E502: The Power of Conversion Rate Optimization with Nirav Sheth

Nirav Sheth and Mike Jackness dive into Conversion Rate Optimization (CRO) strategies. Our guest, Nirav Sheth who is the founder and CEO of Anatta, sheds light on the significance of CRO and its optimal timing for business enhancement. 

We focus on often overlooked aspects of e-commerce management, highlighting the importance of a user-friendly checkout experience, the influence of distractions on mobile users, and the role of data-driven decision-making in e-commerce.  

Additionally, the episode uncovers the power of influencer-led channels, effective landing page optimization, and the psychology behind podcast advertising. 

Nirav provides his expert take on traditional CRO and why more impactful, focused testing could yield better results than a high volume of minor ones.


00:25 – Introduction
01:41 – Embracing Best Practices for CRO
07:50 – Ensuring a User-friendly Checkout System
09:56 – Comprehending Mobile User Behavior
11:22 – The Role of Usability Testing
14:47 – Understanding E-commerce Benchmarks
19:18 – Exploring Conversion Rates in E-commerce
20:31 – Harnessing the Potential of Influencer-led Channels
27:41 – The Limitations of Traditional CRO
31:49 – The Impact of AI and Personalization on CRO

I wanna thank Nirav for the value-packed conversation today, and we’ll definitely employ the tactics learned in our own businesses. 

If any of the things we've talked about today have interested you, you can contact or reach out to him here. 

If you want to get featured on an Under the Hood segment, be sure to head over to ecomcrew.com/underthehood to sign up. We’re excited to hear about your ecommerce journey! 

Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way. 

Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
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