It’s almost the end of July and we’re down to the last episode of Women’s Month. I’ve had a great time chatting and learning from all these incredible women.

Today’s guest is a returnee to the EcomCrew Podcast. Dana Jaunzemis is the founder of She has a solid accounting background. She and I have been friends for years and was in one of my earliest podcast episodes where we talked about ecommerce growth and profitability.

In this episode, she and I discuss the importance of ecommerce accounting and how to make more money out of existing sales.

Dana shares her thoughts on the following:

  • Percentage of women involved in ecommerce (3:29)
  • The importance of liking and respecting your customer base (10:19)
  • The joys of being an ecommerce entrepreneur (12:01)
  • Approaching ecommerce accounting at the micro-level; essential data points (22:35)

Aside from her core business, Dana also blogs about her experiences as an entrepreneur on


This episode is part of our Women’s Month celebration. We’d love to see more women in the ecommerce industry, so if you are a female business owner, head over to and tell us your story. We’d love to feature you on the podcast.