Best Practices for Amazon Product Photography

People don't read when shopping online. They scan. 9 out of 10 online shoppers consider high-quality product photos one of the most important purchasing factors, and clear visuals are the most important factor for 67% of online shoppers, often outweighing product descriptions and reviews.

When customers are scrolling through search results, your product photography is doing most of the selling. Yet so few sellers get it right.

In this article, I'll discuss what kinds of photos you need to include in your listing and how to do them right. You can apply these tips to your images on other platforms, such as eBay and Shopify, but we're focusing on Amazon here and the company's specific requirements for listing images.

We've implemented these best practices in our own brands, and they have boosted our conversion rates almost immediately.

Related Reading: Who Has the Best Graphic Designs for Amazon Sellers?

What Are Amazon's Image Requirements?

Before you even begin to think about where to get models or how to find the best lighting, you should make sure that you know Amazon's image requirements.

Here's a summary of the most important ones:

Format	JPEG (preferred), PNG, TIFF, non-animated GIF
Dimensions	Minimum 1,000px on the longest side to enable zoom; 1,600px or larger is optimal
Resolution	At least 72 dpi
Product Fill	85-100% of the image frame
Background	Pure white (RGB 255, 255, 255) for main images

Beyond the numbers, your main image also needs to follow these content rules. Show the entire product with no cropping. Display only what is included in the purchase. Use professional photography. No text, graphics, logos, watermarks, or promotional messaging.

A few mistakes are worth calling out specifically because they are common. Sellers often use images that are under 1,000 pixels, show the product still in packaging (this is only acceptable for consumables or collectibles), or include multiple views in the main image. Any of these put you at risk of having your listing suppressed.

If your main image doesn't meet requirements, Amazon may suppress your listing and your product will be inactive. When hiring a photographer, share these requirements with them upfront so you don't lose time on reshoots.

What Are the Recommended Image Dimensions?

As mentioned earlier, your images should be at least 1600px to get that optimal experience. As to the aspect ratio, we recommend that you stick to 1:1, which results in a square image.

Having a square image makes sure that you get the most out of the real estate available. Consider the example below:

The seller could have done more with the unused space on the top and bottom. Let's compare this with their second photo, which is a square. Here, all the sides were used, and nothing is wasted.

What Kinds of Images Do You Need to Include in Your Amazon Listing?

As much as possible, you should include the following images in your listing:

• Main image (mandatory)
• Infographic
• Product specification image
• Lifestyle photo
• Product with the packaging
• Before and after photos

  

You can upload at most nine product images in a listing. You should try your best to include all nine. However, there are sellers that upload only seven because those are the only ones customers will see without clicking on the arrow to show more images.

If you're using less than six, you are really shooting yourself in the foot. There is some suspicion amongst Amazon sellers that quantity of photographs is somewhat of a direct (albeit small) ranking factor for Amazon.

Next, I will discuss what these images are and how you can optimize each for increased conversion.

The Main Listing Image

The main image is the most important among your product photos. It's the first image that potential buyers see. So put your best foot forward and make your main image the best it can be.

Just remember Amazon's requirements:

• Don't include any props in the main image. (So no watermarks or logos too.)
• The background should be white.

As mentioned before, adding small props that can help customers identify your product better will not likely result in any trouble with Amazon. However, the white background is non-negotiable. This is because the main image will appear in the search results, and if your background isn't white, it will not blend in with the page.

Make sure you show your product's best angle. For depth, you can also add shadows, just like this:

Also, make sure that you are taking actual photographs of the product. No drawings, no matter how cute and on-brand they are, can substitute for the actual photo when it comes to the main image.

You can get away with this for other types of images, just like this one:

But for the main image, make sure that you're showing the actual product.

Infographic

Your main image gives customers an overview of your product. This next type of image will let them know what benefits they will get when they buy it: the infographic.

An infographic will contain a picture of your item along with three to six main features of the product. These main features are important selling points that you can also discuss in your bullet points. Don't be afraid to repeat identical information listed in your bullet points or product description because most people won't read those.

Keep your features to one or two sentences max. You can use a white background, or just like the image above, use a non-distracting background that reflects your brand. You can have arrows pointing to various parts of the picture to highlight the main features.

You can also include photos that tell customers how they can properly use the product such as this one:

This makes it easy for customers to gauge how much work they need to do once they receive the product.

Product Specification Image

No matter how basic the product, there are always a few critical dimensions to it. People who are browsing online don't read everything in your product description, so make sure you have an image that shows the important dimensions.

This matters more than you think. A product that is six inches tall looks very different from one that is six feet tall, and a text description alone will not bridge that gap for a customer shopping on a phone. A clear specification image removes doubt before it has a chance to form.

Lifestyle Photo

The lifestyle photo is a photograph of your product being used in everyday action.

If you're selling garlic presses then it would be a photo of the garlic press being used around the kitchen. If you're selling yoga mats, it would be a picture of the yoga mat being used in a yoga studio or at home. The lifestyle photo communicates and reaffirms to the consumer the situations that your product can be used.

Lifestyle Image Hack

Here's a hack to get very good lifestyle images for very cheap. This is a trick that is being used by many of the best private-label brands on Amazon.

The core of the hack is to take a free image of a situation your product is used in and superimpose one of your product images on top of it.

Let's pretend you sell a yoga mat.

The image is pretty good but it doesn't communicate exactly what it does. Is this a yoga mat or a doormat?

Now go to your favorite free image site such as unsplash.com or freeimages.com. Find a picture of a scene your product could be used in.

For a yoga mat, I chose a yoga studio. For many of my 4×4 off-road products, I'll take a picture of a jeep in some off-roading back. Sometimes, you can even find a photo of a similar product being used. Once you have that photo, you simply superimpose your product image on top of it.

Is it perfect? Of course not. But it converts way better than a simple picture of the product, and it costs you nothing.

Don't take for granted that people know how your product is used. More importantly, allow your product photography to show the customer how your product fits into their life.

Product with the Packaging

If you're still packaging your product in polybags, then you should start making some changes. Just as the main image in your Amazon listing gives the first impression when customers are deciding to make the purchase, the packaging gives the first impression when they actually receive it.

Aside from the premium feel, the packaging is also a great selling point.

Remember, people are not buying stuff online just for themselves. Sometimes, they buy gifts. So if you have an aesthetically pleasing packaging (which you should), then include that in your list of product photos.

Before and After Photos

If it applies to your product, before and after shots are a great way to exhibit how effective it is. This highlights the benefits (the results) of using your product.

Some Amazon sellers will include only the before and after photos in one image without including the product. But as you can see from the example below, incorporating the product strengthens the connection between the results and the item you're selling.

Split Testing Your Product Images

There can be many different versions of your product photos. But which one converts better?

There are now more ways to find out than ever before. With Manage Your Experiments, you can run A/B tests to compare two versions of your product titles, images, descriptions, bullet points, or A+ Content. That means you are no longer limited to guessing which infographic or lifestyle photo works better. You can test those too, as part of multi-attribute experiments that let you test multiple page elements at the same time.

To qualify for Manage Your Experiments, you need to meet the following requirements:

• A Professional selling plan on Amazon
• Enrollment in Brand Registry

And all eligible ASINs must meet these criteria:

• Belong to your enrolled brand
• Have published A+ Content or a Brand Story
• Have received enough traffic in recent weeks to produce valid results

Once results are in, you can have the winning version automatically published. Amazon recommends running experiments for 8 to 10 weeks to gather statistically significant data.

Conclusion

Your product photos are your first and most important sales tool on Amazon. Upload high-quality images across all nine slots, cover each image type discussed above, and use Manage Your Experiments to let data guide your choices. The sellers who treat photography as an investment, not an afterthought, are the ones who see the difference in their conversion rates.