TrueOps Amazon Reimbursement Review and Comparison
If you're an Amazon seller, you've probably seen the ads and mentions for TrueOps, a relatively new player in the highly competitive Amazon reimbursement space.
How does TrueOps compare to existing Amazon reimbursement services like GetIDA though? In this article, we'll break it down.
How Do Amazon Reimbursement Services Work?
You probably have a good idea of how Amazon reimbursement services work, but let me give you a quick breakdown:
- Amazon owes you money for various things like lost inventory, overcharged fees, etc.
- Companies such as TrueOps are full-service agencies that handle everything to recover this money from Amazon.
- The reimbursement service charges you a percentage of any recovered fees.
In this space, almost all reimbursement services take a percentage of recovered fees, not a fixed fee.
Amazon's New Reimbursement Policy
Early in 2025, Amazon dramatically changed its reimbursement policy, reimbursing for ‘manufacturing cost' as opposed to the historical selling price of an item. Amazon has applied an estimated manufacturing cost unless otherwise entered.
TrueOps Commission Rate
For better or worse, the percentage the reimbursement service takes is going to be the most important metric most people consider when comparing TrueOps vs. the competition.
Almost all full-service Amazon reimbursement services like TrueOps and GetIDA take a percentage of the fees recovered for you.
At the time of this writing, TrueOps takes 10% of recovered fees vs. GetIDA's 25% starter rate. GetIDA's rate has been known to be negotiable for larger sellers, but it's still likely to be higher than TrueOps' 10%.
However, without a doubt, the 10% commission offered by TrueOps is among the lowest I've seen.
| GetIDA Commission Rate | TrueOps Commission Rate |
|---|---|
| ~25% | 10% |
How Much You Can Get Reimbursed – My Experience
So how much can you get reimbursed?
After connecting one of my accounts, TrueOps displayed $11,256.05 in potential refunds. Now the keyword here is potential.
In reality, many of those potential refunds aren't real. For example, it shows shipments that were never sent in and falsely deems them as lost (this includes small parcel UPS shipments and canceled AGL shipments). All of the reimbursement services have a lot of false positives, and I wish one of them would eventually solve this.
There's also an option to get reimbursed for FBA fees if Amazon has calculated incorrect dimensions for an item. It requires you to upload your dimensions, which is easy enough, but something few sellers are going to do. I'd love to see a reimbursement service review an account's history for sudden FBA (or referral fee) increases, as this is often an indication of a potential error.
However, there are still a ton of eligible shipments with lost items. If you haven't run a reimbursement service on your account before, you'll be shocked how much money you can quickly recover with a service like TrueOps.
Full-Service Options vs. Self-Serve Options
TrueOps is a full-service reimbursement service. Essentially, they monitor your account, file cases, and handle all the back-and-forth with Amazon for you. In theory, this is something you could do on your own. In fact, TrueOps even gives you the option during account setup to let them be a ‘backup' option for you (i.e., you file cases on your own, and TrueOps takes care of the things you missed).
In my experience, sellers who try to self-manage their reimbursements either end up missing significant reimbursements or do so at the expense of other things in their business.
Setup TrueOps – Setup
Setting up TrueOps is extremely quick and simple. Like most Amazon SaaS services, you're going to need to grant secondary user access for TrueOps and give them various permissions.
It's a small thing, but I appreciate that TrueOps identifies why they need certain permissions (I always feel uneasy when an Amazon SaaS service wants the full keys to the city without explaining why they need them).
You can also connect multiple Amazon seller accounts to one TrueOps account, which makes life extremely easy for those running multiple Seller Central accounts.
Once you've set up TrueOps, it's going to take a day or two to find out how much money you're owed. It says it will take a few hours, but I suggest giving it a full day to run. Don't be dissuaded if it doesn’t find any potential reimbursements on the first day.
TrueOps Documentation Submission
Amazon typically requires certain documentation to apply for reimbursement.
Generating things like packing slips can be burdensome and TrueOps offers a nearly fully automated solution for this.
Other services also offer this option but TrueOps is the simplest interface I've encountered for this.
TrueOps Pros & Cons
Overall, here's a summary of the pros and cons of TrueOps.
TrueOps Pros
- Super-low 10% commission
- Setup takes only a couple of minutes
- Simple interface
- Easily connect multiple seller accounts
TrueOps Cons
- FBA fees recalculation not automatically handled
- False positives for canceled or never-sent shipments
Conclusion – Should You Switch to TrueOps?
If you're not using a reimbursement service at all, you should go sign up for TrueOps right this second. You're leaving money on the table.
Should you switch from another reimbursement service to TrueOps though?
“Simply – if you're paying more than 10% on reimbursement services, which you almost certainly are, you should consider switching to TrueOps.”
And if you happen to somehow be paying less than 10%, the backup option within TrueOps to catch things the other services missed is probably a good idea.
