EcomCrew Podcast

E270: How to Make More Money Out of Existing Ecommerce Sales

It’s almost the end of July and we’re down to the last episode of Women’s Month. I’ve had a great time chatting and learning from all these incredible women.

Today’s guest is a returnee to the EcomCrew Podcast. Dana Jaunzemis is the founder of She has a solid accounting background. She and I have been friends for years and was in one of my earliest podcast episodes where we talked about ecommerce growth and profitability.

In this episode, she and I discuss the importance of ecommerce accounting and how to make more money out of existing sales.

Dana shares her thoughts on the following:

  • Percentage of women involved in ecommerce (3:29)
  • The importance of liking and respecting your customer base (10:19)
  • The joys of being an ecommerce entrepreneur (12:01)
  • Approaching ecommerce accounting at the micro-level; essential data points (22:35)

Aside from her core business, Dana also blogs about her experiences as an entrepreneur on


This episode is part of our Women’s Month celebration. We’d love to see more women in the ecommerce industry, so if you are a female business owner, head over to and tell us your story. We’d love to feature you on the podcast.

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.


  1. Hi there, I’m new to your podcast and website – fantastic content! I’m just starting out in my e-commerce journey (first shipment from China recently). This podcast was most interesting and it was great to hear Dana’s take on accounting and how the numbers are soooo important! However, you both used a term throughout that I’ve only ever come across in math, “skew”, a degree of distortion from the norm which I didn’t hear you define. It seemed that at times your were talking costs linked to a product and other times costs linked to an individual unit, and another time total business expenses divided by product/unit? Please could you enlighten me – I’m not from N.America, so perhaps that is a factor in my lack of understanding of your use of this term. Thank-you once again for the wonderful content you are producing!

    1. Thanks Derek for bringing this to our attention. We’re saying SKU not Skew :) SKU is simply any individual product.

  2. Thank you so much for getting SPECIFIC with NUMBERS today! Sooooo helpful. I can change my generic monthly task of “kill PPC losers” to something with real teeth now. You guys rock!

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