E426: Applying the 4-Burner Theory for Ecommerce Sellers

Being an ecommerce entrepreneur means wearing many hats and oftentimes being so busy that you tend to lose track of other meaningful things in life. 

Today, Greg Howlett and I will be talking about the 4-burner theory and how we are applying it to balance our priorities in business and in life. This theory helped me out a lot in my journey towards a balanced entrepreneurship, and I’ve talked about it in greater detail back in Episode 290.

Greg is a friend I met through Ecommerce Fuel, a community of 6 to 7 figure ecommerce store owners dedicated to helping people build and grow Amazon and other ecommerce businesses. 

Today, Greg and I will have a fireside chat about how we balance work, family, friends, and personal health using the 4-burner theory, which can be a struggle for most ecommerce sellers. 


  • Introduction – 1:18
  • Greg’s current Amazon business – 2:50
  • Balancing life when the work burner is cranked up – 6:30
  • Managing family matters as an ecommerce seller – 21:16

I wanna thank Greg for a very insightful conversation, and I can’t wait to hear a lot more from him down the road. 

By the way, in case you missed it, our traditional software poll is currently accepting entries! This yearly survey helps us discover trends in the industry and which software and tools sellers are really finding useful in running their ecommerce business. 

This year, one lucky person will win a full year’s worth of EcomCrew Premium membership absolutely free! Just head over to ecomcrew.com/softwarepoll to participate. 

Until the next one, happy selling and we’ll talk to you soon!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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