E499: Navigating the Legal Aspects of Ecommerce

I wanted to get Steven on today to help listeners learn how to avoid potential issues that can negatively impact the value of their businesses and delay the sale process.

Topics covered include intellectual property, privacy policies, product packaging, and governance, as well as the challenges faced by entrepreneurs and the value of having a skilled lawyer by your side. 


  • 00:00 – Introduction
  • 00:25 – Steven's background in law and entrepreneurship, and the role of lawyers in e-commerce businesses
  • 01:58 – Legal aspects and the importance of a clean legal strategy for e-commerce businesses
  • 03:48 – Legal pitfalls to avoid and the significance of trademarks
  • 07:23 – Key elements for developing a legal strategy, such as intellectual property and privacy policies
  • 13:12 – Understanding different business stages and appropriate legal operations
  • 14:19 – Importance of building a strong relationship with an attorney
  • 16:24 – Clearing your brand name to avoid future costly issues
  • 19:15 – Navigating business divorces and the need for proper governance
  • 20:53 – Legal protection and good processes for e-commerce businesses in larger deals
  • 25:47 – Mitigating risks and challenges in e-commerce through a good lawyer and a strong network
  • 28:20 – Preparing for inevitable legal issues in business
  • 29:51 – Steven Weigler's law firm, Emerge Console, and resources on LinkedIn

This podcast episode features valuable legal advice and strategies provided by Steven Weigler to help e-commerce businesses succeed and avoid costly legal problems. 

By engaging a lawyer early on, maintaining a clean legal strategy, and being proactive in legal matters, entrepreneurs can better position their companies for potential exit events or acquisitions. 

Furthermore, understanding the legal aspects and due diligence processes required to protect their business value can enable business owners to implement a strategic approach to intellectual property, privacy policies, product packaging, and governance, minimizing potential issues and maximizing their value during the sale process.

This episode serves as a valuable resource for e-commerce entrepreneurs seeking to strengthen their legal foundation and safeguard their businesses.

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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