It’s almost the end of July and we’re down to the last episode of Women’s Month. I’ve had a great time chatting and learning from all these incredible women.

Today’s guest is a returnee to the EcomCrew Podcast. Dana Jaunzemis is the founder of HomeHealthtesting.com. She has a solid accounting background. She and I have been friends for years and was in one of my earliest podcast episodes where we talked about ecommerce growth and profitability.

In this episode, she and I discuss the importance of ecommerce accounting and how to make more money out of existing sales.

Dana shares her thoughts on the following:

  • Percentage of women involved in ecommerce (3:29)
  • The importance of liking and respecting your customer base (10:19)
  • The joys of being an ecommerce entrepreneur (12:01)
  • Approaching ecommerce accounting at the micro-level; essential data points (22:35)

Aside from her core business, Dana also blogs about her experiences as an entrepreneur on 44ideas.net.

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This episode is part of our Women’s Month celebration. We’d love to see more women in the ecommerce industry, so if you are a female business owner, head over to www.ecomcrew.com/underthehood and tell us your story. We’d love to feature you on the podcast.