Getting into ecommerce is tough–it’s a low margin business and it’s saturated with competition from big and small names alike. In order to break into the game you need to have a lot of resources, with cash being one of the most important.

But when Katrina McKinnon started her ecommerce business 10 years ago, she didn’t have a lot of money. There were already big names operating in her niche and not having money for paid traffic is a huge disadvantage. So she did what she knew she can do well–attract organic traffic using excellent content.

In today’s episode Katrina shares with us some SEO techniques she used to drive traffic to her content over the years in her business. These techniques are so effective that her business was able to afford her a nice house, nice cars, and good education for her kids–all through organic traffic.

Here are some conversation points:

  • How Katrina and I met
  • Her background and how she started in ecommerce
  • How Google is moving away from plain old search results
  • How to leverage different types of content to get to the first page of Google’s search results
  • Image pack and featured snippets

Aside from being an SEO expert, Katrina also works on connecting business owners with virtual assistants who are vetted and trained in ecommerce. She runs eCommerce University where aspiring virtual assistants learn about ecommerce. Successful graduates of the program are then vetted and listed on eCommerce Expert where business owners can hire them. If you’re in need of someone to help you in your business without having to train them in ecommerce yourself, check out eCommerce Expert.

Resources mentioned:

Facebook Messenger Webinar
EcomCrew Premium
Schema App

Thanks for listening to this episode! Until the next one, happy selling.


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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.