E588: How Steve Churchill Built a Profitable Brand While Working Full Time
Steve Churchill has a lot on his plate.
After being in the Air Force, he decided to start a simple blog on the side, in addition to her demanding day job. His blog, Urban Worm Company, has always been a passion project, and over time he’s been able to grow it to become a healthy lifestyle business.
Steve talks about how he built his blog, while being a full time airline pilot.
He talks about his business model, the types of goals he has for the business, his approach to SEO, and why he's okay with owning a small business.
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The Big Takeaway
- Running a lifestyle business allows for a better work-life balance and prioritizes quality of life over rapid growth.
- Using e-commerce principles in B2B environments can lead to stress-free growth and better customer experiences.
- Finding a niche market and educating customers can help build a loyal customer base and differentiate your business.
- Cash flow management is crucial for sustainable growth and reducing stress in the business.
- Prioritizing personal interests and happiness in business decisions can lead to long-term satisfaction and success.
Timestamps:
- 00:00 – Introduction and Background
- 07:00 – Steve's Business Journey: From Air Force to Vermicomposting
- 14:00 – Building a Lifestyle Business: Prioritizing Quality of Life
- 21:12 – Using E-commerce Principles in B2B Environments
- 25:15 – The Power of Niche Markets and Customer Education
- 28:19 – Cash Flow Management for Sustainable Growth
- 31:17 – Prioritizing Personal Happiness in Business Decisions
- 33:37 – Conclusion
Thanks for listening!
Until next time, happy selling!
