Our Under the Hood guest today is struggling with a problem that’s very baffling.

Shervin Mazaheri is struggling with conversion rates on his website. We’re not just talking about low conversation rates, we’re talking about extremely low conversion rates–talk about 0.1% in the last 180 days.

In this episode Shervin and I go over his website and points out which parts need improving that might help increaase his conversion rate.

Below are some takeaways:

  • It’s very important for the website to establish trust. One of the easiest ways to do this is to write a good About Us page.
  • A prominent Returns policy helps take the worry off of buyers’ minds.
  • Build authority by trying to create the best informative content in your niche.

Shervin and I also discussed hiring tips and how to keep employees happy, especially remote Filipino VAs. Listen to the episode to learn how I’ve managed to keep my PH team happy and motivated!

Until the next one, happy selling.

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.