E555: The 5 Biggest SEO Mistakes That Are Killing Your Organic Revenue

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates.

Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 

Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education. 

I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue. 

The Big Takeaways

  • Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings. 
  • There's a hidden opportunity to get your collection pages ranked on Google! 
  • Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings. 


  • 00:00 – Introduction and Sponsor
  • 01:57 – Joshua's Background and Experience with SEO
  • 03:25 – The Impact of Google Updates on SEO
  • 08:42 – The Importance of Long-Tail Keywords and Transactional Intent
  • 10:08 – The Value of SEO and the Common Mistakes Brands Make
  • 13:19 – Mistake 1: Not Doing Enough Keyword Research
  • 14:17 – Mistake 2: Not Adding Content on Collection Pages
  • 21:24 – Mistake 4: Not Leveraging Blogs Properly
  • 25:35 – Mistake 5: Not Building Quality Backlinks
  • 29:24 – Where to Find ClickSlice and Closing Remarks

Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon!

You can find Joshua George through his agency's website, ClickSlice. If you have any inquiries about how you can boost your SEO rankings, book a free discovery call! I highly recommend putting more time and effort into SEO in general. You can also find Joshua George on Twitter, or LinkedIn. 

If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.

Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes

Thanks for listening!


Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
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