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Episode 32: Greg Mercer on Jungle Scout’s Suite of Tools for Amazon Sellers

Our guest today is Greg Mercer, the founder of Jungle Scout. Jungle Scout is an application that pairs with a seller’s Amazon account. The software offers a suite of tools for Amazon sellers to help them optimize their product and the product reputation.

Greg also has his hand in other software tools such as Fetcher, Spitly, and Review Kick. On today’s episode, Greg tells us about how Jungle Scout got its start and how their products complies with Amazon’s new system changes.

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How to Make Money as a Seller From Free Shipping

Let’s face it, as ecommerce sellers, we hate free shipping.

Okay, hate might be a strong word. Let’s use the phrase: Grudgingly bear with it because it improves conversions even though 80% of buyers would actually save money by not subsidizing a guy on a farm in South Dakota instead.

In a fair world, everyone pays exactly what they should for shipping, but consumers are an interesting bunch.

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Episode 21: Supercharge Your Email Marketing Part Three

Today we complete the series How to Supercharge Your Email Marketing. This is part 3 of 3. If you haven’t heard the first part of this series you can hear parts 1 and 2 here and here.

We have been talking about the success of the Colorit contests. We have talked about the email flows that contestants receive in their inboxes. These flows have really helped us get more sales.

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Episode 20: Supercharge Your Email Marketing Part Two

Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his Colorit.com contests. This episode will focus on the promotional material that is sent out over the course of the month.

We discuss why we have the flow structured the way we do and Grant does some brainstorming to think outside the box. We toss ideas around and we talk about how successful Mike has been with this campaign.

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Episode 19: Supercharge Your Email Marketing Part One

Today we want to talk about the benefits of email marketing in your business. In the past we didn’t embrace email marketing, but all that changed with Colorit. We will walk you through our email flow during the Colorit Contest.

The numbers are beyond encouraging and we will definitely be using these techniques on other products like cuttingboard.com. Grant admits that he doesn’t have a lot of experience with this marketing style, but there is something to it.

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Episode 17: Executing a Facebook Contest

Today Grant’s going to step out of the podcast. I’m Mike Jackness and I’m going to talk about my experience with running a Facebook contest for my site colorit.com.

On December 5, 2015 we launched ColorIt.com. We had tried our product out on Amazon and decided to make the move to our own site to build the brand.

Our first contest was January 1st. We offered a set of colored pencils every day for 30 days.

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Episode 14: Brand Building Insights Part Three

Today we finish out our 3 part series on brand building. If you haven’t listened to parts 1 and 2 we really encourage you to go back and give those a listen. We have covered what kind of products work well on an e-platform and how to bootstrap your brand with sites like Amazon. We’ve also covered trademarking and registering a brand. Today we’re going to discuss the why of having your own brand.

Having your own brand is all about control.

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Episode 13: Brand Building Insights Part Two

Welcome to Part 2 of our How to Build a Brand series. Last time we went over a few things to get you thinking about your brand, but on today’s episode Grant and I are getting into the nitty gritty and talking about the tools you’re going to need to build your brand successfully.

Remember, branding is always easier if you can inspire an emotional reaction or attachment with your product. But finding that product is easier said than done.

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Episode 12: Brand Building Insights

This episode is part one of what will be a two or three part series on brand building.  You hear a lot about selling your products to make thousands on Amazon, but the way that we look at it is that those things are just get-rich-quick schemes. You’re not building a long term presence or brand, which is what we’re here to talk about today: how to build your brand. 

Personally, we have our own brands that have all individually reached success.

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Episode 11: Niching Down Your Audience

Today’s podcast focuses on niching down your audience, but first a listener question. Tyler asks, “If you can share experience with MAP pricing?” If you would like to ask Ecom Crew a question head over to our contact form or hit us up on Twitter or Facebook.

Grant says MAP pricing was used on Treadmill.com. MAP pricing is the minimum advertised price, and it is an agreement between vendors and sellers stipulating the lowest price the item can be advertised at.

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