How to Build an Amazon Affiliate Website: 6 Hints to Succeed

Not long ago, Amazon cut its Amazon Associates program's commission rates, which was disquieting to those who built Amazon affiliate websites to grow their income. This resulted in rumors declaring the Amazon Associates program was dead. 

Although the heyday of Amazon's affiliate program is undoubtedly gone, Amazon Associates remains one of the most valuable, results-driven solutions for affiliate marketing, and Amazon affiliate websites continue to make good money.

This article aims to help you understand the ins and outs of Amazon Associates and clarify the benefits of being an Amazon affiliate. What's more, you will discover how to build an Amazon affiliate website to get that so-awaited commission.

What Is Amazon Associates?

Amazon Associates is Amazon's official affiliate program which allows participants to make commission income by sending sales directly to Amazon. Becoming an Amazon affiliate is free and suitable for anyone with an eligible website.

How Does the Amazon Affiliate Program Work?

If you manage a niche-specific website that helps people find great, cost-effective products, you can join the Amazon Associates program to spread the word about excellent products or programs listed on Amazon and earn by driving purchases, free trial signups, etc. 

The program allows you to create specialized Amazon affiliate links with unique associate IDs and track the journey of a visitor who clicks on a product link referring to Amazon’s product catalog. You become qualified to get a commission once a visitor buys a linked product or other item driven by the referral link path.

Source: Amazon

Reasons to Become an Amazon Affiliate

The significant advantage of becoming an Amazon affiliate is that you can partner up with a trustworthy brand having a rich product assortment and millions of regular customers worldwide. So, you don't need to coax visitors to purchase from Amazon as they already know the platform for quality and great buys.

Moreover, the Amazon Associates program is totally free — no hidden fees or membership costs, as well as no sophisticated requirements to be accepted. The joining process is very straightforward — just sign up, generate affiliate product links, share products with your site audience, and earn commissions from qualifying purchases.

Source: Amazon Associates

On top of that, by taking part in the program and building an Amazon affiliate site, you can benefit from universal cookies, which allow you to get paid for any product bought on Amazon through your suggestion, and not only the item noted in the referral link.

The Amazon Associates cookie is valid for 24 hours, meaning your visitors should make a purchase within this time-lapse to make you eligible for commissions. Despite this condition, it is still a flexible and profitable program to boost income.

How to Build an Amazon Affiliate Website

To sign up for the Amazon affiliate program, your website, mobile app, or social media profile should be fully built and open to users. Amazon will check your marketing channel before authorizing you to promote the platform and products. 

Consequently, ideas on how to build an Amazon affiliate website should be efficient and solid, which we will go over next.

1. Find a Profitable Niche for Your Website

In order to market Amazon products successfully, you need to find a suitable niche that matches your interests and fulfills the desired Amazon affiliate program commission rates. The thing is, Amazon’s commission income rates vary by product category, and there are some profitable niches to opt-in, regardless of past pay cuts.

That is why featuring baby products, for example, will bring you much less than advertising music or luxury beauty goods. The following table displays standard commission rates for different product categories.

Source: Amazon Associates

There is also special commission income for bounty events anointed bounty-eligible programs. This income is related to customer actions like free trial signups, registrations, text alert sign-ups, purchasing gifting memberships, and more.

Source: Amazon Associates

If any of your niche ideas fall into the 0% or $0 category, remove them from your list, as they will not qualify you for payouts.

Additionally, when picking the right niche, consider reviewing the competitors who already rank for the keywords you want to target with a dedicated SERP Analyzer tool. The feature-packed SERP rank tracker from SE Ranking can help you identify competitors for selected keywords, providing a list of niche opponents with the best online performance.

Source: SE Ranking

The software also encloses information about crucial SEO factors for the top search results. The data allows you to determine if you have enough resources to overcome competitors or if it is better to switch to another niche.

Source: SE Ranking

2. Gain Product and Keyword Ideas

Once you decide on the right niche, focus on the keywords that will help you develop valuable product reviews, product roundups, and blog posts, as these essential types of content are perfect to showcase on an Amazon affiliate website.

Google is your free helper when conducting keyword research for the first time. Just navigate to Google and input your niche-related keywords to get insights on the search intent and the keywords' overview. Doing so also lets you grasp seed keywords to get a better idea of products to feature.

For instance, let's find some keyword and product ideas from the outdoor power tools niche, specifically pressure washers.

Source: Google Search

The obtained search results provide an assortment of Amazon products to investigate for forthcoming reviews as well as product keywords to use within the content when describing product pros and cons. Thus, we've got the following keywords to use for content creation:

  • Electric pressure washer, 
  • Cold water pressure washer, 
  • Portable pressure washer, 
  • Cordless pressure washer.

Another great tool to find keywords for your Amazon affiliate site if you're just starting out is Google Trends. The platform can help you find topics and keywords for blog posts and product content while paying attention to specific timeframes and geolocation.

Source: SE Ranking

The tool also provides related top and rising search queries that you definitely should consider when selecting products for reviews and roundups.

Source: Google Trends

3. Assemble a Backbone for Your Amazon Affiliate Website

So you have the niche, keywords, and products to target, which means it is the right time to actually build your website. The three pillars of any well-thought-out website are robust and reliable web hosting, a short yet memorable domain name, and responsive and user-friendly website design.

A proper website hosting provider is essential because it can ensure the stable and quick loading of your site, as well as its accessibility. Therefore try to understand your site's purpose and functionality so that you can pick the most accurate hosting plan.

Remember that an eCommerce website needs more profound hosting features than a blog, and pay attention to the web host's support, customization options, ease of setup, and pricing. Try using the website hosting calculator to narrow down the choices and assume the hosting components you need.

Source: Web Hosting Calculator

The address of your Amazon affiliate website also matters a lot, as it influences the way visitors identify your site and affects its credibility. Avoid long domain names and pay attention to domain extensions to make sure you choose a clear top-level domain, for example, .com or .org, that reflects the idea of your website or blog. If you need to learn how to build an Amazon affiliate website with the right domain name, check Google Domains to get started.

Source: Google Domains

In fact, there are hosting services that cover a free domain with a particular plan. You can benefit from such an option to facilitate the process and circumvent having to register on a different platform.

When choosing your site's future design, bear in mind that design affects the user experience (UX), site speed, and first impression. So, consider the best website builders or content management systems (CMSs) and pick a tool that will help you create your site seamlessly. 

Some popular website-building tools have pre-made templates and themes to help you achieve a smooth site design without any professional background. For example, explore Elementor for WordPress, Simvoly, or Weblium. These tools allow you to compose captivating website pages without coding by adjusting settings and content blocks in a visual mode.

Source: Simvoly

4. Create Highly Engaging Content 

After all matters regarding how to build an Amazon affiliate website are left behind, concentrate on your website content. As an Amazon Associate, you should feature niche-specific goods on your site, and it is only possible to forge a copy that is worth seeing with the help of a strategy.

So, divide your content into three primary groups:

  • In-depth individual product reviews, 
  • Comprehensive product roundups, 
  • All-out blog articles.

To grasp some ideas on product selection, visit Amazon's catalog. There is a diversity of products in each category, so pay attention to the products with the highest ratings and check their customer reviews.

Source: Amazon

You can write your review content based on research. Examine customer reviews, outline product pros and cons, and note concerns and wonders customers face using the product.

Source: Amazon

Another solution is to test the products yourself. This offers you more of a creative way to draw readers and promote sales. Nevertheless, it requires an extra budget to buy goods for testing.

Whether you check Google SERPs or Amazon catalog, you will undoubtedly find products to share on your website. However, obtaining content ideas is not the most challenging part. 

Your inspiration to blog on an ongoing basis can be a hard nut to crack, and of course, your manner of content creation. Don't hesitate to add humor to your reviews and consider enhancing the text content with videos or images showcasing the product use. The main thing here is to be sincere with your audience.

5. Strive for Organic Traffic with the Help of SEO

Indeed, it is crucial to implement SEO essentials when building your Amazon affiliate website. However, SEO basics are broad and include multiple components that require a separate knowledge base. Here we aim to spotlight two aspects of SEO that need precise attention when creating your site — internal links and backlinking.

To drive more traffic, you need a one-of-a-kind content hierarchy that composes a robust ecosystem for internal linking. Your winning strategy is to create compelling and informative content directories and hubs featuring product roundups and linking to individual product reviews.

Having an evergreen blog with many helpful product assessment pages can help to feature top article and hub pages, namely cornerstone content, which is the room for better SEO rankings.

What’s more, Statista has shown a report displaying websites with the largest number of backlinks according to the global Majestic Million ranking. Google, Facebook, and YouTube take the top three, while Apple and Microsoft hit the top ten.

Source: Statista

This data shows the direct impact of backlinks on the brand’s authority and recognition. If industry leaders strive for backlinks, you definitely should strive for them too. Hence, consider pursuing blogs on niche-related topics to ask for link inclusion mentioning your product roundup or hub where applicable. 

Thus, for example, if marketing outdoor power tools from Amazon, search for gardening and lawn care blogs revealing tips and tricks employing products from your list. This will help you to collect valuable backlinks.

Here is a list of topics to consider when searching for websites related to using pressure washers:

  • How to clean your outdoor furniture with a pressure washer
  • How to clean your patio with a pressure washer
  • The dos and don'ts of pressure washing
  • Pressure washer maintenance and tips
Source: Google Search

6. Capture Users to Click on Your Affiliate Links

Amazon makes generating affiliate links instantly simple, but your mission is to make them visible and clickable. The ideal referral link is a high-traffic spot that brings you regular commission income. But how can you achieve that?

Firstly, get the most out of your site design to emphasize the Amazon links on your pages — add catchy buttons, accurate colors, etc., to make your links look striking. 

Then enhance the top-of-page body content with tables featuring the products you highly recommend to help readers check information on the go. A great example of this practice is product roundups from Outdoor Gear Lab.

Source: Outdoor Gear Lab

Additionally, go the extra mile to make people trust your opinion and choice by creating authentic and honest product reviews.

Wrapping Up

Building an Amazon affiliate website and becoming an Amazon Associate is not rocket science. While some consider the Amazon affiliate program outdated and useless, others continue using it to make money. So it all depends on the effort you put into it and your limits. However, remember that limits only exist in your head. Break a leg!


Kelly Breland

Kelly Breland is a Digital Marketing Manager at SE Ranking, all-in-one SEO tool you need on board. She is a digital nomad, traveling the world while mastering new Digital Marketing Approaches & blogging.

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