Amazon Updates Seller Agreement to Block Account Transfers and Revenue Pledging
Amazon has announced a significant update to its Business Solutions Agreement (BSA), specifically targeting the transfer of account rights and obligations. Starting August 24, 2026, the updated agreement will explicitly prohibit sellers from transferring or pledging their rights and obligations under the agreement.
Previously, the BSA prohibited the transfer of the agreement without Amazon's prior written consent. The new update further clarifies and tightens these restrictions.
Key Changes in the Agreement
The updated agreement introduces two critical prohibitions:
- Explicit ban on transferring “rights or obligations.”
- Inclusion of “pledging” as a prohibited action.
This means sellers can no longer transfer or pledge their rights to receive sales revenue from Amazon to third parties.
Impact on Account Transfers and Sales
In the cross-border e-commerce community, buying and selling Amazon accounts is not uncommon. However, with the new rules, such practices will face increased scrutiny and risk.
Amazon's stricter regulations aim to eliminate ambiguities in account ownership and financial transactions, providing a clearer framework for compliance.
Consequences for Non-compliance
If Amazon detects discrepancies between account operators and registered information, it may lead to account suspension or fund freezing.
Additionally, sellers who previously used future sales revenue as collateral for loans will find this option no longer viable.
Recommendations for Sellers
Sellers should avoid signing agreements that involve transferring or pledging future sales revenue to third parties. If a legitimate business need arises, such as a company acquisition or merger, sellers should follow Amazon's official compliance process to request approval.
- Open a case through Amazon Seller Central.
- Clearly explain the reason for the change.
- Submit necessary documentation, such as business licenses and change certificates.
Related reading: Amazon Just Banned AI Agents From Its Seller Platform
Amazon's Broader Compliance Efforts
Amazon's move towards stricter compliance is part of a broader effort to ensure a fair and transparent marketplace. By eliminating non-compliant practices, Amazon aims to create a better environment for sellers who adhere to the rules.
Benefits for Compliant Sellers
- Reduced risk of payment issues.
- Clearer account ownership and financial transactions.
- Improved marketplace environment.
Final Thoughts
Amazon's updated BSA reflects its commitment to maintaining a secure and transparent marketplace. While the changes may pose challenges for some sellers, they ultimately benefit those who operate within the rules.
Sellers should stay informed about these updates and ensure their business practices align with Amazon's compliance requirements to avoid potential disruptions.
