When we made the move from affiliate marketing to selling our own physical products years ago, we realized in a kind of baptism-by-fire way how starkly different the two business models are.

Mike Higman, owner of HuntingGearDeals.com, is trying to make the same shift. In this episode, he and I talk about the 3 things he needs to carefully consider to make sure he is prepared to take his business to the next level: cash flow, products to sell, and content strategy.

You’ll learn:

  • Why cash flow is the enemy of a physical products business
  • How to find the perfect product to sell by leveraging information from your affiliate marketing website
  • The best way to rank your website on Google
  • How to gather content from true fans of your product
  • Why you need to be careful about spending tons of money on web development

Mike and I met when he signed up for 5 Minute Pitch. Check out his story and pitch.

Resources mentioned:

E184: Dealing with Cash Flow
5 Minute Pitch

Thanks for listening! Until the next one, happy selling.