The term “all-in-one software” gets thrown around easily in the ecommerce seller community these days, but only a few tools actually fit the bill. In this article, we’ll share our thoughts and personal experience with Viral Launch, its good and not-so-good features, and whether you should be using it in 2023 to succeed on Amazon.
Also Read: The Best Amazon Seller Software
What is Viral Launch?
As its name suggests, Viral Launch began as a product launching service for Amazon sellers, but over the past couple of years, it’s expanded its feature set and is now pitched as an all-around software suite tailored to Amazon sellers. It has a decent range of features for streamlining your ecommerce business, including product research, keyword tracking, listing optimization, and other optimization to maximize sales.
What are Viral Launch’s Best Features?
As something that claims to be “all-in-one”, Viral Launch has a relatively wide array of features. For this article, we won’t go into an exhaustive list but instead highlight some of the best bits that add value to its target clientele.
Launching products on Amazon is what Viral Launch is widely known for—and people still assume it’s the only thing it does. The tool helps sellers by distributing coupons and offers huge discounts that you would normally offer during a product launch to shoppers who are interested in receiving the product for a good deal. This let many sellers jumpstart their products despite having little to know sales velocity in the past.
These days, though, the effectiveness of this kind of product launch seems to have waned in the past years, as Amazon’s algorithm now seems to favor full price sales or sales with a minimum discount over high-discounted purchases.
Viral Launch itself addresses this issue with Amazon TOS (which seem to be vague by design) and says that, as a precaution, it does not recommend new sellers with low sales history to use the platform to launch products because the spike in sales could be real by Amazon as a manipulation. Nevertheless, using the service can help established sellers promote their products, establish brand visibility, and reach a larger customer base.
Also Read: The Unofficial Guide to Amazon TOS
As of 2023, Helium 10 and Jungle Scout are still the stable product research tools for ecommerce sellers, but Viral Launch does offer a couple of useful features that help you find great products to sell online, namely, the Product Discovery and plus Market Intelligence Tool.
The Product Discovery tool will show you thousands of Amazon products based on your inputted keywords. You can filter these results and sift through them to avoid weed out the ones which are not very profitable or do not fit your criteria. Just like bigger SaaS, it works by reverse-engineering product ideas based on your inputs, and the data returned is based on Amazon’s own sources and are more or less up-to-date.
The Market Intelligence tool, as the name suggests, helps you evaluate profitability by looking at a product’s sales history. Here, you’ll see if a product’s sales are trending downward, assess its seasonality, and even determine if it’s just a fad that’s not sustainable in the long run. This is also a good tool for learning how competitive a product or category is on the marketplace.
Although not exactly known for this function, Viral Launch offers its own suite of keyword research and tracking tools. It has a reverse ASIN search function, which will be familiar to folks who’ve already used the same feature on Jungle Scout of Helium 10. This feature can help you determine which keywords certain products are indexed for, how those keywords rank in searches, and adjust your strategy accordingly.
Listing Analyzer and Listing Builder
Viral Launch also has several features that let you audit your existing content to improve traffic and conversions. One of these is a listing analyzer that lets you compare your listing to those of your competitors and even identify which elements your listing is lacking. If you’re starting from scratch, it also has a listing builder for creating written content based on your targeted keywords.
One last feature that could be valuable to new sellers is its advertising function, Kinetic PPC management. Which lets you set custom rules to automate your advertising campaigns. The tool integrates with its keyword research tool, too, and it combines keyword performance across all campaigns for a better view of your keyword strategy.
What are the Pros and Cons of Viral Launch?
Based on personal experience and reviews by other sellers, there are a few distinct characteristics of Viral Launch that you might like—and some you won’t. The list below is not exhaustive, but it should give you a frame of reference as to how Viral Launch may fit into your business strategy.
Viral Launch Pros
- Relatively easier to use than tools like Jungle Scout or Helium 10, making it an okay choice for beginners
- A bit lighter on the budget compared to more popular seller software
- Its feature set integrates well with each other, possibly no need for another third-party software
Selling on Amazon Cons
- With how Amazon algorithm now works, its primarily selling point (product launches) may no longer be as valuable as before
- Not as advanced and feature-rich as mainstay seller software solutions
Should You Use Viral Launch?
Considering its features, Viral Launch is a solid choice if you’re just starting out as an ecommerce seller and want a reliable tool for researching products and keywords and even just staying up-to-date with market information.
Having said that, if you’re an experienced seller who’s already used or are using SaaS like Jungle Scout or Helium 10, which are definitely more robust and are more established, Viral Launch will add little value to your business.
In other words, if you’re looking for a beginner-friendly seller software that does multiple things decently, Viral Launch is a great choice, and then you can think of upgrading to more feature-rich alternatives as you scale your business down the line.
Ecommerce is an ever-changing industry and the software solutions for sellers are constantly changing with it. Viral Launch is a great alternative for beginners and small online businesses who aren’t ready to pay for more expensive services. While it’s not the best all-in-one tool out there, it has just enough features to help you with a product launch, keep track of market and competitor data, and even optimize your listings for more conversions.
Have you tried Viral Launch? Let us know how it went in the comments below.