E307: Breaking the Patterns in Copywriting with Lianna PatchMarch 23, 2020 in Ecom-Crew-Podcast
Today, we’re joined by Lianna Patch of Punchline Copy and SNAP Copy. Lianna was one of the speakers during ECF Live this year, and even though I didn’t really have an initial interest in the subject of copywriting, her presentation easily became one of my favourites because of how funny and entertaining it was. So, after hearing her talk, I knew I had to get her on the show.
In this episode, I specifically requested if Lianna could share some copywriting tips that we can use to take home and really just implement right away and so, today’s episode is just full of that – actionable advice, entertaining stories, and proof that shows that these things really work.
So grab a pen and paper, and take notes. This is going to be an episode full of educational tips and advice.
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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.