The Ultimate Ecommerce Negative Keyword Lists

As a service to you, we’re taking our combined PPC knowledge over the years of multiple campaigns and hundreds of thousands spent on PPC and giving you access to various negative keyword lists that we have built up over time for Google Adwords and Bing Ads. Note that we don’t have one single list, because different lists are required for different purposes, but we’ve broken out each list into a specific category to help you depending on your industry. Our promise to you is that this list will constantly be updated over time and we welcome feedback on what we’re missing, so please (seriously, please) add your own comments or lists and we will build the ultimate negative keyword list to fight our common enemy: the lost click.

It’s up to you on how you want to apply matching, but we recommend broad match by default. Phrase will probably work fine as well, especially if you don’t want to risk cutting off too much fat, but exact match won’t help at all with negative lists. Read more on how does matching work on the Google Adwords blog.

The asterisks next to each category represent the danger level of potentially taking out legitimate searches.

  • One asterisk = Completely safe for most industries
  • Two asterisks = May have a few unwanted matches, but overall acceptable to cut out unwanted searches.
  • Three asterisks = A fine line that is meant to remove searches that might be on target, but poor quality.
  • Four asterisks = Very industry dependent (local or non-local, type of shopper). Use with caution.

If you need to know why you need negative keyword lists, read our EcomCrew post on how easy it is to go broke on PPC marketing to gain a better understanding.

Also, some link love to lists out there:

QUESTIONS**

can
can’t
cannot
how
will
what
when
where
who
why
won’t

SUPPORT*

chargeback
complaint
customer
email
emails
fraud
guarantee
guarantees
help
manual
manuals
negative
phone
recall
recalls
refund
refunds
replace
replacement
return
returns
RMA
service
support
trouble
trouble shooting
troubleshooting
warranty
warranties

REPAIR**

apart
broke
broken
burn
burned
burnt
care
caring
condition
crack
cracked
cracking
cut
deform
deformed
discolor
drop
dropped
fix
maintenance
odor
odors
part
parts
repair
shrank
shrunk
smell
smells
stain
stained
stolen

DISCOUNTERS***

bargain
bargains
bulk
charity
cheap
cheapest
clearance
close out
close outs
code
coupon
coupons
counterfeit
deals
discount
fake
inexpensive
knock off
knock offs
liquidation
price
prices
rebate
rebates
refurbish
refurbished
surplus

RESEARCHERS**

about
ad
ads
advertisement
advertisements
advice
address
answer
association
associations
bad
blog
blogs
case study
data
define
definition
directions
FAQ
forum
forums
history
horrible
info
information
news
newsletter
newspaper
opinion
opinions
publication
question
rating
ratings
report
reports
research
review
reviews
safe
similar
specs
statistic
statistics
study
studies
sucks

DIYers**

3d
advice
art
articles
blueprint
build
cad
clip art
community
craft
crafts
create
creative
custom
customized
diagram
design
D.I.Y
DIY
download
downloads
dvd
do it yourself
example
examples
gallery
guide
guides
hand crafted
hand made
handmade
hobby
home made
homemade
idea
image
images
inspiration
instruction
instructions
journal
journals
jpg
jpeg
kit
kits
layout
layouts
learn
logo
logos
magazine
make
making
measurement
measurements
movie
photo
photos
photograph
photographs
pic
pics
picture
pictures
pin
pins
plan
plans
recipe
rent
rental
rule
rules
story
template
templates
tip
tips
tutorial
tutorials
tuts
youtube
video
videos

COMPETITION*

com
alibaba
amazon
bed bath beyond
bonanza
costco
craigslist
cvs
ebay
etsy
dell
dicks
dillards
hayneedle
home depot
ikea
kijiji
kohls
lowes
lowe’s
macys
macy’s
michaels
newegg
nordstrom
nordstroms
office depot
office max
office max
overstock
pricegrabber
qvc
radio shack
safeway
sams
sears
staples
target
toys r us
walgreen
walmart
wallmart
williams sonoma
www

JOB HUNTERS*

book
books
career
careers
class
classes
course
courses
free lance
freelance
full time
hire
hiring
intern
internship
job
jobs
part time
position
recruiter
resume
resume
salary
school
schools
temp
training
work
writing

GARAGE SALE***

antique
antiques
auction
auctions
classified
classifieds
consignment
drawing
free
freebie
give away
giveaway
like new
old
outlet
penny
raffle
resale
sample
second hand
sell
sweepstakes
thrift
thrifty
used
value

INDUSTRY***
bulk
business
buyer
certification
china
container
customs
distributor
distributors
export
exporter
factory
factories
fees
freight
harmonized
import
importer
machine
maker
manufacture
manufacturer
manufacturing
margins
mexico
money
profit
source
sourcing
standards
supply
tariff
trade
overseas
warehouse
whole sale
wholesale
wholesalers

MATERIALS**** (highly dependent)
aluminum
bamboo
ceramic
cloth
cotton
fabric
gold
granite
leather
marble
metal
paper
plastic
polyester
rubber
silver
stainless steel
steel
stone
wood

OFF TOPIC*

bing
e-book
ebook
ecommerce
facebook
google
link
lyrics
nude
porn
reddit
search
seo
sex
submit
torrent
url
yahoo
web
website
websites
wiki
wikipedia

STATES****

AK
AL
Alabama
Alaska
AR
Arizona
Arkansas
AZ
CA
California
CO
Colorado
Connecticut
CT
DE
Delaware
FL
Florida
GA
Georgia
Hawaii
HI
IA
ID
Idaho
IL
Illinois
Indiana
Iowa
Kansas
Kentucky
KS
KY
LA
Louisiana
MA
Maine
Maryland
Massachusetts
MD
ME
MI
Michigan
Minnesota
Mississippi
Missouri
MN
MO
Montana
MS
MT
NC
ND
NE
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
NH
NJ
NM
North Carolina
North Dakota
NV
NY
OH
Ohio
OK
Oklahoma
Oregon
PA
Pennsylvania
Rhode Island
RI
SC
SD
South Carolina
South Dakota
Tennessee
Texas
TN
TX
UT
Utah
VA
Vermont
Virginia
VT
VW
Washington
West Virginia
WI
Wisconsin
WY
Wyoming

1 Comment

  • Reply
    Mohit Jain
    August 2, 2016 at 4:14 am

    Thanks a lot.
    This list is very useful and going to save lot of optimizing time in regard to filtering out the keywords.

  • Leave a Reply