Taras from Claspo shares innovative strategies for increasing email signups and customer engagement in e-commerce, and why its important to have personalized offers, gamification, and multi-channel outreach when creating lead magnets. 

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In this episode, Taras from Claspo shares what he's personally learned from running Claspo — the innovative strategies for increasing email sign-ups without heavy discounts, exploring personalized offers, quizzes, gamification, and multi-channel outreach. This episode is perfect for e-commerce entrepreneurs looking to boost customer engagement and data collection without sacrificing a ton of revenue. 

Timestamps

• 00:00 – Introduction and Episode Overview
• 06:44 – The Challenge of Email Sign-Ups Without Heavy Discounts
• 07:12 – Segmentation and Personalization in Sign-Up Offers
• 08:11 – Using Quizzes to Engage Visitors
• 10:29 – What Is a Good Conversion Rate for Email Sign-Ups
• 11:40 – Benchmarking Email Capture Campaigns
• 14:03 – Managing Multi-Channel Bookkeeping with Link My Books
• 15:30 – The Role of Gamification in E-Commerce
• 16:37 – Designing Effective Gamification Campaigns
• 20:01 – Creative Follow-Ups and Email Engagement Strategies
• 21:20 – Optimizing Email Capture During Cart and Browse Abandonment
• 23:00 – Additional Opportunities for Email Collection
• 25:59 – Using SMS and WhatsApp for Customer Outreach
• 32:43 – E-Commerce Scene in Eastern Europe and Romania
• 34:49 – Introducing Claspo and Its Target Audience

Taras, thanks for coming on the podcast. If you'd like to check out Taras and Claspo, you can check them out here.

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Thanks for listening!

Until next time, happy selling!