Amazon Shifts Key Leadership in Selling Partner Services
Amazon is making a significant shift in its Worldwide Selling Partner Services (SPS) leadership. Dharmesh Mehta, who has served as Vice President of SPS, will step into a new role as CEO Andy Jassy’s Technical Advisor starting in March 2026. Taking over the SPS reins will be Amit Agarwal, currently SVP of International Emerging Stores, who will now lead both SPS and Customer Trust teams alongside his existing responsibilities.
These updates come at a time when Amazon’s marketplace continues to expand globally, and third-party sellers remain central to its business. Under Mehta’s leadership, independent sellers have grown to account for over 60% of units sold on Amazon—underscoring the importance of the SPS division in the company’s broader strategy.
What Could This Mean for Sellers?
While it’s still early to know exactly how these leadership changes will impact sellers, the shift is worth noting. Agarwal brings nearly three decades of Amazon experience and has been closely involved in building out Amazon’s presence in high-growth international markets such as India, Mexico, and Brazil. His broader perspective may influence how seller tools and policies evolve across regions.
- There may be a stronger emphasis on international seller support
- Cross-functional coordination between SPS and global marketplace teams could increase
- Policy and compliance standards might be more aligned across countries
That said, sellers focused on expanding internationally—especially through programs like FBA Global Selling—should keep an eye on how Amazon’s leadership aligns with growth strategies in emerging markets. For additional context, we’ve covered the pros and cons of expanding internationally with Amazon FBA in a recent article.
Leadership Development Continues
Mehta’s move into the Technical Advisor role reflects Amazon’s ongoing approach to leadership development. The TA position has historically been a stepping stone to major leadership roles within the company. Mehta’s deep experience in building seller programs and trust infrastructure could shape strategic decisions at the highest level.
Current TA Alex Dunlap will move into a new leadership role, details of which Amazon says will be shared soon.
Bottom Line
Amazon’s latest leadership updates suggest an emphasis on continuity, global perspective, and long-term investment in its third-party marketplace. For sellers, the practical impact isn’t immediately clear—but changes at this level often lay the groundwork for future shifts. As always, staying close to Amazon’s announcements and evolving seller programs will help brands adapt proactively.
