E603: The Ultimate 3 Month Product Launch Plan

In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible. 

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Launching a product isn't as crazy as it used to be. 

Back in the 2010s, you could put up anything on Amazon and it would do huge numbers. 

But today, its a different story. 

You have to have enough reviews for your product and a low price to stand out from the competition at the minimum. 

How do you get this all done? More importantly, what else can I do to guarantee success? 

Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch. 

Takeaways

• In the first few weeks of launch, price your product 40% lower to attract buyers.
• Focus on exact targeting for PPC in early stages.
• Send your products into Amazon Vine to get reviews early.
• Gradually increase prices; Amazon hates when you increase prices abruptly.
• Utilize promotions based on how competitive your product category is.
• Auto campaigns help identify effective keywords that you can eventually add to your manual keywords.
• Aim for 30+ reviews for basic social proof.
• Incorporate top keywords into product imagery.
• If you get a lot of bad reviews, consider relaunching your product.
• Continuously improve your product based on customer feedback.

Timestamps

• 00:00-  The Launch Process Overview
• 02:22 – Stage One: Weeks One and Two
• 05:44 – Stage Two: Weeks Three to Six
• 09:23 – Stage Three: Weeks Seven to Twelve
• 11:35 – Stage Four: Month Three and Beyond

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. 

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Thanks for listening!

Until next time, happy selling!