I’ve been tackling a couple of interesting niches in our last few Under the Hoods. The business we’ll be talking about in this episode is no different.

For this episode, I’ve taken on Colin Grice and his aquarium fertilizer and supply business. Colin has a background in Biology and Chemistry, which enabled him to manufacture his own liquid fertilizers.

Colin’s business had an impressive net profit margin of over $250K derived from a variety of sources. His website ranks on page one for a number of search terms and organic visits and connections to his website and on being an active participant in many Facebook groups. However, he wants to reach more customers through reliable marketing efforts.

Listen in as I give Colin my two cents on getting started in his ecommerce marketing efforts. Some of the strategies we cover include Google Adwords and upping his SEO game by publishing long-form and informative content on his main domain.

Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!

Resources Mentioned



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If you have any questions or comments, feel free to leave them below. Happy selling!