In this segment, I regularly come across ecommerce entrepreneurs who need help in getting their marketing efforts down pat. But once in a while, I get people like Anthony who bring a different concern for me to wrap my head around, and for all the listeners out there to learn from.

Background

Like many people new to ecommerce, Anthony Procopis started selling products that he didn’t have an interest in personally. He was using Shipwire to sell mosquito nets online in 2008. But being a skilled golf player and someone who truly enjoys the sport, transitioning into the golf-related niche was inevitable.

A Patent Issue

Anthony has ventured into creating his own product and has recently improved upon a golf swing trainer that’s already available in the market. However, he has a few challenges in front of him. One is having to contend with copycats that have brought the price down for his product. The second and more significant one is licensing. He is looking at having a big golfing supply company distribute his ‘patent pending’ product.

Listen to the full podcast for more of Anthony’s concerns and my insights on how he can grow and expand his present ecommerce business given his unique set of challenges.

Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!

Registration to EcomCrew Premium is now closed. But, you can still learn from us through our suite of free courses. You’ll find a total of 20 videos covering ecommerce topics like Importing from China and Building a 7-Figure Business.

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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.