Just as the title says, this episode is all about helping you get a better sense of how the due diligence process works by talking about a bit about how it was done for a brand we sold – ColorIt.com.

I’m joined by Chris Yates and Brian Diener, from Centurica, a company that helps online business buyers conduct due diligence on prospective acquisitions. They not only handled the due diligence on ColorIt but also served as a go-between for myself and the new owners to ensure that this part of the buying process went as smoothly as possible.

Chris provides a bit more detail about the Centurica through the following:

  • What the company does (4:22)
  • The process of doing due diligence (5:35)
  • Potential costs for the service (7:14)

Brian, who did the actual due diligence on ColorIt, talks about how it was done.

  • Verification process (13:17)
  • Accuracy of splitting up fees (15:02)
  • Checking supplier relationships (16:47)
  • How P&Ls are reviewed (19:45)
  • What goes into a client report (21:09)
  • The results and how we reacted (27:47)

Learn more about Centrica’s services from the website or book a free phone consultation. 

Get the full picture of what went down with the ColorIt sale when you listen to these episodes.

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