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Episode 36: Steve Chou on Bumblebee Linens and Conversion Rates

Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%!! Today we discuss what he believes made such an impressive conversion rate happen.

Steve’s blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store.

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Episode 22: A Cautionary Tale on Bootstrapping an Ecommerce Business on Amazon

We offer a cautionary tale on today’s episode. Our guest Charles Lee was bootstrapping his business Petphabet with Amazon. Until a simple misunderstanding and a careless login cost him his account. Charles’s account was shut down for 6 to 7 weeks and he lost hundreds of thousands of dollars in revenue. The lack of funds also forced him to let his team go.

Today Charles tells us how they went about correcting this disaster and what he and his company plan to do to get back on track.

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Episode 20: Supercharge Your Email Marketing Part Two

Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his contests. This episode will focus on the promotional material that is sent out over the course of the month.

We discuss why we have the flow structured the way we do and Grant does some brainstorming to think outside the box. We toss ideas around and we talk about how successful Mike has been with this campaign.

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Episode 17: Executing a Facebook Contest

Today Grant’s going to step out of the podcast. I’m Mike Jackness and I’m going to talk about my experience with running a Facebook contest for my site

On December 5, 2015 we launched We had tried our product out on Amazon and decided to make the move to our own site to build the brand.

Our first contest was January 1st. We offered a set of colored pencils every day for 30 days.

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Episode 14: Brand Building Insights Part Three

Today we finish out our 3 part series on brand building. If you haven’t listened to parts 1 and 2 we really encourage you to go back and give those a listen. We have covered what kind of products work well on an e-platform and how to bootstrap your brand with sites like Amazon. We’ve also covered trademarking and registering a brand. Today we’re going to discuss the why of having your own brand.

Having your own brand is all about control.

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Episode 13: Brand Building Insights Part Two

Welcome to Part 2 of our How to Build a Brand series. Last time we went over a few things to get you thinking about your brand, but on today’s episode Grant and I are getting into the nitty gritty and talking about the tools you’re going to need to build your brand successfully.

Remember, branding is always easier if you can inspire an emotional reaction or attachment with your product. But finding that product is easier said than done.

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