Selling on Walmart – Top 10 Tips for Success [2025]

Walmart just released its 2025 Seller Playbook. Here are the top 10 things you can do as a Walmart seller to increase your chances of success on the platform.

1. Leverage Walmart Fulfillment Services (WFS)

Use Walmart’s own fulfillment network to offer 2-day shipping and improve conversion. WFS is often 15% cheaper than competitors, and sellers see up to 50% GMV growth for items tagged “Fulfilled by Walmart.”

2. Join the Pro Seller Program

Earn the Pro Seller badge, which boosts trust and conversion. The program also unlocks exclusive benefits like fee discounts and enhanced visibility as your sales increase.

3. Take Advantage of Walmart Connect Ads

Use Walmart’s advertising platform to boost product visibility. Sellers who used Walmart Connect generated 7x more sales than those who didn’t. Combine this with Google Shopping Ads (SEM) for off-platform traffic.

4. Use Review Tools to Build Trust

Activate:

• Review Syndication Program: Import reviews from your own website.

• Review Accelerator: Get verified reviews for $10 each to increase credibility with potential buyers.

5. Automate Pricing with Walmart Repricer

Stay competitive without lifting a finger. Walmart’s free automated Repricer tool updates your prices based on real-time market changes and helps maximize Buy Box wins.

6. Expand with LocalFinds & Omnichannel Capabilities

If you have brick-and-mortar stores, list products for same-day delivery or store pickup using Walmart’s infrastructure. Great for boosting visibility and customer convenience.

7. Plan Around Key Seasonal Events

Optimize your listings and ad campaigns before big dates like Black Friday, Back to School, and Father’s Day. Time WFS inventory shipments and ad campaigns 1-2 months in advance for maximum impact.

8. Optimize Listings Using GenAI and Feedback Insights

Walmart offers AI-generated content suggestions based on customer reviews to improve your titles, images, and descriptions—all rooted in actual buyer feedback.

9. Go Global

Use one account to sell in Canada, Mexico, Chile, and the U.S. through Walmart’s Cross Border services. Ship cost-effectively from Asia with full-container or partial-container load options.

10. Follow the Seller Success Formula

Walmart offers a step-by-step roadmap from signup to first sale, complete with tools and best practices. Use it to avoid rookie mistakes and accelerate your success.