E146: Under the Hood with David Wilson Part 2 – Taking a Plateauing Business to the Next LevelMay 17, 2018 in Ecom-Crew-Podcast
For those who missed Monday’s episode, David Wilson is our Under the Hood guest who enjoyed massive sales growth right before suddenly experiencing a plateau. He tried regaining growth by increasing ad spend, to the point that his profits were in danger of drying up. He needs cost-effective ways to get his sales back on pace, and that is what we talk about in this episode.
On Monday’s episode, David and I talked about the basic things he needs to take care of before he can move on to actual growth strategies, which is delegation. We talked about his need to hire VAs and let Amazon FBA handle his inventory so he can have some free time to focus on high-level tasks that only he can do.
Today we get into the “meat and potatoes”–the actual strategies David needs to employ to boost his sales. In particular we talk about the following, among others:
- Improving product photography
- Utilizing all listing image space provided by Amazon
- Using infographics
- Shooting lifestyle videos and photos
- Enhanced brand content
- Running promotions and giveaways
- Choosing a modern Shopify theme
- Utilizing influencer marketing
- Expanding to Amazon EU and Canada
I hope you got valuable practical advice from my conversation with David. If you’d like to get a one-on-one coaching session with me and be featured on the podcast, join our Under the Hood program here.
Thanks for listening! Until next week, happy selling.
Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.