Things go by really fast in ecommerce, and as early as now, you should already be thinking about your plan of attack come Q4, what with all the issues online sellers have faced this past year.

My guest today is Austin Henggeler. He is the Director of Sales and Account Management at Tophatter, a discovery shopping channel that lets customers participate in live online auctions and get deals on various products from third-party sellers. 

Today, we’ll be talking about what selling on Tophatter looks like for newcomers and sellers looking to expand their business. 

We’ll also go over Austin’s predictions going into the holiday season as well as some consumer and merchant trends that he’s observed over the past year, including how customers have been buying non-products (subscription services, experiences, etc.) way more and even considering those as gifts for the holidays.

We’ll also talk about the current shipping crisis and how the pandemic can still play into all this as 2021 slowly draws to a close.


  • A little bit about Austin and Tophatter – 1:32 
  • Austin’s holiday predictions for 2021 – 3:44
  • How selling on Tophatter works and what your margins will look like – 13:26
  • Consumer and merchant trends going into Q4 2021 – 19:25
  • The current shipping and supply chain situation – 24:27

It’s been a fun conversation with Austin and I can’t help but wish we had more time. If you’re interested in selling your products on Tophatter, check out their open marketplace over on

By the way, if you’re not already selling on FBA, we’ve just released a full-length FBA for Beginners course tailored to helping you launch and take an Amazon FBA business from 0 to 100. Sign up here.

Lastly, don’t forget to leave us a review over on iTunes if you liked this episode.

Until the next one, happy selling!