Top Amazon Third-Party Sellers — February 2026
SellerSnooper's February 2026 data shows a sharp division among top Amazon sellers. Bayland Health led at $1.15B, followed by AnkerDirect ($880M), Sports Research ($830M), Vtopmart Direct ($650M), and DUNGAREES ($500M).
Several high-performers posted significant declines. Govee US dropped 74%, WirelessDistrict fell 53.6%, and DUNGAREES declined 48.7%. These pullbacks likely reflect normalization after earlier spikes or category demand shifts.
Geographic Concentration
U.S. sellers account for 51% of top performers, with China at 44.5%. Hong Kong (1.5%) and South Korea (0.3%) are the only other countries above 1%. Canada, India, Great Britain, and Germany represent minimal shares.
Top Products
Bounty Paper Towels generated $8.8M in 30-day revenue, leading all products. High-ticket electronics followed: Xbox Series X ($6.98M) and Meta Quest 3 ($6.89M). Household consumables like Charmin toilet paper and GE water filters also ranked highly.
Seller Spotlight: Vtopmart Direct
Vtopmart Direct grew 75% month-over-month to reach $650M in revenue, securing the #4 spot. The China-based seller focuses exclusively on home organization—plastic containers, drawer dividers, and pantry bins. With nearly 300 SKUs, customers who buy one product often need related items, creating built-in cross-sell opportunities.
Their listings feature professional photography, detailed A+ content, and ratings above 4 stars. Vtopmart has built a recognizable brand in a mundane category through consistent execution.
The Takeaway
Growth is concentrated among a small group of sellers. Others are adjusting after strong prior months. SellerSnooper's data shows the marketplace continues to favor U.S. and China-based sellers with category focus and sustained brand investment.
