I just came back from ECF Live in New Orleans, and one of the topics people kept bringing up to me was the changes I’ve been making in my business for the past year.

For a bit of a backstory, we started 2018 with a list of goals, one of which is to hit a revenue of $9.7 million. At that point, that number was perfectly reasonable and achievable and we started the first few months confident and on a strong footing.

But then, some things happened in mid 2018 that changed that. These things and other factors led us to deliberately stop developing new products, which is another one of our goals. This, in turn, affected our revenue numbers, and we ultimately did not reach $9.7 million.

What these things are–factors which, in a way, made us intentionally drop our revenue goal–is what people is wondering about.

This episode addresses that.

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Thanks for listening to this episode! Until the next one, happy selling.