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If you’re a Shopify seller whose target market is always on social media, you have reason to celebrate. The e-commerce platform recently integrated some of the biggest names in social networking to help you target more potential customers.   Is Trasio Going Bankrupt? Last year, Thrasio, one of the biggest e-commerce aggregators, announced a significant layoff as well as the appointment of a new CEO. Today, the company is mulling bankruptcy. The Wall Street Journal reported that Thrasio is looking into restructuring options to counter the shift in e-commerce trends post-COVID. Despite its substantial funding, it appears the Amazon aggregation model isn’t the best option anymore. Earlier this month, another e-commerce aggregator, Benitago Group, also filed for bankruptcy. Prior to that, the company also laid off about 14% of its workforce. In 2022, we published an article about how e-commerce aggregators remain optimistic about the market post-pandemic. It seems like this isn’t the case anymore for a few of these companies. Let’s Have Dinner at Victoria Harbour! If you’re in Hong Kong on October 17, stop by Victoria Harbour so we can chat and have dinner together. The whole EcomCrew team will be there, so it’s gonna be a fun…

Shopify recently added another tool to solve one of every merchant's biggest problems: finding new customers.  Launched in May 2022, Shopify Audiences was intended as a marketing tool to help merchants simplify customer acquisition and reduce ad costs by finding customers who are already interested in a product. During its launch, Shopify partnered with platforms like Meta, Google, and Pinterest. Recently, it added other social media platforms like Snapchat, Criteo, and TikTok. What Integrations Did Shopify Add to Their Shopify Audiences Tool? While only available to US- or Canada-based merchants with a Shopify Plus store and use Shopify Payments. Shopify Audiences promotes new integrations with TikTok, Snap, and Criteo in its latest version. With a goal of improving its algorithm, Shopify aims to integrate with other major social media platforms. This allows them to segment audiences on different stages of their buyer’s journey by having access to more customer data. Aside from integrating with other major social media platforms, Shopify also introduced a new benchmarking feature that allows merchants to compare the performance of their ads to similar sellers. How Will Sellers Benefit From Shopify Audiences Integrating With More Social Media Platforms? Shopify reports that merchants using Shopify Audiences have…

Amazon was set to impose an additional 2% fee on third-party merchants not using its delivery services to help cover infrastructure costs, but with an antitrust lawsuit on its heels, they've decided to scrap the plan to avoid sparking any more scrutiny.   Stress Less and Still Get Sales on Amazon One of the simplest ways for a product to rank high on Amazon is to either spend money on PPC ads or to list a product at a cheaper price. However, this will cause a huge dent in your budget and doesn't guarantee a boost in conversions.  What you’ll need to do is include certain keywords and write persuasive copy to optimize your listing to its full potential.    Amazon Top Terms Let's take a closer look at the past two weeks and analyze which Amazon's top 10 search terms have witnessed a notable surge in popularity between September 3rd and 16th. Let's uncover the insights behind some of these terms, which are driving significant revenue on Amazon! In this week's Amazon top 10 terms, “Musk” takes fourth place, followed by “Elon Musk book” at seventh, and “Elon Musk biography” at ninth.  The trend can be attributed to the…

Amazon continues to leverage the power of AI to help improve product listings. The latest feature can now help sellers simplify the process of creating and updating product listings by using large language models to write compelling product titles, bullet points, and descriptions. All sellers need to do is write a brief description of the product they want to sell.   Discover Our Secrets to Sourcing From China As e-commerce sellers, launching a new product comes with a few risks, and finding a new best selling product can still be a difficult field to master. However, it can be done. You just need the right blueprint to get there, and we can help with that.  For a limited time only, we’ve opened our course on How to Find Best Sellers & Import from China. This is where you’ll learn how to navigate the taxes involved in the process, strategies to design high-quality products, and most importantly, find your next best selling product.   Amazon Top Terms Let's take a closer look at the past two weeks and pinpoint Amazon's top 10 search terms that have seen a notable surge in popularity between August 27th and September 9th.  In this week's…

Ever since its inception in 1995, eBay has been a game-changer in the way we buy and sell items online.  Originally called AuctionWeb and founded by Pierre Omidyar, eBay started as a side project. It later evolved into a global marketplace where anyone could auction off their possessions to the highest bidder. Today, eBay operates in 190 markets, offering a platform for new and used items to be sold either via auction or a fixed-price format.  With its diverse range of goods, payment options, and international reach, eBay has become a one-stop-shop for both buyers and sellers looking for a deal or a rare find. Yet, as much as you think you know about this online shopping giant, there are countless quirky, fascinating, and awe-inspiring facts that fly under the radar.  Ready to take a deep dive into the lesser-known realms of eBay?  10 eBay facts you probably didn’t know. #1 NASA Sourced Essential Shuttle Chips from eBay Before the era of SpaceX, NASA faced a unique challenge with its aging space shuttles. The technology that once propelled humans into space had become obsolete, and manufacturers had long stopped producing the essential components. What's a space agency to do? NASA…

The European Commission has listed Alphabet, Amazon, Apple, Meta, Microsoft, and ByteDance as “gatekeepers” under its new Digital Markets Act that aims to clamp down on anti-competitive practices. The listed companies have been given a six month ultimatum to comply with the EU’s obligations or face the possibility of fines or even selling parts of their business to operate in Europe.   Discover Your Next Top Selling Product   Amazon frequently rolls out updates on its platform and as sellers, you need to stay up to date on all the trends to avoid falling behind.  At the same time, we know it can be difficult to keep track of all that happens, especially when you’re already busy trying to run a business. As we enter the last quarter of the year, why not spend an hour discovering which products work and which won’t on Amazon? Join us this September 12 at 10 AM (PST) for a public webinar breaking down this year’s product trends on Amazon and much more.   Amazon Brand Incubator Files Surprise Chapter 11 Bankruptcy   What a difference two years make.  During the height of the COVID pandemic, Benitago (a company that both creates and acquires…

Walmart isn't just a household name for brick-and-mortar retail stores. It has expanded into the realm of e-commerce, offering a robust online marketplace that rivals other major platforms.  With a vast customer base and potential for significant sales, the opportunities for sellers are massive. However, diving into the Walmart marketplace without ample preparation can lead to pitfalls.  This article unveils 10 new Walmart seller mistakes and how you can steer clear of them. Related Reading: Selling on Amazon vs. Walmart Walmart's online marketplace offers an excellent platform for both budding and seasoned sellers.  Common Walmart Seller Mistakes and How to Avoid Them Navigating the Walmart selling platform is no cakewalk. New sellers, especially, can easily stumble into pitfalls that hamper their growth.  Here are several common mistakes new Walmart sellers make, plus their appropriate solutions. 1. Ignoring Walmart's Guidelines Many new sellers jump into selling without getting acquainted with Walmart's rules. This can result in penalties, ranging from listing removals to account suspensions. Solution: Before listing a product, study Walmart's policies thoroughly. Make it a practice to revisit and update yourself with these guidelines regularly, as they can evolve. If in doubt, seek assistance or clarification directly from Walmart’s support…

This article contains affiliate links that will allow us to earn commissions without any extra cost to you. Read our full disclosure here. Managing multiple social media platforms can be a hassle, especially when it comes to monitoring the performance of your posts and ads. As a business, establishing an online presence is a vital component of any marketing strategy, yet many companies take it for granted. Instead of spending your time and money on social media ads and hoping for the best, you can use a data aggregation tool like Triple Whale. Read on below as we give our in-depth Triple Whale review, from its functions, features, pricing, benefits, downsides, and alternatives you can consider.   What Is Triple Whale? Triple Whale is one of the easiest ways to track all your social media ads in one dashboard. Triple Whale is a relatively new data aggregation tool launched last May 2021. The startup’s founders AJ Orbach, Ivan Chernykh, and Maxx Blank made Triple Whale with a goal to innovate the field of AI and automation by providing solutions to small and medium-sized businesses, helping them transform their data into profit. Say you’ve made a promotional video, advertised it across different…

Pierre Omidyar, the visionary founder of eBay, has left an indelible mark on the world of e-commerce and entrepreneurship. In this article, we will delve into the top 10 quotes by Pierre Omidyar, offering not only his insightful words but also the context behind each statement. Omidyar's wisdom provides valuable lessons for sellers and aspiring business leaders in the ever-evolving online marketplace. Related Reading: Unleashing The Tiger: Five Inspiring Quotes from Jack Ma   “It is not really work if you are having fun.” Pierre Omidyar's perspective on work transcends the conventional notion of toil and labor. For him, work should be an enjoyable journey rather than a burdensome task. Omidyar's success with eBay is a testament to the profound impact of aligning one's passions with their profession. If you want to become a top seller, you can draw inspiration from Omidyar's philosophy by seeking fulfillment in their entrepreneurial endeavors. When they infuse their work with enthusiasm and align it with their interests, they are more likely to create a thriving and sustainable business. “Whatever future you're building, don't try to program everything.” Omidyar's advice underscores the importance of adaptability and avoiding excessive control in business. He encourages entrepreneurs to…

Entering the world of eBay as a new seller can be both exciting and challenging. The platform offers a vast marketplace where you can showcase your products to a global audience, but it also comes with its unique set of complexities and potential pitfalls. While eBay provides an excellent platform for e-commerce, it's crucial to navigate it wisely to ensure a successful and profitable venture. In this comprehensive guide, we'll explore the most common eBay seller mistakes that newbies encounter. Understanding these pitfalls and learning how to avoid them is essential for establishing a strong presence on eBay and achieving long-term success. eBay Seller Mistake 1: Neglecting Proper Research In the grand theater of eBay selling, where success often hinges on strategy, one of the most common pitfalls new sellers stumble into is the lack of thorough research. It's not uncommon for enthusiastic newcomers to believe that merely listing products on eBay will suffice to attract buyers. However, this assumption is akin to traversing uncharted waters without a map. eBay is a vast and dynamic marketplace, with trends that ebb and flow like tides. You can never over-prepare, especially when it comes to e-commerce. Failing to research market demand, pricing…