of 2026, GMV is expected to grow by 27% to 32% year-over-year.

The company has established a new office in Yiwu, China, to strengthen its supply chain and reduce reliance on digital products from the JumiaPay App, focusing instead on physical goods to enhance revenue contribution and order growth quality.

Jumia aims to achieve adjusted EBITDA breakeven and positive cash flow by the fourth quarter of 2026, with the goal of reaching full-year profitability and positive cash flow in 2027.

In 2025, Jumia continued to optimize marketing efficiency, focusing on paid online advertising, customer relationship management, search engine optimization, and offline channels, while leveraging the JForce agent network. In 2026, Jumia plans to further expand core market usage, deepen customer engagement, optimize cost structures, and enhance operational efficiency.

Author: Summer/AMZ123

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