How to Become a Lazada International Seller

If you’re from the West, you might not be too familiar with Lazada. But this e-commerce platform is big in Asia, and it allows you to tap into the booming e-commerce industry in the area.

In this article, we’ll talk about how you can sign up as a Lazada international seller even if you're not from Asia.

What Is Lazada?

Lazada is an international e-commerce company that operates on multiple countries in Southeast Asia. As of writing, it runs in the following countries:

  • Philippines (
  • Vietnam (
  • Malaysia (
  • Singapore (
  • Thailand (
  • Indonesia (

Lazada is owned by Alibaba Group Holding—better known as Alibaba—and has been in the business since 2012. Now, it has approximately 155,000 sellers serving 560 million customers. Its main headquarter is located in Bras Basah, Singapore.

Lazada’s home page
Lazada’s home page

Lazada is similar to Amazon in terms of its being a marketplace and the fact that both big brands, as well as smaller third-party sellers, are allowed on the platform. It also has multiple marketplaces just like Amazon.

Similarities Between Lazada and AmazonDifferences Between Lazada and Amazon
  • Both are e-commerce marketplaces.
  • They accept third-party sellers on the platform.
  • Both have their own fulfillment mechanisms, but Lazada relies heavily on third-party delivery partners who use their packaging in delivering orders.
  • Amazon has one listing per product while Lazada allows multiple listings for the same product.
  • Most of Lazada’s customers prefer cash-on-delivery while most Amazon customers pay online.
  • Amazon operates mostly in the West while Lazada operates in Southeast Asia
  • Lazada does not have their own private-label brands.

Lazada allows multiple product listings for the same product. This means that unlike Amazon, you don’t need to worry about competing for the Buy Box or other sellers piggybacking on and editing your listings (unless of course it gets hacked). Because of the lack of prohibition against the creation of multiple listings for the same product, the platform looks and feels more like eBay.

Lazada sellers can also set up shop in each marketplace. They can customize their products, descriptions, shipping times, and prices in different countries.

What Is a Lazada International Seller?

A Lazada International Seller (aka Lazada Cross-Border Seller or LazGlobal Seller) is one who can operate in all of the platform’s marketplaces. This type of seller can manage his businesses across multiple countries with just one account.

There are three main types of Lazada sellers:

  • Lazada local sellers – ones who can sell within their country
  • LazMall sellers – official or authorized sellers for established brands
  • Lazada international sellers – can sell in multiple countries
lazmall sellers
LazMall sellers can be recognized by their tags.

International Sellers can use Lazada Global Shipping (LGS), which allows them to sell their products in any of the countries the company operates in with ease. It is similar to how Amazon Global Logistics works.

How to Register as an International Seller on Lazada

Even sellers who are not based in any of the countries Lazada operates in can sign up as international sellers as long as they have all the requirements. However, based on the platform’s current sign-up page, your shop must be based in any of the following countries:

MalaysiaHong KongAustralia
Mainland ChinaSouth KoreaBelgium
New ZealandSwedenTurkey
United States of AmericaUnited KingdomPoland

To sign up as a Lazada Cross-Border Seller, you can go to any Lazada Seller Center site. Here’s a list for your reference:

Links to Lazada Seller Centers
Lazada Philippines
Lazada Vietnam
Lazada Malaysia
Lazada Singapore
Lazada Thailand
Lazada Indonesia

Click on “Sign up as LazGlobal Seller” or the LazGlobal tab.

lazada seller center
Choose any of these links. It will lead you to the same page.

You need to prepare the following requirements to register as an International Seller on Lazada:

  • An active business license and registration (You can’t choose to be an individual seller if you want to sign up for LazGlobal)
  • Email and phone number
  • Bank details
  • Any of the following for security deposit:
    • Enterprise Alipay with a balance of not less than 3,000RMB
    • Personal Alipay of the legal body of enterprise with a balance of not less than 3,000RMB

After you register, wait for Lazada to send you a seller contract. You then have to sign this and send it back.

Once everything is set up, you can then add your products and customize your store. However, please note that Lazada limits the number of SKUs that sellers can list. This varies, depending on what type of seller you are.

New SellersSellers who were verified in the last 30 days


less than 5 net orders completed
Medium SellersSellers who have been verified for more than 30 days


Sellers with 5-100 delivered orders completed
Experienced SellersSellers who have been verified for more than 30 days


Sellers with more than 100 delivered orders completed
LazTop SellersFor LazTop Sellers10,000
Retail Sellers and LazMall SellersFor LazRetail stores and LazMall Flagship Store, LazMall Authorised Store, or LazMall Verified Store sellers20,000

Lazada Seller Fees

It’s free to sign up as a Lazada seller. However, there are a couple of seller fees involved in each sale. If you’re a cross-border seller, Lazada will collect fees from every sale, ranging from 2% to 4% of the selling price.

In addition, you also have to pay a 2% payment fee, and the commission fees will be highly dependent on the Lazada marketplace or region you are selling from. 

As of February 3, 2023, Lazada charges a VAT-inclusive 2.5% to 4% commission on sales. This is much lower than Amazon’s referral fees, which range from 8% to 15%.

The following tables show the complete list of Lazada’s referral fees:

lazada seller fees
lazada seller fees
Source: Lazada

Pros and Cons of Selling on Lazada


  • Beginner-friendly
  • Gives you access to a wider market because it caters to people who have no credit cards or bank accounts
  • An easy way to expand your business in Southeast Asia
  • You can sell on multiple marketplaces using one account


  • A lot of Lazada customers prefer cash-on-delivery, which means they can easily send the item back just by not showing up when the delivery arrives.
  • You are charged every time you make a sale.


Does Lazada ship to the United States?

No. Lazada currently doesn't ship to the US, but customers can get around this by using a freight forwarding company.

How long does it take to get my Lazada seller application approved?

Lazada will review your application within 48 hours after you sign up, but most people are approved within hours.

What products are not allowed to be sold on Lazada?

Lazada has a list of prohibited and controlled products you can check out.

Final Thoughts

Becoming a Lazada international seller is a great way to expand your business to the Southeast Asian market. E-commerce continues to grow in this region, and it’s good to explore new opportunities in the area to further broaden your business’ reach.

Have you tried signing up as a LazGlobal seller? What were the biggest challenges you had to face?

Christine Gerzon

As EcomCrew's content writer, Christine has developed a love for all things e-commerce and a constant need to imagine Jeff Bezos with hair.

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