EcomCrew Podcast

E496: Navigating the Amazon Marketplace – Insights from Jungle Scout’s State of the Amazon Seller Report

In today's episode, Jake is back to discuss the findings from their annual State of the Amazon Seller Report; on topics like Amazon Seller Profitability, the effect of tariffs and freight costs on sourcing decisions, the changing landscape of Amazon advertising, and the importance of diversifying your online presence.

This comprehensive report surveys more than 2,000 Amazon sellers, providing critical insights into the latest trends, challenges, and opportunities in the industry. 


  • 00:00 – Introduction and overview of the State of the Amazon Seller Report
  • 01:25 – Importance of the report and how it helps sellers benchmark their performance
  • 03:35 – Discussion on the trend of sourcing from China vs. the United States
  • 07:32 – The impact of tariffs, COVID, and logistics on sourcing decisions
  • 09:37 – Challenges in finding US-based suppliers and potential business opportunities
  • 11:32 – Strong profit margins reported by Amazon sellers
  • 12:37 – Comparing the profit margins of Amazon sellers to small businesses in the US
  • 13:25 – The challenges of running an Amazon-only business vs. an off-Amazon brand
  • 15:39 – The benefits of selling on Amazon, including ease of customer acquisition
  • 17:30 – The learning curve associated with starting an Amazon business
  • 18:38 – Interest in tracking the trend of net profit for Amazon sellers
  • 19:33 – Increase in profitability for surveyed sellers
  • 20:18 – The challenges and additional costs of running an e-commerce business
  • 23:43 – Challenges with Amazon fees and the need to pivot
  • 24:18 – Shifts in advertising spend across platforms
  • 25:17 – Using influencers for advertising and video creation
  • 27:24 – Trends in Amazon advertising and FBA fees
  • 29:05 – Exploring Google ads for more cost-effective advertising
  • 30:42 – Benefits of off-Amazon advertising and organic search rankings
  • 32:47 – Top product categories and market trends
  • 35:40 – Discussing changing product categories in the report
  • 37:20 – Top challenges for Amazon sellers
  • 38:14 – Issues with optimizing product listings
  • 38:49 – Introducing AI Assist for Jungle Scout
  • 40:23 – Productivity benefits of using AI Assist
  • 42:42 – Main topic: Top concerns for Amazon sellers
  • 43:17 – Increasing cost of goods and its impact on sellers

I want to thank Jake for joining me for this very insightful episode.

If you want to dig deeper, check out the full 2023 State of the Amazon Seller Report here

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode. Until the next one, happy selling! 

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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