An ecommerce seller’s journey is rarely a smooth one. If you’ve been a regular podcast listener, you would have heard me talk about Amazon suspending one of our best selling products. In this episode, I’m going to share more about that particular experience.

A couple of weeks ago, our ColorIt gel pens were randomly flagged as hazardous materials, even though we’ve sent the documentation well in advance to prevent this from happening. I won’t go into detail here about the events that followed (that would be giving too much away) but suffice it to say that they were maddeningly frustrating.

Through this experience, I’ve come to reflect that there’s a greater need to balance our business off of Amazon. Because at the end of the day, we can’t expect them to lift a finger on problems like this (even if you’re a million-dollar seller) if it doesn’t affect their bottom line.

Finally, I’d like to clarify that this is not me telling you that we’re hating on Amazon, but rather a cautionary tale to other ecommerce businesses disposing of their inventory on this platform.

Useful Resources:


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Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.