E597: 7 Easy Image Optimization Hacks
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As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?
This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.
How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.
The Big Takeaways
- Include a keyword in your main image packaging and add your packaging to your main Amazon image.
- More items in the main gallery image convey better value.
- A/B test your product image against competitors using PickFu.
- Check Amazon brand analytics for the performance of keywords for your product.
- Regularly update product images to reflect trends.
- Do not fear Amazon's TOS when it comes to images.
- Review competitors' images in competitive categories.
- Sometimes, ugly images perform better than beautiful ones.
- Continuously refresh your images to avoid looking dated.
Timestamps
- 00:00 – Introduction to Amazon Image Hacks
- 01:55 – Utilizing Packaging for Keywords
- 03:48 – Enhancing Product Images for Better Value
- 05:15 – A/B Testing Against Competitors
- 06:38 – Leveraging Amazon Brand Analytics
- 08:33 – Regularly Updating Product Images
- 09:59 – Pushing the Limits of Amazon's TOS
- 10:56 – Learning from Competitors' Successes
And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below!
Thanks for listening and happy selling!
