Best Amazon Software of 2021

Product Launch Category

Product Launches Category

The winner of this category is… Rebate Key. Congrats!

Rebate Key allows you to offer significant discounts (normally 50%+) to customers via rebates. Customers purchase your product at full price on Amazon (so you get credit for full-price sales) and Rebate Key sends cheques to the customer for the rebate amount. A valuable tool for product launches to get your first sales that still appear to be TOS compliant.

Keyword & Product Research Category

The winner of this category is… Helium 10. Congrats!

Helium 10 is one of the few tools in this category that has a variety of features that help Amazon sellers with a variety of tasks. Black Box, its native product research tool, allows for more insightful results. This feature includes data points that sellers will find useful when deciding which product to add to an existing brand.

PPC Management Category

The winner of this category is… Sellics. Congrats!

Another suite of tools but their PPC management is the best. See our podcast episode on how we use it. Gets expensive for 7-figure sellers not grandfathered into one of their cheaper plans. Also, Sellics Benchmarker is free. This tool is the leading Amazon PPC evaluation tool with monthly insights.

Reimbursement Service Category

The winner of this category is… Seller Locker. Congrats!

Seller Locker is a fully automated reimbursement tool for Amazon. In combination with their software and a dedicated account manager, Seller Locker is a full-service reimbursement manager but comes at the cost of having to pay a percentage of sales.

Repricing Tools Category

The winner of this category is… RepriceIt. Congrats!

RepriceIt is a repricing tool that allows sellers to reprice their Amazon inventory the way they want and whenever. 

Product Launches & Giveaways

Getting initial sales velocity for your products is critical. Maintaining it is equally as important. That’s why sellers use tools to help get product sales through product promotions.

Interestingly enough though, the majority of poll respondents are not using any product giveaway tool.

Keyword & Product Research

The ability to conduct product and keyword research at whatever stage in your ecommerce journey is crucial. 

Helium 10 and Jungle Scout are still the kings of this category, with Helium 10 being the most popular at 34.2%. However, both of them took a hit this year, especially Helium 10, coming down from 55.2% last year.

Seller Tools is the third most popular, going from 3.8% last year to 13.3% in 2021.

PPC Management

Amazon is increasingly a pay-to-play marketplace. Managing PPC effectively (and keeping ACOS low) can be challenging when managing dozens or more ASINs. Software helps make this more manageable. Check out our free PPC guide for managing PPC effectively without software.

The majority of respondents do not use any PPC software, but for those who do, Sellics is the leading one.


Reimbursement Services

Reimbursement services help sellers recover money from Amazon for things such as lost inventory.

Seller Locker knocked it out of the park in this category, with over 60% of the votes. Many responders still don’t use a reimbursement service though, and if you’re one of these sellers, you’re flat out leaving money on the table. Recovering money from Amazon is one of the most important things you can do as a seller.

Repricing Tools

Repricing tools help sellers adjust their products’ prices automatically and keep the offer visible and in contention for the Buy Box.

RepriceIt is the most preferred option for those who use repricing tools.

Don't Miss Episode 428: The Most Popular Ecommerce Software of 2021!


Mike and Dave share some insights compared to last year’s numbers, on why and how you should be using these tools to grow your ecommerce business—and why you’re leaving a lot of money on the table if you don’t!


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