Which Email Client? Klaviyo vs MailChimp vs Drip vs the Others

When to Send Emails & How Frequently

Unsubscribe rates: 0.2-0.5%

Open Rates: Weekdays typically have the highest open rates by far, around 16-18%. Weekends have much worse open rates, normally below 10%. The biggest win you can do is to send emails during the week and not on weekends.

How to Balance Marketing vs Informational Messaging

How to Get People on Your List

  • Website Modal with Free Offer or Discount
  • Facebook lead magnet
  • Contest/Warranty Registration for Amazon customers

Good Ecommerce Email Design Principles

The Basic Flow (New Subscribers)

Email Confirmation and About Us

Flow (60 Days Every Week)

  • Informative article
  • Informative article
  • Sales Message
  • Informative messaging