E650: BUST? 5 Things To Watch for During This Prime Day

In this episode, Dave breaks down why Amazon moved Prime Day into June and what that shift could mean for sellers heading into the rest of the year. He talks about 5 key trends and data points to watch as Prime Day unfolds, from consumer spending behavior to why Amazon is marketing Prime Day so hard.

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This year, Amazon has moved Prime Day from July to June for the first time.

Why? Amazon publicly stated that they want to get ahead of the later stages of the World Cup but there is always an ulterior motive whenever Amazon makes a move.

It could be that they want to space out their yearly buying holidays. It could also be that they are trying to get Prime Day into their Q2 earnings report. We dig into all the possible reasons for the move. 

Another major theme in this episode is why Amazon Prime might be a bust for all sellers this year. According to third-party data, Prime Day attracts significantly more new customers than a normal day, but those customers do not necessarily spend more over time than average buyers.

And with rising inflation and fuel costs, who has money anymore to splurge on unnecessary items? 

Timestamps

• 0:00 – Why Amazon moved Prime Day to June
• 2:16 – How the World Cup affects spending 
• 5:35 – Prime Day’s original purpose
• 6:31 – Amazon’s push to sell Amazon Prime 
• 8:28 – Does Prime Day actually bring in new customers?
• 10:54 – Will June Prime Day impact Amazon's buying holidays?
• 12:50 – How inflation, fuel costs, and the economy could affect Prime Day
• 15:42 – What to watch in the data after Prime Day: Adobe’s report

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Thanks for listening!

Until next time, happy selling!