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Entering the world of Amazon as a new seller holds immense promise and opportunity. With its vast customer base and global reach, Amazon provides an attractive platform for entrepreneurs to showcase their products. However, it's not without its challenges, and many new Amazon sellers find themselves making common mistakes that can hinder their success. In this comprehensive guide, we'll delve into eight prevalent mistakes that new Amazon sellers frequently encounter. Whether you're just starting or seeking to enhance your existing Amazon business, these insights will help you navigate the competitive landscape effectively and maximize your potential as a seller. Mistake #1: Pricing Too Low New Amazon sellers sometimes set prices significantly lower than the market average in an attempt to attract customers quickly. This error often happens due to a lack of understanding of pricing strategies and the fear of not making sales at higher prices. Using tools like Keepa can give you an overview of the price history of similar items on Amazon. Pricing too low can lead to several issues. Firstly, it may result in slim profit margins or even losses, especially when considering Amazon's fees and shipping costs. Secondly, customers may perceive extremely low-priced products as low…

If you’re an Amazon seller, one of the easier ways to get your products noticed is by using PPC ads. However, with more sellers also spending money bidding on different keywords, ads won’t guarantee clicks and sales anymore. If you want to get optimal results from your advertising efforts on Amazon, you’ll need perfect timing. This is where dayparting enters the picture.  In this article, we’ll discuss what you need to know about dayparting on Amazon and how this method can elevate your ecommerce business to synchronize with your intended audience.  What Is Dayparting? Dayparting, or also known as parting the day, is a strategy Amazon sellers use to adjust their ad budget and schedule. This is usually done to maximize their exposure to people who are more likely to convert while avoiding buyers who are less likely to. If you run an ecommerce business, you know that there are certain hours and days when conversion is higher than normal. With dayparting, sellers can maximize their ad budget since ads will only be displayed at certain times of the day instead of letting it run the full 24 hours.  It’s similar to Facebook and Google’s ad platform for scheduling ads…

Reviews continue to be one of the biggest factors that influence a customer’s decision to purchase products online. Shoppers will either check reviews from customers or seek advice from friends and family. Oftentimes, the opinions of people they trust will have the upper hand over anonymous reviews that may not even be real. To help customers make quicker and confident purchase decisions, Amazon recently introduced Consult-a-Friend. This new feature allows shoppers to get real-time feedback on a product and have all the answers compiled in one place.  In the grand scheme of things, this is another step forward from Amazon to make shopping more collaborative after they introduced Inspire (exclusive to U.S. customers) early in the year.  Consult-a-friend is still in its early stages and only available in countries like the U.S., Australia, Canada, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, UAE, and the UK. This Is What You’ve Been Waiting For We know Halloween’s over, but that doesn’t mean the tricks and treats (mostly treats) are! As part of our yearly efforts to provide more value to our EcomCrew Premium members, we’ve decided to make a complete overhaul of our biggest offering while still making…

Expanding your ecommerce business to international markets can be a game-changer, and Amazon has the tools to make it happen. Selling your products or services globally through Amazon not only broadens your customer base but also offers the potential for significant revenue growth.  Whether you have years of experience selling on Amazon or just starting out, this guide will teach you how to sell on Amazon's international marketplace. List of Amazon's International Marketplaces Amazon has a straightforward process and has a certain number of marketplaces that helps you sell in more than 175 fulfillment centers to over 100 countries and regions worldwide. And with at least 21.4% of total retail sales happening online by 2024, having your brand be exposed to a global market now rather than later can help you get a head start on your competition.   Here’s a list of Amazon marketplaces listed by region: Amazon has marketplaces in different regions to further help sellers expand their reach. Americas: United States – Amazon.com Canada – Amazon.ca Mexico – Amazon.com.mx Brazil – Amazon.com.br Europe: United Kingdom – Amazon.co.uk Germany – Amazon.de Spain – Amazon.es France – Amazon.fr Italy – Amazon.it Netherlands – Amazon.nl Poland – Amazon.pl Sweden – Amazon.se…

Competition is normal in every industry. It prevents businesses from jacking up prices and motivates them to create innovative products. As someone who's most likely bought or sold a product on Amazon, odds are you’ve heard of Amazon Basics—one of Amazon’s private label brands.  It can be daunting to sell a product that you know Amazon itself already sells. However, despite the glaring obstacles, it’s not impossible to compete with the giant. Read on in this guide to Amazon Basics to help you scheme a plan that will get your business noticed and understand how Amazon Basics differs from most third-party seller brands. What Is Amazon Basics? From electronics to kitchen wares, AmazonBasics offers a wide array of affordable products.  In contrast to other ecommerce platforms like AliExpress or Temu, Amazon makes money outside commissions on every sale. The ecommerce giants also sell their own line of private label brands, one of them being Amazon Basics.  Amazon Basics is an Amazon private label brand launched in 2009 that sells various products at low prices, a crucial factor given that 82% of customers list price as an important consideration before making a purchase. Amazon Basics was created to target products consumers…

eBay is a global e-commerce giant that has been a household name for decades. From vintage collectibles to brand-new gadgets, eBay hosts assorted items for buyers and sellers worldwide.  As of 2023, eBay's net worth has soared to $23.59 billion. Have you ever wondered how eBay makes money and rakes in such revenue? That's what we'll uncover in this article by listing each revenue model contributing to its financial prosperity. 1. Listing Fees  Listing fees are one of eBay's primary sources of income. Sellers pay a fee to list their items on eBay's platform, which ensures that eBay continues to offer a robust marketplace with a wide variety of products.  The fees vary, depending on several factors, including the listing format, duration, and the number of items listed. But here's a general overview of how it works. Fixed Price Listings: Typically, eBay offers sellers free fixed-price listings each month. These free listings often have a 30-day duration. If sellers exceed their free allotment or choose other listing options, it incurs a fee.  Auction-style Listings: eBay allows sellers to create auction-style listings. It means the seller can set a starting price and a duration for the auction. If the item sells,…

This article contains affiliate links that will allow us to earn commissions without any extra cost to you. Read our full disclosure here. Aspiring entrepreneurs often dive headfirst into their ventures, driven by passion and determination. While this enthusiasm is essential, being aware of potential pitfalls hindering business growth and sustainability is equally crucial.  This article will explore ten common business mistakes new entrepreneurs should avoid to ensure their businesses thrive. #1 Lack of Proper Planning One mistake that new entrepreneurs make is starting a business without a comprehensive business plan. A well-structured plan serves as a roadmap for the business, outlining its goals, objectives, target market, competitive analysis, marketing strategies, and financial projections. Without proper planning, a business may lack direction and fail to capitalize on opportunities. Every business starts with extensive planning. Consider a new entrepreneur who opens a boutique clothing store without conducting thorough market research and competitive analysis. The lack of planning may lead to a store in an area with limited foot traffic struggling to attract customers. #2 Ignoring Market Research Market research is crucial in understanding the target audience, identifying market trends, and gauging your product or service demand. Neglecting this step can lead…

boxes filled with defective products.

Refurbished items are perfect for those who are looking for something perfectly functional but not as expensive While about 80% of the products listed on eBay.com are new, there’s a special page for those who are looking for great deals on pre-loved items—eBay Refurbished allows buyers to access cost-effective, high-quality products while providing sellers with a platform to tap into a growing market. This guide will walk you through the program's ins and outs, ensuring you're well-prepared to take advantage of the opportunities it offers. What Is eBay Refurbished? eBay Refurbished is a program that focuses on refurbished products. Refurbished items are pre-owned goods that have undergone a thorough inspection, repair, and testing process to ensure they meet specific quality standards. These items are then listed on eBay with a “Refurbished” label, signifying that they have been restored to a like-new condition. The eBay Refurbished program has evolved significantly since its inception. Originally, eBay was primarily known for auctions and used items. However, as consumer demand for refurbished products grew, eBay recognized the opportunity to create a dedicated platform for these goods. Over the years, the program has expanded to include a wide range of refurbished electronics, appliances, and more.…

For business owners venturing into online retail, Shopify is one of the trusted foundations for building an e-commerce empire. It offers a versatile and user-friendly platform, making it the best choice for entrepreneurs seeking to expand their digital presence. But what makes it even better are the additional apps designed to enhance your store's performance. In this guide, we'll reveal the top 10 best Shopify apps that can boost your online store's success and help you outshine your competitors. Related Reading: How to Start a Shopify Store in Less Than 10 Minutes Top 10 Best Apps for Your Shopify Store 1. Klaviyo Klaviyo helps businesses like yours improve email marketing and boost revenue through personalization, automation, and data-driven insights. Key Features: Email Campaigns: Klaviyo helps you to create precise email campaigns, targeting specific audience segments based on behavior, purchase history, location, and more. This also integrates with various platforms and APIs for advanced automation. Automation Sequences: With Klaviyo, you can automate email sequences triggered by events like welcome emails for new subscribers, cart abandonment reminders, and post-purchase follow-ups. Segmentation: Klaviyo's segmentation capabilities let you divide your email list into smaller groups using various criteria. Personalization: The platform provides personalized product…