Ultimate Guide to Amazon Custom Products 2024

If you're launching a business featuring customizable products or already have one in the works, Amazon Custom Products is a program tailored just for this type of business.

Dive into our comprehensive guide to Amazon Custom and uncover all the information you need to know. Get ready to have all your questions answered in this seller guide.

Related Reading: How to Create an Amazon Storefront

What Is Amazon Custom?

Amazon Custom is a store on Amazon where shoppers can purchase customized products with their text, image or logos.

Amazon Custom operates its own storefront. However, shoppers can also find custom products on Amazon.com.

How Does Amazon Custom Work?

Amazon Custom
Amazon's Customize Now button allows shoppers to customize their products before purchasing them.

Customization allows shoppers to infuse their unique style and preferences into the products they purchase, making each item distinctly their own. Here are all the customization options:

  • Text Customization: This feature allows shoppers to add text to a product. Text customization can be used for engraving, printing, embroidery and more. As a seller, you can specify fonts, font colors, character count, and character types such as letters, numbers or capital letters, or design single or multiple lines of text.
  • Image Customization: This tool offers shoppers the ability to upload their own images. As a seller, you can define the image area and placement.
  • Product Configuration: You can also allow shoppers to create their own product using a series of drop-down options. You can offer up to 100 options and charge an additional fee for select customization options and you can also upload options and thumbnail images so your customers can better visualize their choices.
Seller-defined window with customization fields and preview images that update as shoppers select and input information.

Is Amazon Custom Free for Sellers?

Amazon Custom itself is free to use. However, it’s important to note that there are associated fees with selling on Amazon such as subscription fees and selling fees. 

The Professional Seller subscription plan which is required for customizable products costs $39.99 monthly.

Additionally, Amazon does mention in its terms and conditions that as Amazon Custom evolves with new features, it reserves the right to add costs to the service if needed in the future.

Who Can Sell Custom Products on Amazon?

The only requirement is that you must be a Professional Seller. As we mentioned above, to sell on Amazon Custom, you'll need a Professional Seller account with a monthly subscription fee of $39.99. 

This requirement doesn’t affect sellers registered in the Amazon Handmade program, which operates independently as a platform dedicated to artisans selling their goods on Amazon.

What Categories Can a Seller Customize on Amazon Custom?

Here’s a list of Amazon Custom’s main categories:

  • Home & Kitchen
  • Clothing, Shoes & Jewelry
  • Handmade
  • Sports & Outdoors
  • Office Products
  • Baby
  • Pet Supplies
  • Automotive Parts & Accessories
  • Cell Phones & Accessories
  • Arts, Crafts & Sewing
  • Toys & Games
  • Collectibles & Fine Art

How to Set Up an Amazon Custom Account

  1. Sign up for Amazon Custom: Apply for Amazon Custom and get approved. If you get approved, Amazon will send you a link with all steps to follow.
  2. Add a new product: Log in to Amazon Seller Central, go to “Inventory,” click on “Add a Product” and then on “I’m adding a product not sold on Amazon”. Choose the appropriate category and accurately fill out the required fields (variations, price, images, description, etc.)
Adding a new product in the Seller Central Account under the inventory tab.
  1. Customize your product: After creating your product, add customization details by going to the “Manage Inventory” dashboard. Upload images and specify customization options like text or images.
  2. Review your listing: Check your product's listing details and customization options. Make sure everything looks right and matches what you're offering.
  3. Test your custom products: Take some time to test your custom products to ensure everything works smoothly. Make any necessary updates before you start selling.

Can I Advertise Amazon Custom Products on Amazon?

Yes, you can promote your Amazon Custom products using Sponsored Products.

Amazon Custom Products shown on Amazon Sponsored Ads.

These ads pop up in Amazon’s search results. With Sponsored Products, you target search terms related to your product. For instance, you might target keywords like “personalized” or “customized” because they indicate that someone is looking for a customizable product rather than a one-size-fits-all option.

To find the best search terms, you can use software like Jungle Scout’s Keyword Scout.

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This tool will help you discover high-converting and top-ranking search terms, which means your ads will reach more people. The more people you reach, the better your chances of making a sale through your ad.

Frequently Asked Questions

Can I use FBA to fulfill my orders on Amazon Custom? 

When you sell custom products on Amazon, you're the one who has to handle fulfilling the orders, so Amazon won't handle the shipping for you. You're in charge of the whole process, from customizing the products to shipping them out to customers.

Can I add product customization to my Amazon Storefront?

Yes, you can use any customization option through your Amazon storefront.

Can you return a customized product? 

Customized products are not returnable but may be refunded or replaced. 

How long does the application process for Amazon Custom Program take?

Amazon Custom usually responds to your email request to join within 1 hour to 24 hours, and they'll include all the links you need to get started in the email. Also, if you are not accepted into the program, you’ll be notified after applying.

Can the shopper submit any type of content when customizing a product through the Amazon Custom store?

Shoppers can only submit content that complies with Amazon’s conditions of use and community guidelines.

Helena Fernandez Morano

I'm proud to be part of an amazing group of talented political scientists who never shy away from blazing new trails, especially in uncertain times. Outside of my work in this field, I delve into the fascinating world of eCommerce. I'm always eager to join projects with scope, where I can team up with people who inspire me.

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