How to Open Multiple Amazon Seller Accounts in 2024– Black Hat & White Hat Strategies
Can you have more than one Amazon Seller account? The short answer is yes, but you need to have a legitimate business need (according to Amazon). In this article, I'll talk about what qualifies as a legitimate business need and what you'll need to do to open up a second Seller Central account. I'll also discuss how other sellers use blackhat strategies to open multiple Amazon seller accounts without Amazon ever knowing.
This article is seller focused. If you're looking for how to open multiple customer accounts (and share your prime benefits) see this section.
Related Reading: How to Structure Your Company for Multiple Brands
Are You Allowed to Have Multiple Seller Central Accounts?
Around April 2020, Amazon changed their policy regarding multiple accounts and now allows sellers, with legitimate business reasons, to open multiple accounts without Amazon's approval. As per Amazon:
Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon's approval. However, Amazon recommends that you only open a second selling account if you have a legitimate business need and all of your current accounts are in good standing.
According to this policy, you no longer even need to request explicit permission from Amazon to open an additional Seller Central account IF you have a legitimate business need.
What is a Legitimate Business Need?
Amazon is incredibly ambiguous in their terminology legitimate business need. Is operating multiple brands a legitimate business need? Is wanting a second account to get a new IPI to score a legitimate business need? In my experience, Amazon basically allows sellers to open up a second account for nearly any reason as long as it isn't because your other Amazon account is suspended or in jeopardy of being suspended. Again, this is my experience only after having operated numerous Seller Central accounts over the years.
Do I Need a Separate Company for Separate Amazon Accounts?
This is one of the biggest misconceptions about operating multiple Amazon accounts – you DO NOT need a separate company to open a separate Amazon account. You do, however, need a separate bank account and credit card, but it can be in the same company name as your existing credit cards and bank accounts.
I've seen people open multiple companies just to open multiple Amazon accounts. You don't need to and it can make your life a lot harder in many aspects including accounting, management, and getting insurance.
Why Have Multiple Amazon Seller Accounts?
There are legitimate business reasons for wanting multiple accounts and not-so-legitimate ones including:
As mentioned, in my company we have different brands operated under the same company but that is entirely separate from one another. We have different branding, customer service emails and phone numbers, etc. If we have all brands under the same account it would make separating the brands down the road (potentially for a sale) very difficult.
Another reason to open a second Amazon account is to get a new IPI (Inventory Placement Index) score. Some sellers get stuck at a low IPI score and it severely affects their ability to replenish inventory and they turn to open a new Seller Central account. I have no idea if this would be defined as a legitimate business need or not but I know many people who have opened additional accounts for this reason and they have not gotten into trouble.
However, many sellers want multiple business accounts because they are very deliberately breaking Amazon's Terms of Service and they are terrified of having their account shut down. By having multiple accounts they're able to hedge their bets. If one account gets shut down, they can simply start selling their products on the other account.
The more grey area comes from legitimate white hat Amazon sellers who fear having their account suspended for illegitimate reasons. We've all heard horror stories from sellers who have had their accounts shut down simply in error. Unfortunately, this happens all too often. If you're an Amazon seller with your life savings stored in inventory and/or with employees relying on you for employment, having all your eggs in one basket is not necessarily the best business decision. I know many sellers who open a second (or more) Amazon account without Amazon's permission simply to mitigate their risk even though they do not explicitly break any of Amazon's rules.
Now keep in mind, that even if you open multiple selling accounts, Amazon is very good at detecting that these accounts are owned by the same person, even if there is not any information explicitly shared across them.
Do Most Chinese Sellers Have Multiple Amazon Seller Accounts?
I was first made aware of the seriousness of the problem of Chinese sellers with multiple accounts when a friend showed me a very complex diagram of all the Amazon accounts of the Chinese company he was working for. It was over half a dozen accounts. Ironically, this company shuttered its Amazon operations after about a year after it lost hundreds of thousands of dollars trying to bring its brick-and-mortar brand to Amazon.
During the massive suspension of thousands of high profile sellers in 2021, many sellers were reported to have dozens of linked accounts.
However, this problem extends well beyond Chinese sellers. In many of the ecommerce groups, I'm a part of, having multiple seller accounts is a strategy employed by many sellers to allow them to stretch the Amazon rules more than they might if they only had one account. These sellers are often using incentivized reviews, super URLs, and other black hat techniques. This is why there's a problem – these sellers have an unfair advantage over sellers with one account.
Using Import Records to Snoop on Competitors
One of the best things an importer can do is to use import records to see which supplier a competitor is using.
As mentioned, in America, import and export records are public information, however, the government does not catalog or give easy access to this information. However, there are tools that do allow you to easily search this information, the most popular and cheapest being Jungle Scout (others include Import Genius and Panjiva).
These tools allow you to:
- Find out what Chinese supplier a competitor is using (great for finding products)
- See how much a supplier exports
- Find out what suppliers export specific products
See our article A Secret Weapon for Doing Supplier Research
How Do the Black Hat Sellers Open Multiple Amazon Seller Accounts?
Amazon is very sophisticated at finding sellers with multiple accounts so black hat sellers have to be very sophisticated in return to avoid being detected in case one account gets suspended they do not risk all accounts being suspended.
To open up a second Amazon account, with or without Amazon's permission, requires the following things:
- Separate credit cards
- Separate email addresses
- Separate bank accounts.
This is actually the easiest part of the equation as Amazon does not require any of these three things to match up to the seller entity name, i.e. EcomCrew Inc can use a bank account under Dave Bryant.
The seller entity part is slightly more tricky although it is still relatively easy as one can simply use another personal name (i.e. your wife or relative) or register a new business. In China, it is a well-known secret that many Amazon Sellers require their employees to open up Amazon accounts under their names to avoid the whole seller entity issue. Many Chinese sellers have multiple (sometimes in the double digits) Amazon Seller Central accounts.
The hardest part of having multiple seller accounts is avoiding being detected. Almost all black hat sellers I know, whether in China or elsewhere, have multiple ISPs and computers. Each computer is then linked to one particular internet connection and they take as many precautions as possible to avoid ever accidentally logging one computer into the same internet connection as this would almost immediately alert Amazon that the accounts are from the same sellers.
How Does Amazon Detect Multiple Accounts?
Known ways that Amazon detects that a seller may have a second account are as follows:
- Device ID
- IP Address
- Credit Card
- Bank Account
- Company name (and/or DBA)
- Billing and/or Shipping Address
- Phone number
How to Open A Second Account – The Right Way
Once you've exceeded a few hundred thousand dollars in revenue per annum it is not a bad idea to open a second Amazon Seller Central account. The reason for this is that one temporary Seller Central account does not normally affect the suspension of the second account. If you get permanently banned, both Seller Central accounts will almost certainly get permanently suspended though.
If you ever decide to sell your business, having a second seller central account that you do not sell with your business also allows you to keep selling without having to build up seller history from scratch.
A fair warning – operating a second Seller Central account will increase your accounting work and overall maintenance.
How to Open a Second Account
As mentioned previously you will need a separate bank account, separate email, and separate credit card. They do not require a separate business or personal entity.
Again, even though Amazon has stated that you do not need their approval to open a second account, I still recommend that you open a case with them to request permission just to be safe.
You can also NOT sell the same products across multiple Amazon accounts, specifically at the same time. We have sold the same products across multiple Amazon accounts at different times (usually because of an inventory storage issue on one account) and have never gotten in trouble for it. Having two offers on the same product detail page is likely a recipe for trouble though.
Can you have multiple customer accounts?
You can open multiple seller accounts, but can you have multiple buying/customer accounts?
The answer is yes, you can open multiple seller accounts. Especially in a household where multiple members in that house may want their own Amazon accounts for various reasons.
Even better, you can share your Prime benefits with another account. See this page here.
Conclusion
Hopefully, this gives you some insight into how sellers are using multiple Amazon Seller Central accounts to get an advantage over you. With Amazon easing their policy on opening multiple accounts, having a second (or third!) Seller Central account can be valuable.
Do you have multiple Seller Central accounts? If so, do you find it to be an advantage for your business? Would you like to open a second account and have any questions about the process? Post your comments and questions below.
Hey Dave,
Thanks for the awesome article! I do wholesale and I’ve noticed some sellers opening 4-5 accounts to dominate the buy box. They sell the same products on all accounts. They have very similar Seller Names, similar Company names, and almost same address (only the Suite number is different). Is that against Amazon’s TOS? Can’t find a way to report it in the HELP menu.
Thanks,
Adam
I have been selling books for a few years never made over 8,000 dollars. Used books. I am going to start selling New doing OA. I only have 150 books to list for this year in total and will no longer be selling books but just focusing on New OA. Should i open a second account for the New OA? And in a month close the other account or just use the same account and sell New
Both selling books? I’d probably keep them in the same account.
Unfortunately I tried to open another seller account and it wouldn’t allow me because I used the same phone number.
Thank you so much for this tutorial. but my question is if you get approval from amazon and you opened multiple accounts if one account has a problem will it still affect the other account?
Hi Dave,
Great content! I wonder if the account will triger KYC or any other account review if the legal entity is changed? If so, what materials should be prepared to pass the review? We are in the process of updating the legal entity and would like to prevent hiccups if possible.
Thanks!
Hi Dave,
Are you 100% sure about the fact, that one company name can open multiple seller accounts? Because i have contaced the support and they said that a different company name is required otherwise an error will occur.
Thanks a lot mate!
Hello Dave,
I enjoyed your articles and congratulations on your success.
I had a store that was suspended in June 2022, as well as a friend of mine which his was suspended in January 2022. We both have been researching the best way to get back to selling on amazon. Now we did open LLC, used our personal address, and our own ID for our store. We are wondering if we can use our LLC info once again with the same information (our address, our names, our ID info) , but change the Credit Card, Bank account, and email. Also if it gets approved do you recommend we request permission? We have been contemplating using VPN other steps we are just not sure. We want to make sure we do everything the right way. And any other tips or suggestions would be helpful.
We also had funds still held for longer than 90 days, any recommendations for getting those funds back from Amazon. Should we be sending a particular type of request to get those funds returned faster?
Our best regards.
Thank you
I am thinking of opening up a 2nd and 3rd account because I want to expand my brand portfolio. Getting a separate bank account, separate email address and name of person will not be a problem.
My only question is about how Amazon detects multiple account: Device ID and IP Address.
There are many ways to go about this. My question is, can I use virtual PC from either Azure, AWS or some other 3rd party company that rents out virtual PC with static IP address be okay for this?
I am using multiple amazon seller account in different computers also with same internet but since last 1 month many of my accounts have been suspended by amazon so what is the problem, can you please explain what is happening and what to do?
Hello Dave!
If I got a permanent suspension on my old account, can I open a new account by registering a new company? And can I register it in my name or does it have to be registered in someone else’s name?
Thank you very much for the information you provided here!
Generally if they connect your accounts the new one will get banned too and simply having a different company is only one way to avoid ‘connection’ between the accounts (there’s a lot of other things, i.e. IPs).
Hi Dave,
Thanks for your informative article.
I currently have one selling account where I sell existing brands. I have incorporated another company that will develop its own products (PL/white label) and I am planning to open a second selling account on Amazon for this company. However, I am the director for both limited companies. Will this be an issue or will this be ok as long as they have separate bank accounts, domains, email address etc?
Your advise is very much appreciated.
Thanks
Muss
Hi,
A very helpful article thank you.
I am now about to apply for a 2nd selling account for a separate business that does PL (or white label) only, unlike my current selling account which is for existing brand retail and online arbitrage.
My question is; I am the director for both companies. They do have separate bank acc, email addresses, registered to a different address, but I am the director for both limited companies. Will this be ok? And what is the best way of applying for a 2nd account, should I email Amazon first or open a new case? I previously opened a case and they relied that I don’t need their approval as long as I have legitimate business reason. Where do I identify my legitimate business reason?
Any advise is very much appreciated. Many Thanks
Hi Dave,
Thanks for this very helpful article.
Out of curiosity, I am managing one seller account for the company I work for (as an admin).
However, I want to start managing a second account for a friend (separate addresses, name, company etc and completely different categories – appliances parts vs cosmetic).
My question is, can I operate on the second account under “user permission” option and have the main account (day to day job) working as usual ?
Thank you
Should be able to.
Hi
Thanks for the insightful article
I would like to hire two different teams of VA’s to manage wholesaling for my amazon account.
It will get confusing if both teams use the same account.
Do you think this would be a valid reason for amazon to let me open a second account?
You don’t need explicit approval any more.
Thanks Dave. Does your approach to setting up multiple accounts under the same business entity (assuming legitimate business need) apply to Amazon Europe as well as Amazon US?
Thanks Dave for this helpful article
I would like to ask you please
My account registered in my person’s name has been canceled due to suspicious activity and a linked account (this happened because of my virtual assistant)
Can I get another account by registering llc and linking a new account to it?
Can Amazon suspend my new account if it finds out that I am the owner of the company
Thank you again
Regards
Yes, if Amazon determines your new account is connected to the old account, they’ll likely suspend it.
Hi Dave. Love the article. Do you know a good way to transfer several listings from one Amazon account to a new one you control. Keeping in mind these listings are brand registered.
The backstory is that we have an Amazon account with over 1000 private label ASINs. 50% of the ASINS have one brand name (brand registered) and the other 50% have a different brand name (brand registered).
We want to break these two brands apart as they sell totally different products, however, we don’t want to go through the time it will take to recreate the listings on a new account.
Any tools/tricks you can think of?
Hi Dave,
Great article.
1. Am I correct that even if you get permission from Amazon to have a second account, you need a different account owner when you open the second one?
2. I do private label in my current account, but I am starting wholesale and I’d like to separate the accounts. I don’t have a huge amount of sales yet. Am I likely to get approved? I have different teams working on private label vs. wholesale so that’s why I would like to have them in separate accounts.
Thanks!
Hola Dave, thanks so much for the great article.
We currently sell nutritional products in Amazon Mexico with our own corporation and brand. We recently started selling products outside the nutrition realm and we’d like to seperate those products into there own brand , but still under our same corporation. We thought a second Amazon seller account for the new brand and different types of products would a good idea so that led me to your article.
In your opinion should we do the following
1. Ask permission from Amazon.
2. Get a new bank account, card, and email address.
3. Sign up for a second seller account under the new brand but same corporation.
4. (Here it gets tricky) Delete our current listings for the non nutritional products in the first seller account , wait 24 hours, then list the same products under the new second seller account?
5.Does this cover it all?
Thanks for any insight you can provide.
Sounds about right to me. Just make sure you don’t have any ACTIVE offers for the same product on both accounts.
Hi Dave,
I recently opened a Seller Central account under an LLC (LLC is a partnership with one other person, I’m the point person in Seller Central). We made this LLC exclusively to launch a private label brand and we are planning on selling that particular brand exclusively using this Seller Central account.
My wife and I want to start retail arbitrage on the side.
I was thinking of opening a separate Seller Central account under my wife’s name (under personal info, not a business) with separate bank account, CC, social etc…… The LLC I mentioned above is registered under my home address so If I open a new account under my wife’s name it will have the same address plus the same IP address…
What would you suggest, is this a good enough reason to request another account, should I ask for permission form Amazon?
Thank you
James
Hi Dave.
Thank you for this enlightening piece.
Our company has one account, where I am registered as the beneficial owner and I handle our Amz account. Our company recently bought 25% of a totally different company with a separate brand, that sells different products, and I have just registered a new (second) seller account under the new Brand, where I will also be listed as the beneficial owner, since I will be responsible for the Amz account there too. The new brand has the same address as for the first account. This account has been approved.
Within a matter of 6 months, we will most likely do the same with a couple of other companies, where I will be responsible for the different accounts. All of these will be separate companies, brands, and products.
Do you know, if this will potentially cause complications down the line? and is there any way, that I as a person can be approved officially to handle multiple accounts for different companies as the beneficial owner (I am an the board for all of them)?
Best, Mia
If I have registered multiple legal entities e.g LLC. Is it possible to open different accounts?
Yes
Hi Dave
Dear Seller,
Your Amazon account could not be opened as we have noticed that you have multiple Amazon selling accounts. If you wish to proceed with your verification, you will need to close all other accounts currently registered from your end and answer below questions:
1: Business justification for multiple accounts.
2: Provide a list of accounts you currently have registered and email address.
If we do not receive your response within 14 days, you may not sell on Amazon.com, Amazon.ca, and Amazon.com.mx.
We look forward to hearing from you soon,
how can I resolve this problem .Not opened com account .I answer this case but amazon bot answer to case.
You may have authorized a third party app or someone to access your account. Review what other apps/people you’ve given access to and try to explain this in your case.
Hi Dave,
Great content here very informative. I had posted a question here few days ago but didn’t get an answer maybe my email wasn’t correct. Anyway here it is again. I have one amazon account on amazon currently running successfully with my own LLC . Scenario; Now I have a friend who is interested in doing business with me but he hesitates to form an LLC in partnership with me for some tax reasons and wants me to open an LLC on my name only to create another amazon seller account. Obviously I cannot jeopardize my first account, so I would like to ask If I form LLC on my name run business as usual ( by the way its gonna be different products etc. ). Does amazon check LLC public record and would amazon find out or would they suspend us? We are going to have a agreement done by CPA and the whole thing its just he cannot have his name on LLC .
please guide I highly appreciate it. thanks again
They would most likely find out the accounts are related. Shouldn’t cause any problems unless one of the accounts gets suspended.
Great content Dave. I’m planing to open a second seller account with a partner who’s hesitant to form LLC as a partner with me for tax reasons. If the new LLC is formed only on my name now for this second account and I already have one account with another LLC and all different information on Amazon, Would there be problem amazon find out that both LLC’s belong to me? Just want to make sure I don’t do anything that can create trouble with first account and against amazon policies. If I must have new LLC with both of our names and or with different persons,?
thanks
Hi Dave,
Thank you for great input. Question:
Scenario Husband and Wife have different last names. Live is one home address. Wife just opened one account, formed LLC with home address and personal credit card to pay for monthly membership fee.
Husband opening second account, formed LLC, used forwarding address (not home address). Bought/Using different new computer, using different internet. For his bank info he inputted his personal bank account info and not LLC, got to the page where his DL and A copy of Bank statement is needed.
Since the bank account info cannot be changed and since the husband has not pressed SUBMIT with the documents above, Can husband register another account and input proper business account in the new store?
Should be OK but I’ve seen people get flagged for similar things. It only normally creates problems if/when one of the related accounts gets suspended.
Hi there Dave, amazing read, I probably wont get my suspended account back so i was wanting to open a new accounr, can i use the same name for identity information as they will ask for some form of Id, if not how can i counter this? Also in terms of address I can use the houses next door which is a different address but unfortunately does have the same post code, will this be ok?
Faizan
Thank you
That’s really tough. Amazon is pretty good at eventually allowing suspended sellers back so you need to work on that if you want any hope of using your current identity to sell again. If you truly are you permanently suspended that’s going to be tricky.
Hi Dave,
It’s a great content! Thanks for sharing this. I got a question, we somehow realized that we have 3 different Merchant ID’s and we have only one amazon account. We are using just one merchant id but amazon brand registry teams see another merchant Id when we try to do some brand-related thing we figured that out this but we don’t have any idea how this duplication happened. Our Brand registry seems to look related to a Merchant ID that we can not access at the moment, we just know that there are 2 more Merchant ID’s out there. We have a lot of case about this, but couldn’t solve the issue since December. What do you recommend we do?
Best,
Emre
Wow – confusing. No idea!
Hi Dave,
Thanks for the all information you provide to the public. I would like to open a second account and asked sellercentral about it and got the permission although they don’t have any restriction about the second account except the legitimate business reason. I also asked if there will be any problem if I use the same mail and IP address. They also said there wouldn’t be any problem. Should I trust these answer since we have been hearing a lot of similar situation and Amazon deactivates the accounts without any reason. Would there be any problem if I use same computer(s) for my second account although I got the permission for the second account. Thanks
I’ve been using two accounts as described above for years now without incident.
Dave, can I format one of my pcs that previously logged on amazon account, then use IP changer and log in another account in the same internet? Nowadays I have 2 internets but I want to have just one, as well as I use a exclusive desktop for this, But I would like to carry the work to where I go.
For a second account you’re trying to run stealth? No, you’ll need to do more than just change the IP.
Hi, I would like to ask you for a help with my Amazon seller account. I am a sole enterpreneur, and I need to transfer my account to the new legal entity – a limited liability company (100% owned by me). I can ask the Amazon officialy for an approval of such transformation, but (based on their emails) this step can take a long time (several months), during which I cannot sell through my original account and receive payments, plus there is no guarantee for getting this approval. This is not acceptable for me to interrupt my business for such a long time.
Also I cannot ask Amazon officialy for second account, since I dont have a legitimate business interest for the second account (I am focused only to 1 type of product offering through Amazon).
Thatswhy I am thinking about such strategy: (1.) first try to get such approval for account transformation under new legal entity through Amazon verification process, (2.) if this process takes too much time, I will establish new seller account for my limited liablity company (with different owner, address, phone, email, bank account, new PC, new IP address, etc). Only my previous return address (for parcels sent back by customers) will match with my new address, this is difficult to change (do you think that they are also comparing the old data?). Plus I need to offer same products (just with small difference). Please, what is your opinion (based on your experience)?
Thanks a lot
Thank you for such interesting topic. I am solving now a problem with my Amazon seller account.
I am a sole enterpreneur, and I need to transfer my legal entity to the limited liability company registrated for VAT, within the same seller account. I can ask the Amazon for the approval of such transformation of the account under new legal entity, but (based on their emails) this step can take a long time (several months), during which I cannot sell through my original account and receive payments, plus there is no guarantee for getting this approval. Also I dont have a chance to get an official second account, since I am focused in just 1 type of products.
Thatswhy I am thinking about such strategy: (1.) first try to get an approval through Amazon verification process, (2.) if this process takes too much time, I will establish new seller account for my limited liablity company (with different owner, address, phone, email, bank account, new PC, new IP address, etc). How deep they compare the sellers account, are they also comparing the old data? (for example if I use the return address, which I originally used (but later changed) in previous account). Also is a problem if I will offer same products (just with small difference)? I would be happy with any advise. Thanks a lot
Hi Dave,
I sincerely appreciate all the information you give out. Are there any WMS or ERP’s that would work with multiple account users? I don’t want to flat out say black hat users, but how do smaller companies trying to scale into a 3PL avoid getting banned once we accept and launch more brands? I know with the policy change in Apr, 2020- we might be allowed a second account, but would Amazon approve a third or forth as long as we are in different categories?
A brand owner that I reached out to (wholesale) is interested in having me manage his brand’s Amazon presence.
He currently sells to 5 sellers and he wants to get rid of all of them. He wants to be the only seller and he wants me to manage his Amazon account (PPC, restock advise, listing optimization, etc). He is going to pay me a commission of the sales to do this under a contractual agreement. He does not currently have an Amazon account.
I have a few questions:
1. What would be the best way to go about creating a new account to manage this product considering that I already have a seller account?
2. In order to abide by Amazon’s multiple account policy, would I have to create the separate selling account and notify Amazon ahead of time?
3. Should the seller account be in my name/address or his? Is there a way for him to create a seller account and for me to “legally” manage his seller account?
The best solution is for him to open an Amazon account and add you as a user (do not open it for him…even with his info- potential for a lot of nastiness doing it this way). Otherwise, if you want to open it up under your name, then follow the steps here.
I am currently dropshipping on Amazon. I want to open up a new PL store. I am worried if I request for a second account from Amazon they may possibly figure out I’m dropshipping on my current account and suspend/block me. Have you heard of this happening?
I’m thinking of starting a new account. I do have a legitimate business need and contacted amazon to ask permission as you suggested. I’m still a little nervous about this process as I’ve heard they sometimes still suspend accounts even after giving permission. I’m mostly concerned about how to get around the device ID. Is this something I should worry about and do I need to purchase a new computer? Would strongly prefer not to buy a new computer for this.
Hi Dave,
I hired a virtual assistant in the Philippines to help me manage my Amazon seller account and gave him user permission. I am aware that he is managing other Amazon seller accounts as well, if any of the other Amazon seller accounts he is managing get suspended can that have any effect or jeopardize my seller account as he has user permission to both (and others) accounts?
Thank you very much!
Hello, I have a professional seller account that I haven’t sold anything yet. Also I established LLC in USA. I am waiting for EIN right now. I want to open new business seller account for my LLC. Is it possible? Or if it is not possible, can I convert my professional seller account into bussiness account? Which one will be true? Thank you.
Hello Dave,
Our Brand is register in UK but our seller central account is disabled now can i use my Brand with another seller central account
Most likely you’d have to transfer brand registry which will be “fun” if the other account is disabled.
Hi Dave, thanks for the article. I would have a quite urgent question for you.
I am a 20 y.o. student and I started my consulting business on Amazon few months ago. I am now working for 3 different companies. I didn’t know anything about the possible problems of accessing different account from the same PC. So, I used their accounts, switching from one to another for several times, from the same PC. Later on I discovered this could be a big problem and I wrote to the performance department of Amazon, explaining the situation – that I am an Amazon consultant and the only reason I used several accounts from the same PC and IP address was this -, but they haven’t answered yet.
I logged in the accounts using their own main credentials, so not how a second user. All the data inside the accounts are different, but anyway I used the same computer several times for the different accounts.
I am really afraid Amazon could suspend the accounts of my clients.
1. Which is the probability this could happen? And how soon?
2. I need to access their accounts from the same PC, but in a regular way. How can I do this? I can’t ask for the classical permission of using multiple accounts; it is a different case in my situation, I am only a consultant, these are not my companies. I thought about signing up my agency inside the Service Provider Network, but I don’t know if this could be a solution.
3. What can I do in order to be sure that the old accesses (in the different accounts from the same computer) won’t be a problem in the future? Even if I solve the problem now, anyway the data will remain…and I am afraid the accounts will be suspended in the future.
I know it was a long question, but it looks like nobody has a clear answer. You could literally save my business. Thanks in advance!
Hello, congratulations on your explanation, I want to ask you if the parameters to create a second account are the same for KDP? both for readers and book owners? thank you
I’m not sure.
Hi Dave,
Thanks for your kind sharing! I’m also facing this issue since I have 2 Shopify stores and Shopify’s policy is one selling account can only connect to one Shopify store. I just opened a case and got reply from Amazon that “Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon’s approval.”(Is it a approval or not?)
However, I don’t know what’s my next step, should I just follow the ordinary steps to create a new account with my credit card and tax information which I used for the selling account I have now? (As far as I know, my company has only one tax information and address in the USA) Or there’s another page to register? Looking forward to your reply, really appreciated!
You’d normally just go through the motions to open a brand new account. There’s no separate page.
Hi Dave
I am a seller on amazon. I have recently opened a second account under a separate company (Same Owner). Amazon has suspended my second account with the reason of having multiple accounts. The reason for opening a second account to sell two different sector products under different brands. I was not aware of the restriction of 2 accounts. Can you please guide how to handle this issue?
I believe you’ll have to substantiate it with a legitimate business need to seller performance.
Hi Dave
Thanks
Hi Dave, thanks for this insightful article.
I have issues setting up my seller Central account as I submitted a wrong document (twice), now I am stuck as I am unable to submit the correct document. Amazon seller Central support keep sending my template replies stating that I can resubmit my document or change the information provided to match the document. Both options are not valid as there is no more “Upload Button” for me to submit the document and as the submitted document is incorrect, I am also unable to change information to match the it.
Do you know in this case, can I just forget this submission and open a new account? Since this account is never approved in the first place.
Thank you for your advice in advance.
Best,
KP
my credit card adress and my home adress need to be the same? if it differ of each other may cause suspension?
Hi Dave,
Hope you doing well. I’ve question for you.
I’ve seller account in Canada but is it possible if I open another separate account in UK with the same identity but with different address, phone number, IP, credit card and also that account will be operating from UK not from Canada. Like I’ve driving license from both countries so I’ll provide identity documents from UK driving license.
These’s still chances of getting flag or suspended?
I would think you would be fine. Normally UK is treated separately regardless.
can you be beneficial owner on two amazon accounts without amazon permission?
It would appear it’s OK now.
Hi Dave,
Thanks for your content. Today is 25/06/2020 and i wanted to open a second account without approval already waiting months for it and never arrives.. I wanted to find first on amazon page where is written that there is no longer need of approval.. but i was unsuccessful just found the opposite.
https://sellercentral.amazon.com/gp/help/G200421970?language=en_US&ref=ag_G200421970_cont_181
Where did you found this information so i can read it in an official way.
Thanks
Gabriel
If you contact them asking permission they’ll say you don’t need explicit permission.
HI Dave,
Do you know if Amazon have a DOB data base for screening new applicants. Just like they would check IP address, bank acounts, company name etc?
thanks
John
No idea unfortunately.
Had an account on Amazon under my name which got suspended and could not get them to reinstate, this was back in 2017
Now my wife wants to sell on amazon her stuff which is different to what i was selling on amazon, she already sells on ebay and other places.
Will living at the same address be an issue, she was a shareholder in my company but is no longer, the wifes company is a separate entity and the business address is different.