Attorney and former Amazon seller Mario Simonyan of ESQgo shares how his experience in e-commerce taught him how effective brand enforcement techniques, how those techniques work, and why they might be really bad news against retail arbitrage sellers. 

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Timestamps

• 00:00 – From Amazon seller to Attorney for e-commerce brands
• 04:57 – Why ESQgo pivoted to brand enforcement
• 08:21 – Amazon's Account and ASIN safeguards
• 11:00 – Unauthorized sellers and the material-difference test
• 24:09 – Cross-border stock and California Prop 65 warnings
• 27:19 – How brands investigate and enforce against sellers
• 30:11 – Why beauty and supplements attract gray-market sellers
• 31:55 – Where inventory leaks from big brands
• 34:09 – How resellers can avoid getting affected 
• 36:00 – ESQgo's free audit

Resources

• ESQgo

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