E272: Testing Out PickFu with John Li

Ecommerce conferences are really a great way to meet people. Sometimes these new acquaintances spark great partnerships as well.

I met John Li at lunch during this year’s Sellers Summit event in Miami. I got to learn more about PickFu, the polling platform he co-founded. 

A few weeks after we met, he sent me an email with a poll he created on the old homepage of one of our brands, Wild Baby. The results were so interesting that I had to get him on the podcast.

At the beginning of this interview, he talks in detail about the following:

  • How PickFu started (3:53)
  • Use cases for the tool (6:00)

That initial poll was great data to have at the time because we were in the process of changing the Wild Baby homepage. So, each of those 50 comments we got was helpful. When the new homepage was ready, we ran a series of other polls that revolved around the redesigned homepage. Find the timestamps for those below.

  • That first poll John did on our old Wild Baby homepage (7:47)
  • Poll on the redesigned homepage (10:46) 
  • Splitly test (13:22)

We also ran a PickFu poll to assess the effectiveness of our sign up page for EcomCrew Premium. Listen to the results at the 25:06 mark.

More recently, we ran a poll against a competitor for one of our products. I'm happy to note that 29 out of the 50 people polled opted to buy our product instead of the competitor. Take a look at the results here.

I hope you find all of these poll results interesting and useful. If you want to get feedback on your own website images or Amazon listings, you can use our affiliate link at pickfu.com/ecomcrew and get 50% off on your first poll. For questions, you can shoot John an email at john@pickfu.com.

Subscribe to the 5 Minute Pitch podcast to listen to all the pitches and deliberations from the show’s first season.

Join season two of the 5 Minute Pitch by filling out and submitting the application form.


Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
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